Dec 2013 – Dec 2019 · 6 yrs · Chennai, Tamil Nadu, India · On-site

• Head of Operations & Marketing Team
• Conceptualization, Planning, Marketing and Execution of B2B Expos
• Approving Authority for all Promotional & Marketing materials

Apr 2011 – Oct 2013 · 2 yrs 6 mos · Chennai, Tamil Nadu, India · On-site

• Head of Sales & Production Team
• Site Mapping, Planning, Design and Execution of Branding and Signage Projects
• Approving authority for Product costing and Production Planning

Mar 2009 – Mar 2011 · 2 yrs · Chennai, Tamil Nadu, India · On-site

• Led a combined sales and production team in Chennai (4 sales and 8 production team members), directing strategic sales initiatives and production processes for signage solutions in IT parks, Commercial buildings, Residential complexes, and Hospitals.
• Managed product costing, production planning, and site-specific signage proposals, providing high-quality, modular signage tailored to each client’s branding and functional requirements.
• Acted as the Management Representative for ISO 9001 Quality System, ensuring adherence to high standards across production and operational workflows.

Feb 2007 – Jan 2009 · 1 yr 11 mos · Chennai, Tamil Nadu, India · On-site

• Led the Chennai-based sales team of four, overseeing all stages of site-mapping, planning, and proposal development for modular signage in IT parks and commercial buildings.
• Authorized product costing and production planning, ensuring alignment with project specifications and budget requirements for seamless project execution.

Dec 2005 – Jan 2007 · 1 yr 1 mo · Chennai, Tamil Nadu, India · On-site

• Led a sales team of four in Chennai, focusing on large-format digital printing solutions, including hoardings, high-resolution indoor prints, POP displays, and signage for clients across Chennai, Coimbatore, Salem, and Erode.
• Oversaw the design, planning, and approval of all POP displays produced on the HP-FB6700 flatbed printer, ensuring high-quality standards and alignment with client specifications.

Nov 2004 – Oct 2005 · 11 mos · Chennai, Tamil Nadu, India · On-site

• Led sales and marketing operations in multiple locations, including Chennai (2 months), Mumbai (8 months), and Hyderabad (2 months), overseeing team management and strategic branch development.
• Established new branch offices, recruiting and training staff, and managing initial operations until transitioning to permanent managerial personnel.
• Developed and implemented marketing strategies for new branch locations, forecasted product stock based on anticipated demand, and ensured ISO 9001:2000 quality management compliance within marketing and contract review departments.
• Directed all exhibition participation for domestic and international events, while supervising and approving promotional materials, including brochures, e-catalogues, and multimedia presentations.

Apr 2000 – Oct 2004 · 4 yrs 6 mos · Chennai, Tamil Nadu, India · On-site

• Planned and executed annual sales and marketing promotional activities, including market research projects across 30+ locations to drive data-driven strategies.
• Developed and implemented marketing strategies for new locations, appointed dealers, and established branch offices, overseeing staff recruitment from local areas for seamless operations.
• Served as the Management Representative for ISO 9001:2000 compliance, ensuring quality standards across all processes.
• Managed large-scale orders through techno-commercial tenders, and led promotional campaigns to establish brand presence in new markets.
• Coordinated product launches, designed catalogues, and created promotional materials to support brand building for new product lines.
• Liaised with Engineering Consultants and Government bodies for vendor registration, positioning the company for Government and Defence contracts.
• Oversaw customer support operations, monitored feedback, and implemented improvements to enhance customer satisfaction.

Aug 1998 – Jan 2000 · 1 yr 5 mos · Chennai, Tamil Nadu, India · On-site

• Led both marketing and production functions, developing strategic marketing initiatives to enhance brand visibility and drive sales.
• Oversaw procurement of capital equipment, managed financial planning, and directed inspection, testing, and approval processes to ensure high-quality dispatches.
• Served as the Management Representative for ISO 9001:1994, implementing quality systems and directing quality assurance activities to align with ISO standards.