Kiruthika Devi Parthasarathy

Product Manager

Chennai, Tamil Nadu, India9 yrs 7 mos experience
Highly Stable

Key Highlights

  • Expert in product marketing with a focus on empathy.
  • Strong background in digital strategy and brand management.
  • Passionate about AI, education, and sustainable design.
Stackforce AI infers this person is a SaaS Product Marketer with expertise in digital strategy and brand management.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyPartner RelationsContent CreationDigital MarketingBrand ManagementMarketing

Other Skills

Digital StrategyCommunicationOperationsMarketing OperationsProgram ManagementBrandingDriving ResultsBrand MarketingSoftware as a Service (SaaS)Campaign ExecutionMarketing EffectivenessTeamworkMarketing Campaign ManagementTrainingContent Marketing

About

Marketing rooted in empathy | Ideas shaped by systems | Writing at the intersection of tech, education, and design. I began as a gold medalist in Civil Engineering — but my career took shape in the world of marketing. Over the past 8+ years, I’ve worked across storytelling, positioning, and go-to-market strategy. I’ve partnered with cross-functional teams to turn complex technologies into clear, human-centered messaging. Product marketing taught me how to listen deeply, simplify intentionally, and create value that lasts. But I’ve never been content staying in a silo. I believe the best ideas come from crossing boundaries — between disciplines, between people, between what is and what could be. And somewhere along the way, a deeper question began to tug at me: Are we building systems that truly serve people? Or just scaling noise? That curiosity has led me to explore: → AI as a learning companion, not a replacement → Cities and infrastructure designed for care, not just efficiency → Leadership that centers clarity over charisma → Education that nurtures curiosity, not conformity → Design as the connective thread between people, purpose, and policy Today, I continue to draw from product marketing — a discipline rooted in empathy and insight — while expanding my lens through writing, systems thinking, and public learning. If you’re building with intention — in tech, education, design, or sustainability — I’d love to connect. The world needs more marketers who think like system designers — and more builders who think like humans. #ProductMarketing #SystemsThinking #AIForGood #LearningDesign #Leadership #SustainableCities #HumanCentricSystems

Experience

9 yrs 7 mos
Total Experience
6 yrs
Average Tenure
3 yrs 6 mos
Current Experience

Zoho

Product Marketer & Partner Relations – Zoho

Nov 2022Present · 3 yrs 6 mos · Chennai, Tamil Nadu, India

  • In my role at Zoho, I work at the intersection of product marketing, partner enablement, and customer engagement strategy, primarily focused on Zoho SalesIQ. My contributions span across positioning, training, and execution, enabling both customers and partners to unlock the full potential of our technology.
  • Key contributions:
  • Product Marketing
  • > Drove the go-to-market strategy for Zoho SalesIQ Nova ’25, aligning product launches with business value storytelling.
  • > Built competitive positioning studies (e.g., SalesIQ vs. Intercom, SalesIQ vs. Help Scout) to strengthen market presence.
  • > Created content assets that simplify advanced features—AI, Answer Bot, workflows, and automation—into customer-centric benefits.
  • Partner Relations & Enablement
  • > Designed structured training programs and certifications (Beginner to Advanced) including live demos, challenge exercises, and micro-badges.
  • > Conducted MEA and global partner training sessions, showcasing SalesIQ’s depth—from codeless bot builders to advanced integrations.
  • > Developed demo playbooks and cheat sheets that help partners position SalesIQ in competitive sales conversations.
  • Content & Thought Leadership
  • > Crafted narratives around customer engagement, AI innovation, and automation that resonate with global audiences.
  • > Built knowledge-sharing initiatives like #ConversationalGems to spotlight Zoho’s creative and technical expertise.
  • > Contributed to leadership-focused writing on unseen contributions, education reform, and business growth strategies.
  • Through every initiative, my focus has been to empower partners, enable customers, and position SalesIQ as the smarter choice for businesses worldwide.
Brand ManagementDigital StrategyCommunicationOperationsMarketing OperationsProgram Management+10

Corporater

4 roles

Lead - Digital Marketing

Promoted

Jan 2022Oct 2022 · 9 mos

Brand ManagementContent MarketingSocial Media MarketingEmail MarketingOn-Page OptimizationDigital Strategy+15

Senior Marketing Executive

Promoted

Jan 2019Mar 2022 · 3 yrs 2 mos

Digital StrategyCommunicationOperationsMicrosoft OfficeDriving ResultsCampaign Execution+4

Marketing Executive

Mar 2017Dec 2018 · 1 yr 9 mos

  • Founded in 2000, Corporater is a global software company that empowers medium and large organizations to evaluate, manage, and continually improve business performance by providing a business management platform that adapts to client’s unique business model, out of the box. The business management platform delivers enterprise performance management, budgeting, planning, dashboards, scorecards, KPIs, financial consolidations, reporting, portfolio management, governance, risk, compliance, and more.
  • Key responsibilities:
  • Run social media accounts – LinkedIn, Facebook and Twitter to promote brand awareness and enhance audience engagement
  • Generate content through presentations on SlideShare
  • Help with marketing plans and advertising
  • Create campaigns by planning & executing the marketing initiatives
  • Closely work with designers to get the marketing materials
  • Conduct market research to maintain competitiveness
  • Generate reports to effectively communicate marketing strategy
Digital StrategyCommunicationMicrosoft OfficeBusiness-to-Business (B2B)Marketing

Trainee Support

Aug 2016Mar 2017 · 7 mos

CommunicationMicrosoft Office

Education

Easwari Engineering College

Bachelor's degree — Civil Engineering

Jan 2012Jan 2016

Velammal Matriculation Higher Secondary School

SSLC and HSC — Computer science Group

Jan 2003Jan 2012

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