Kritika Ghangas

UX Designer

Gurugram, Haryana, India6 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Elevated research maturity from Level 1 to Level 3.
Built UX research function from scratch at Spinny.
Founded a sustainable fashion brand applying user-centered design.

Stackforce AI infers this person is a UX Researcher with expertise in B2B and marketplace ecosystems.

Contact

Skills

Core Skills

Ux ResearchResearch OperationsResearch StrategyProduct Design

Other Skills

Mixed Methods ResearchImpact Measurement FrameworkSurvey DesignUser-centered DesignMentoringTime ManagementFigma (Software)Research DesignImmersion studiesQualitative ResearchClaude.aiStakeholder ManagementCross-team CollaborationRapid PrototypingStrategic research

About

I'm a UX Researcher specialising in marketplace and B2B ecosystems, with 3+ years building and scaling research at Spinny; India's leading full-stack used car marketplace (Series G, $777M raised, $1.8B valuation, 5,700+ employees) I joined as the first researcher when there was no process, no repository, and no research culture. Now, it is at the organisational maturity Level 3, with a functioning ResOps foundation, an impact measurement framework, a team, and a track record of research directly changing product strategy, not just informing it. What I actually do well: foundational discovery research that reframes assumptions, mixed-methods studies that connect qualitative insight to quantitative validation, and translating findings into language that makes PMs and designers act. Over time, my role has evolved from executing studies to: - influencing roadmaps - mentoring and growing researchers - making research visible and actionable across teams I enjoy working in environments where problems are messy, constraints are real, and research needs to prove its value. I also write about building research from zero, career transitions, and lessons from the field: 👉🏼 https://kritikaghangas.medium.com

Experience

6 yrs 1 mo

Total Experience

2 yrs

Average Tenure

3 yrs 1 mo

Current Experience

Spinny

3 roles

UX Researcher II

Promoted

Jan 2025 – Present · 1 yr 4 mos · Gurugram, Haryana, India

Leading end-to-end UX research across buyer, seller, and dealer verticals at India's largest used car marketplace. Elevated organisational research maturity from Level 1 to Level 3. Currently the most senior researcher driving both IC delivery and research operations strategy.
→ Built organisation-wide impact metrics framework and research repository, reducing PM/designer onboarding time and increasing research discoverability across all verticals.
→ Mentored research intern through 13+ end-to-end projects across 5 product verticals — successfully converted to full-time role

Mixed Methods ResearchUX ResearchResearch Operations

UX Researcher

Promoted

Mar 2023 – Dec 2024 · 1 yr 9 mos · Gurugram, Haryana, India

Built Spinny's UX research function from zero; no existing process, no tools allocation, no research culture.
→ Scaled self-initiated research projects from 46.5% to 83% by establishing proactive ResOps: participant management systems, research repository, cross-functional newsletter, and solution-driven workshops
→ Leading research for both generative and evaluative studies across 3 key verticals: Auctions, Supply, and Inspection. Additionally, overseeing two more products—Demand and Spinny Care—through the intern I manage.
→ Generated Research Insights reports; shared & presented across Product and business teams & worked closely with Design and Product leads to incorporate UXR Insights into the Product Roadmap.

Survey DesignUser-centered DesignMentoringTime ManagementFigma (Software)Research Design+19

UX Researcher

Nov 2022 – Mar 2023 · 4 mos · Gurugram, Haryana, India

Joined as Spinny's first-ever UX researcher. Built foundational research infrastructure using existing tools — no budget for new procurement.
→ Created participant management system, data collection templates, and first research repository using Google Sheets, Confluence, and Google Meet
→ Boosted supply agent efficiency by 10% and reclaimed 40% of CRM screen real estate through workflow research
→ Reduced procurement escalations by 50% by identifying document friction points through triangulated social and support data.
→ Collaborated with product, business, and social media teams to drive product improvements and address key customer pain points.

Heuristic EvaluationUsability TestingUX ResearchCompetitive AnalysisUser InterviewsMixed Methods Research

Knitters of today

Founder

Nov 2021 – Feb 2022 · 3 mos

Founded a weekly knitting club to help people learn ‘how to knit’, empower knitters & create a community of fiber artists by sharing their stories & work

Freelance

Freelance Illustrator & Graphic Designer

Jun 2020 – Nov 2022 · 2 yrs 5 mos

Collaborated with stakeholders to create brand identities & illustrations for upcoming finance, media, jewellery & sustainable fashion brands.
Developed strategy-based creative communication campaigns & social content from start to finish. Directed photo & video shoot to support campaigns for upcoming jewellery brand.

StorytellingProblem Solving

Knitsbykrits

Founder & UX-Led Product Designer

Dec 2019 – Nov 2022 · 2 yrs 11 mos · Gurgaon, Haryana, India

Founded a zero-to-one sustainable fashion brand applying user-centred design principles throughout from customer research and iterative prototyping to product development and community building.
→ Designed 75+ products using customer interview insights and iterative prototyping cycles
→ Generated livelihoods for 6 artisans in Delhi NCR through fair-trade production model
→ Grew to a community of engaged customers through content and product storytelling
This role is where I first applied research thinking to real product decisions before I knew it was called UX research.

Collaborative Problem SolvingCraftsmanshipStorytellingService DesignProblem SolvingProject Management+1

Orient craft limited

Designer

Jul 2019 – Feb 2020 · 7 mos · Gurgaon, India

Developed new production friendly surface techniques & designs so that it meets the target cost based on moodboards, trend forecasting & market research.
Worked in collaboration with artisans & the clients like J. Crew to develop & design collection of 150+ pieces each season for J. Crew women & Kids.
Actively collaborated with clients like Zara to create a range of loungewear.

Problem Solving

Blackberrys menswear

Design Intern

Jan 2019 – Apr 2019 · 3 mos · Gurgaon, India

Developed Prints, Stripes & a library of flat knitted swatches for T-shirts and blazers for SS20 by conducting Trend Forecasting, Competitive & Brand Research.
Developed & Designed a collection of circular and flat knit T-shirts for SS20. More than 90,000 pieces were booked by buyers across India.

Problem Solving

Itc limited (lifestyle retailing business division)

Design Intern

Jun 2018 – Jul 2018 · 1 mo · Gurgaon, India

Designed digital specs for Polo T-shirts & developed a library of flat knitted swatches for AW19 based on Trend Forecasting, Competitive & Brand Research.