Jun 2023 – Present · 3 yrs

• Mentored and served as an advisor to startups, helping them to adopt AI (including Gen AI)

Oct 2019 – Apr 2023 · 3 yrs 6 mos

• Merchant's demand forecasting - Design and managing team working on Groupon's merchant demand forecast to onboard best merchants. Created an impact of $1.7m in Gross Profit/year
• Merchant Attrition - Design & and managing team working on merchant attrition to help building retention strategies. Created an impact of $650k in Gross Revenue/year
• Product/Deal Bundling - Design & develop deals which are redeemed together frequently and create deal combos increasing the conversion rate to +2%
• Supply Density - Leading team in bridging supply gap corresponding to customers demand in major geographies with a potential impact of $3M/year
• Predicting Product Category - Using text data from Merchant Name & Deal Title
• SEO Keywords recommendation - Surfacing best keywords to help Agents write deal
• contents during a Deal setup. Resulted in yearly $750k incremental revenue in US
• Extreme Customer Experience flagging - Based on customer chat conversation, predicting if
• they have had any extreme experience. Resulted in yearly $445k savings worldwide + 4%
• increase in customer satisfaction
• Experimentation - Led Groupon's experimentation team and helped different teams run their A/B experiments smoothly and efficiently
• Machine Learning Platform - Oversaw and managed Groupon's first ML platform on Cloud(AWS)

Apr 2016 – Sep 2019 · 3 yrs 5 mos

• Expired Deals Recommendation - Redirecting expired deals pages to closest live deal page.
• Resulted in yearly $379k impact + indirect improving deals SEO ranking
• Tour Deal Recommendation - For Upsell (related Tour deals) & Cross-sell (Goods deal)
• Agent Response Prediction/AI Chatbot Response - Predicting top response for a customer query/interaction with Groupon's Agents
• Search Engine via relevance - Improving Contact center search engine using relevance
• Refunds Prediction - Predicting customers who would come for refund in near-future
• Customer Segmentation - Segment customers based on wholistic view (value, profit, behavior, experience etc) so as to have differential treatments
• Campaigns propensity model - Identify right customer for upsell with focussed efforts
• Advanced Analysis of Refunds/Denials Impact

Jan 2015 – Mar 2016 · 1 yr 2 mos

• Nearby Deal Recommendation -Algorithm to show best deals in customer's vicinity on
• Groupon Mobile App. Performance improvement of 15%(AU) and 58%(TH) in terms of GB
• reported. Additional GB of US$25k generated between Aug'15 to Oct'15 in SG
• Email Deal Relevance - Set of Algorithms and business rules, which facilitate relevant deals to
• users/subscribers through Emails. Test results showed 13% more conversion rate
• Dynamic Pricing recommendation -Automated Pricing correction algorithm based on
• performance of deals on Groupon site as well as competitor’s pricing. Testing on sample deal
• shows significant increase in GB by 68% and GR by 5%
• Product Bundling - Product bundling algorithm to decide which products (complementary/imperfectly competitive goods) should be sold together

May 2013 – Dec 2014 · 1 yr 7 mos

• Demand forecasting - Demand forecasting - Forecasting for an item(new/re-featuring) to be launched on Groupon website while optimizing for overbuy(15%) and coverage(45%). Resulted in $5M in gross profit year on year
• Product Categorization using text classification - Automated product/deal categorization based on product/deal description

Mar 2010 – Apr 2013 · 3 yrs 1 mo

• Evaluating Promotional/Marketing Effectiveness using Mix Modeling
• Developed a pricing/discount management tool for pricing decisions. Potential margin impact for this initiative is US$ 16-20 million for a year projects related to IPG-GSB Sales Team
• Sales Pipeline/Opportunities Win-Rate Analysis
• Account Sales analysis using RFM segmentation technique
• US Segmentation for optimum sales force allocation

Dec 2008 – Jan 2010 · 1 yr 1 mo

• Customer segmentation/value management for retention, development & win-back strategies
• Policy lapsation, Agent attrition/performace, Employee Attrition/Retention models for an Indian Insurance major
• Customer loyalty, perception & Customer Lifetime Value Models
• Building one entity-one record for customers, agents, policies

Feb 2008 – Nov 2008 · 9 mos

• Event Based Marketing for large Indian Banks
• Marketing Campaigns for cross-sell/upsell

Jul 2004 – Feb 2008 · 3 yrs 7 mos

• Financial fraud detection related to Anti Money Laundering
• Suppression of False Alerts generated by Global Bank's Customer Activity Monitoring Program
• Risk Scores for all the banking customers