LaShaun Williams

VP of Product

Atlanta, Georgia, United States16 yrs 2 mos experience

Key Highlights

16 years of full stack product marketing experience.
Proven SaaS leader with strong cross-functional partnership skills.
Expert in product launches and market positioning.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in product strategy and engagement marketing.

Contact

Skills

Core Skills

Product MarketingStrategic VisionBrand Marketing

Other Skills

A/B TestingB2B MarketingB2B softwareB2CBrand StrategyBusiness MetricsBusiness StrategyCompetitive AnalysisConcept DevelopmentConsumer MarketingContent MarketingContent StrategyCopywritingCreative StrategyCross-functional Collaborations

About

Proven SaaS leader with more than 16 years of full stack product marketing experience. Fluent in cross-functional partnership, team leadership, narrative design, market positioning, contextual messaging, product launches, market research, and competitive intelligence. Continuously challenging my abilities and expanding the breadth of my experience through new opportunities and personal projects.

Experience

16 yrs 2 mos

Total Experience

2 yrs 2 mos

Average Tenure

Current Experience

First round capital

Mentor

Mar 2023 – May 2023 · 2 mos

Observable

VP, Marketing

Oct 2022 – Oct 2023 · 1 yr

Product Road MappingLoopsResource AllocationStrategic VisionEngagement MarketingBusiness Metrics+1

Career break

Full-time parenting

Oct 2021 – Oct 2022 · 1 yr

Figma

Senior Manager, Product Marketing

Feb 2021 – Oct 2021 · 8 mos

LoopsStrategic VisionEngagement MarketingBusiness MetricsProduct Marketing

Abstract

2 roles

Director, Customer Lifecycle and Product Marketing

Promoted

Nov 2019 – Jan 2021 · 1 yr 2 mos

Product Road MappingLoopsResource AllocationStrategic VisionEngagement MarketingBusiness Metrics+1

Senior Product Marketing Manager

Nov 2018 – Nov 2019 · 1 yr

Engagement MarketingProduct Marketing

Altisource

2 roles

Head of Brand Marketing & Creative (Product & Brand Design)

Promoted

Nov 2017 – Nov 2018 · 1 yr

Product, brand design and marketing leadership for Owners.com and Hubzu websites and mobile apps. Managed a cross-functional content team, responsible for UX writing, ad copy, email copy, and blog editorial; and, a multidisciplinary team of product designers, graphic designers/illustrators, and a front-end developer.

Resource AllocationBrand Marketing

Senior Manager, Digital Experiences

Jun 2017 – Oct 2017 · 4 mos

Lead agent-focused content design and marketing efforts for Owners.com. Managed a team of content writers and a graphic designer.

Sittercircle

Founder

Apr 2015 – Jun 2017 · 2 yrs 2 mos · Greater Atlanta Area

Designed a curated, on-demand childcare iOS app. 600+ registrants with a website and UI screenshots. Selected to Rent the Runway's 2015 Project Entrepreneur. Validated concept for app by facilitating bookings via text message.

Product Road MappingStrategic VisionBusiness MetricsProduct Marketing

Little pink book

Senior Editor

Nov 2012 – Apr 2014 · 1 yr 5 mos · Greater Atlanta Area

Lead editorial strategy, planning, and execution through digital transformation. Worked with Fortune 500 partners, such as Coca-Cola, on branded content, and secured the first sponsored Twitter campaigns with Pershing. Wrote scripts for guest appearances on CBS Atlanta segments.

Redpaint creative

Product and Brand Marketing Strategist

Sep 2009 – Jun 2017 · 7 yrs 9 mos · Greater Atlanta Area

Helped a renewable energy startup reposition and create a new category, leading to Fortune 500 strategic partnerships and a multi-milllion dollar acquisition. Developed strategic marketing plans for startups and SMBs. Designed brand assets and customized Wordpress sites. Wrote copy for digital properties and marketing collateral.