May 2025 – Present · 1 yr

Jan 2025 – Present · 1 yr 4 mos · London Area, United Kingdom · Hybrid

• A growth and go to market leader at early stage and growth phase start ups and scales ups. I will work with founding teams, SLT, marketing, sales and product teams to launch and scale your product and service.
• I've spent the last decade running my own businesses and leading growth teams at start ups across both B2B and B2C and in industries and services varying from Martech scraping solutions and marketplaces to B2B Saas in the events space, my own DTC ecom brand and logistics services for SMEs.
• In this time I've seen the importance in synergy and strategy alignment across got to market teams and when this is absent there's often too many focuses and a gap between the deployment of new campaigns and features.
• My strong marketing skillset, specialisim in Martech and data and experience working closely with sales and product teams will, amongst other things, mean I can help you with:
• Defining your TAM and SOM
• Identify and nail your brand positioning within the market
• Identify and map your your ICPs and buying committee
• Identify and set up your marketing strategy and channels to reach your audience
• Support you growth by building the appropriate martech stack
• Build data pipelines and reports to make sure you're tracking your KPIs
• Set up your sales CRM and align that with marketing efforts for sales and marketing synergy
• Help optimise performance marketing channels
• Support the execution of your marketing strategy across SEO, Paid, Referral, Affiliates, CRM & more
• My work usually sees my collaborate with:
• Growth phase start ups with a turnover between £5m - £100m
• Pre seed and seed start ups finding their first few customers

Feb 2023 – Feb 2025 · 2 yrs

• Togather has two core parts to the business, the marketplace for event planners and suppliers and enterprise sales function partnering with festivals and live events to manage F&B. My role was spread across both functions leading the growth strategies and commercial modelling.
• Key achievements:
• Scaled lead volume by 1500%
• Launched programmatic SEO growing organic by 40% in 6 months
• Reduced CAC by 87%
• Launched ABM process delivering £3m in SQLs monthly
• Scaled marketing budget over 10x involving new channel launches

Sep 2021 – Feb 2023 · 1 yr 5 mos

• Lead of a cross functional team spanning product and development to implement experiments across the user funnel from awareness through to conversion. Successful experiments include:
• Dynamic landing pages increased conversion rate by 20%
• Multiple user sign up flow experiments with notable wins including:
• 30% increase in the number of services enquired about
• Selection of preferred service increased quote rate by 60%, message rate by 30% and booking
• conversion by 25%
• Implementation of a referral system

Apr 2021 – Sep 2021 · 5 mos

Nov 2019 – Apr 2021 · 1 yr 5 mos

Nov 2021 – Jul 2022 · 8 mos

• Search Robot is a Martech SaaS solution for lead gen and scraping.
• Implemented a GTM strategy to acquire the company's first subscribers identifying the channels, messaging and content that drove lead gen and relevant conversions.

Apr 2020 – Nov 2020 · 7 mos · London, England, United Kingdom

• Aben represents handmade, limited edition and one-off Nordic Furniture designed by ÅBEN® — a leading collective of emerging nordic designers who stand for innovation.
• Provided SEO and wider SEM strategy and implementation including setting up the Aben Blog, information architecture and first paid campaigns.
• https://aben.as/

May 2018 – Nov 2019 · 1 yr 6 mos

• Responsible for lead generation and automation within the funnel for Weengs, a logistics solution for small to medium enterprises.
• Some notable projects:
• Automated our onboarding journey through hubspot reduce trial to sign up b 30%
• Scaled monthly SQLs by over 250%
• Set up ICP profiles used across sales and marketing teams to create audiences and refine targeting

Sep 2017 – May 2018 · 8 mos

Aug 2015 – Sep 2018 · 3 yrs 1 mo

• Launched an e-commerce business with both a B2C and B2B arm through scholarship funding and a successful kickstarter campaign.
• Managing the B2C arm involved:
• Website developement
• CRO testing
• Running paid search and shopping ads
• Running retargeting on facebook
• Reached 180 monthly sales
• B2B side involved
• Partnership development with over 40 pro Golf shops in North Wales and the North of England
• Partnerships with 2 major online golf retailers in the UK and US