Apr 2018 – Mar 2020 · 1 yr 11 mos

Jan 2015 – Apr 2018 · 3 yrs 3 mos

Sep 2012 – Dec 2014 · 2 yrs 3 mos · Greater New York City Area

• Manage Proctor & Gamble’s social strategy and buying across 86+ brands, growing the business by 3x within the first year
• Develop and directly manage a team of six direct reports across campaign management/optimization, and analyzing performance by bid type, creative, placement, demographics, etc.
• Lead social SME for the NY office, starting and growing Audience on Demand’s social practice for NY while training and developing over 15 employees in execution and continued education within the dynamic social market
• Work with agency strategy teams across all brands to develop and provide high level strategic frameworks across networks, as well as cross channel strategies to capitalize on traditional media deployments
• Provide best practice recommendations to creative agency partners on how to create, choose, and optimize content strategy to complement paid media efforts
• Collaborate with platform team to analyze emerging social technology and provide product requirement documentation to ensure best in class partnerships
• Maintain relationships with key partners, including Facebook, Twitter, and LinkedIn while providing product requirement and roadmap development feedback
• Coordinate with Mobile, Video, and Display teams to ensure cross channel learnings and best practices are shared and implemented in day-to-day processes
• Other clients include: Chase, Nestle, Reckitt Benckiser, Microsoft, Coke, Heineken, H&M, T-Mobile and Comcast

Sep 2009 – Sep 2012 · 3 yrs

• Develop, present, and manage account strategies for multiple clients, focusing on cross platform viewing experiences and connecting social and mobile executions to TV experiences
• Specialize in DR, Branding, and Tune-In strategy and helped Breaking Bad Season 5 premiere achieve a series high of 2.9MM viewers and 1.8MM adults, up 28% vs. YAG
• Team lead for social media activation, implementing plans focused on amplifying earned media, growing fan bases, and engaging new consumers
• Lead contact for creative teams and vendor partners, and implemented a new creative asset development process to ensure collaboration between groups
• Hired, trained, and managed two assistant interactive marketing strategists

Sep 2008 – Sep 2009 · 1 yr

• Assisted in updating and maintaining all accounts from the inception of an order to the completion
• Worked closely with buyers, networks and advertising agencies/clients to aid in the execution and maintenance of campaigns
• Performed daily maintenance of designated accounts, including entering the buys into the National computer system

May 2007 – Aug 2007 · 3 mos