Lijo George

Digital Marketing Specialist

Bengaluru, Karnataka, India10 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • 12+ years of digital marketing experience.
  • Trained over 200 students in digital marketing.
  • Achieved 100% growth in website traffic.
Stackforce AI infers this person is a Digital Marketing Specialist with extensive experience in E-commerce and online visibility strategies.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingE-commerceDigital Marketing TrainingSeo

Other Skills

GMB Profile ManagementPerformance Max CampaignsWhatsApp MarketingWeb Analytics MonitoringE-Commerce DevelopmentLocal SEODigital StrategiesLead GenerationWebinarsSEMSocial MediaGoogle Tag ManagerA/B TestingGoogle Data StudioWebsite Coordination

About

👉 Google Adwords Certified Digital Marketing Professional with 12+ years of experience in managing Digital Marketing Campaigns, Social Media Promotions and SEO activities for various clients. 👉 Giving Classroom and online training on Digital Marketing to graduates, entrepreneurs and working professionals. Guest speaker on Digital Marketing at different Universities. Trained 200+ students. Held these positions: 👉 Guest Faulty at Jain University 👉 Digital Marketing Trainer at Delhi School of Internet Marketing 👉 Digital Marketing Trainer at Manipal Prolearn 👉 Digital Marketing Trainer at National Institute of Digital Marketing 👉 Digital Marketing Consultant at The Manipal Group 👉 Digital Marketing Analyst at Careator Technologies 👉 Digital Marketing Executive at IPIX Solutions

Experience

10 yrs 5 mos
Total Experience
1 yr 5 mos
Average Tenure
2 yrs 11 mos
Current Experience

Hash connect integrated services pvt. ltd.

Digital Marketing Manager

Jun 2023 – Present · 2 yrs 11 mos · Bengaluru, Karnataka, India

  • GMB Profile Management: Oversaw Google My Business profiles for Dell, Acer, and Lenovo
  • stores across India, ensuring accurate and updated listings to boost local visibility.
  • Performance Max Campaigns: Strategized and executed Performance Max campaigns for
  • laptop retailers, achieving over 100% growth in calls and direction requests to stores.
  • WhatsApp Marketing: Developed and implemented WhatsApp chatbots for brands like Acer,
  • Britannia, and Lenovo to enhance customer interaction. Managed targeted WhatsApp
  • campaigns for Acer and Britannia, driving customer engagement and conversions.
  • Web Analytics Monitoring: Monitored Google Analytics and Google Search Console metrics to
  • track performance and recommend actionable insights for clients.
  • E-Commerce Development: Led the creation of multiple Shopify websites under Britannia’s
  • Her Store initiative, empowering local women entrepreneurs.
  • Local SEO and Online Presence Optimization: Improved local search rankings and online
  • visibility for retail stores through effective local SEO strategies.
GMB Profile ManagementPerformance Max CampaignsWhatsApp MarketingWeb Analytics MonitoringE-Commerce DevelopmentLocal SEO+2

Terawe corporation

Digital Marketing Executive

May 2020 – Apr 2023 · 2 yrs 11 mos · Bengaluru, Karnataka, India · On-site

  • Planning & executing digital strategies across various channels like SEO, SEM, Social Media,
  • Content partnerships with a clear focus on maximizing online visibility with increased
  • traffic and conversion
  • Generating Lead using LinkedIn sales navigator & other Email extraction tools
  • Organizing webinars to create awareness about the products; LinkedIn Ads were used to
  • promote the webinar and increase registrations
  • Achieved more than 100% growth in website traffic in less than a year and 6x growth in
  • LinkedIn followers within 3 years
Digital StrategiesLead GenerationWebinarsSEOSEMSocial Media+1

Echidna

Associate Lead - Digital Marketing

Sep 2019 – Mar 2020 · 6 mos · Bangalore

  • Implementing Google Tag Manager for website tracking especially Enhanced Ecommerce Tracking
  • Creating A/B Testing experiments using Google Optimize
  • Preparing Website and Campaign Analytics Dashoard with Google Data Studio
Google Tag ManagerA/B TestingGoogle Data StudioDigital Marketing

The manipal group

Digital Marketing Consultant

Feb 2018 – Jul 2019 · 1 yr 5 mos · Bengaluru Area, India

  • Managing Digital Marketing activities for Ekam a brand owned by Primacy Global Enterprises Pvt. Ltd. which is part of The Manipal Group.
Digital Marketing

Manipal prolearn

Digital Marketing Trainer

Jan 2018 – May 2020 · 2 yrs 4 mos

  • Online Training on Digital Marketing to Graduates, Entrepreneurs and Working professionals.
Digital Marketing Training

Delhi school of internet marketing

Digital Marketing Trainer

Jul 2017 – Jan 2018 · 6 mos · Bengaluru Area, India

  • Classroom training on Digital Marketing to Graduates, Entrepreneurs and Working professionals on following modules -
  • Website Planning and Creation
  • Email Marketing
  • Lead Generation
  • Google Adwords
  • Google Analytics
  • Social Media Marketing
  • SEO
  • Online Display Advertising
  • E-Commerce Marketing
  • Online Reputation Management
  • Mobile Display Advertising
Digital Marketing Training

Careator technologies

Digital Marketing Analyst

Nov 2016 – Jul 2017 · 8 mos · Bangalore

  • Coordinating with the web development team for creating a Corporate website.
  • Coordinating with the designer for marketing collaterals.
  • Coordinating with the content writer for the creation of Website and Digital Marketing content.
  • Created Corporate presentation about the company.
  • Reporting utilizing Google Analytics and Google Webmaster Tools.
  • Keyword Research using google keyword planner and other tools.
  • Tracking website ranking in major search engines for various keyword performance.
  • Managing social media profiles on various platforms like Facebook, Twitter and LinkedIn.
Website CoordinationGoogle AnalyticsKeyword ResearchSocial Media ManagementDigital Marketing

The manipal group

Digital Marketing Executive

Dec 2014 – Nov 2016 · 1 yr 11 mos · Mangalore

  • Managing Digital Marketing activities for an E-Commerce website and Media website.
  • Achieved more than 100% growth in online revenue during a period of 6 months.
  • Managing all the activities of an E-Commerce website from product catalogue creation to payment and reconciliation.
  • Creating Brand Awareness & Online Presence for businesses via various Digital Marketing channels.
  • Managing Search, Display, Shopping and Remarketing Campaigns on Google AdWords.
  • Keyword research and campaign structuring.
  • Managing and optimizing Facebook Campaigns for generating Conversions and Traffic.
  • Sending Monthly promotional Emails to customers as part of E-mail marketing.
  • Analyzing a website and preparing SEO analysis report.
  • Keyword Analysis and Meta tags Preparation.
  • Analyzing consumer behavior via Google Analytics.
  • Creating Weekly Digital Marketing Report to the clients.
  • Optimizing Google AdSense to increase the advertising revenue from the website.
  • Managing all the Social Media Profiles including Facebook, Twitter, Google Plus, Pinterest.
  • Product Listings on various online marketplaces (Amazon, Flipkart, Paytm)
E-Commerce ManagementCampaign ManagementSEO AnalysisDigital Marketing

Ipix solutions

Junior SEO Analyst

Dec 2012 – Dec 2013 · 1 yr · Calicut Area, India

  • Analyzing websites and prepare SEO proposal.
  • Analyzing On Page Changes and preparing an On Page SEO Report for the website.
  • Creating Weekly SEO Ranking Report to the clients.
  • Directory, Search Engine and Social Bookmarking Submission.
  • Keyword Analysis and Metatags Preparation.
  • Blog Creation, Posting and Commenting.
  • Creating HTML and XML Sitemap.
  • PPT Creation and Submission.
  • Social Media Posting in Facebook, Twitter and Google Plus.
SEO AnalysisSocial Media PostingSEO

Education

College of Engineering and Management, Vadackal P.O., Punnappara, Alappuzha

Bachelor of Technology (B.Tech.) — Computer Engineering

Jan 2008 – Jan 2012

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