Lokesh Vashisht

Product Marketing Manager

Ontario, Canada5 yrs 10 mos experience

Key Highlights

Proven expertise in driving market adoption.
Increased conversion rates by 300% through data analysis.
Developed GTM processes from scratch in 6 months.

Stackforce AI infers this person is a Product Marketing Specialist with a focus on SaaS and data-driven marketing strategies.

Contact

lokeshvashisht1234@gmail.com LinkedIn

Skills

Core Skills

Go-to-market StrategyData AnalysisCustomer EngagementEmail CampaignsMarketing Data Management

Other Skills

Account MarketingAnalytical SkillsAnalyticsAttention to DetailBack-End Web DevelopmentBrand AlignmentBrand CommunicationBusiness AnalyticsBusiness InsightsBusiness Relationship ManagementBusiness-to-Business (B2B)CRM ManagementCampaign EffectivenessCampaign StrategiesCase Studies

About

Product Marketing Manager | 4+ Years of Strategic Excellence 🚀 Dynamic and Results-Oriented: Proven expertise in driving market adoption and revenue growth for innovative tech products. 🏆 Market Leadership: Recognized for developing and executing go-to-market strategies consistently outperforming industry benchmarks. 🔍 Insight-Driven Strategist: Leverage data analytics to turn complex features into compelling benefits that resonate with target audiences and drive engagement. 🌟 Team Empowerment: Foster collaboration and high performance within cross-functional teams, ensuring seamless execution and continuous improvement. 🎯 Customer-Centric Focus: Deeply understand customer needs and translate them into product solutions that exceed expectations. 📈 Growth Mindset: Passionate about learning and applying new marketing techniques to stay ahead in a rapidly evolving industry. 📧 Let's connect to discuss how we can drive innovation and market success together! #ProductMarketing #GoToMarketStrategy #CustomerEngagement #TeamLeadership #DataDrivenMarketing #TechInnovation #MarketingExcellence

Experience

5 yrs 10 mos

Total Experience

1 yr 2 mos

Average Tenure

1 yr 6 mos

Current Experience

Q4

Product Marketing Specialist

Dec 2024 – Present · 1 yr 6 mos · Toronto, Ontario, Canada

Quality inn

2 roles

Product Marketing Associate

Apr 2024 – Dec 2024 · 8 mos

Product Marketing Intern

Jan 2023 – May 2023 · 4 mos · Ontario, Canada · On-site

Boosted customer engagement by 130% through the execution of highly targeted social media campaigns, refining our strategies on key audience segments to enhance overall engagement.
Served as a customer success manager for a variety of long-term clients, focusing on strengthening relationships and to ensure their satisfaction and success.
Developed a range of trendy posters, flyers, and professional presentation decks for the events team, enhancing their sales efforts with visually appealing and effective promotional materials.

Engagement health group

Product Marketing Manager

May 2023 – Apr 2024 · 11 mos · Georgia, United States · Remote

Created entire GTM processes from scratch within 6 months of joining.
Ran hundreds of Email campaigns and generated Pivot reports to increase market awareness.
Increased conversion rates by 300% by tracking, measuring, and revising email campaigns based on rigorous data analysis and A/B testing.
Produced brochures, and sales flyers based on market research.
Led and executed webinars and drip campaigns whilst maintaining the entire CRM system.
Defined KPIs and using CRM data managed dashboards for internal reporting and projections.

Go-to-Market StrategyEmail CampaignsData AnalysisMarket ResearchCRM Management

Innovaccer

3 roles

Product Marketing Specialist

Promoted

Jan 2022 – Jun 2022 · 5 mos

Created two new experimental segments to maximize business and revenue.
Ran 1000+ unique marketing/drip campaigns, and created actionable reports resulting in 50+
high profile.
Developed and maintained the entire Marketing Data Master sheet with millions of records
routinely pertaining to the entire GTM department.
Executed Email campaigns resulting in 4 major deals worth 300k CARR in an experimental
segment (Employer) within the first 3 quarters

Email CampaignsMarketing Data ManagementReporting