Lou Gervasi, CFE ✅ — Associate Partner
With a network of over 32,000 followers and connections, I bring a proven track record as a CFE Graduate and accomplished sales professional across both for-profit and non-profit sectors. My expertise lies in leading membership acquisition and retention strategies—designing and executing programs that not only grow membership but also foster long-term engagement and loyalty. From launching campaigns to analyzing member data and optimizing onboarding, I drive measurable results through a member-first approach. Beyond membership, I consistently exceed sales targets and secure high-value sponsorships by building authentic, trust-based relationships with clients, partners, and stakeholders. As a Certified in Exhibition Management (CEM) professional, I also bring deep experience in planning and executing successful trade shows, exhibitions, and events—bridging strategic planning with operational excellence. Whether leading a sales team, cultivating strategic partnerships, or delivering results-driven campaigns, I lead with integrity, energy, and a collaborative mindset. 🔹 Membership Growth & Retention | 🔹 Sales & Sponsorship Strategy 🔹 Client & Stakeholder Relationships | 🔹 Event & Trade Show Leadership 🔹 Non-Profit & Association Expertise | 🔹 Cross-Functional Team Leadership Let’s connect if you’re looking to grow strategic partnerships, boost member engagement, or collaborate on impactful events.
Stackforce AI infers this person is a B2B professional with expertise in membership engagement and event management.
Location: Greater Toronto Area, Canada
Experience: 7 yrs 5 mos
Skills
- Project Management
- Sales And Marketing
Career Highlights
- Proven track record in membership growth and retention.
- Expert in driving sales and securing high-value sponsorships.
- Certified in Exhibition Management with extensive event planning experience.
Work Experience
Canadian Franchise Association
Senior Director, Membership & Member Programs (1 yr 6 mos)
Director, Development & Member Engagement (5 mos)
Director, Development & Member Services (1 yr 8 mos)
Senior Manager, Development & Member Relationships (3 yrs 6 mos)
Senior Manager, Development & Member Relationships (5 yrs 3 mos)
Senior Manager, Events & Education (9 yrs)
Trader Corporation
Trade Shows (11 mos)
Canada's Wedding Expo Inc.
Partner (3 yrs 8 mos)
Education
Human Resources Management at Toronto Metropolitan University