Lou Gervasi, CFE ✅

Associate Partner

Greater Toronto Area, Canada7 yrs 5 mos experience
Highly Stable

Key Highlights

  • Proven track record in membership growth and retention.
  • Expert in driving sales and securing high-value sponsorships.
  • Certified in Exhibition Management with extensive event planning experience.
Stackforce AI infers this person is a B2B professional with expertise in membership engagement and event management.

Contact

Skills

Core Skills

Project ManagementSales And Marketing

Other Skills

Talent DevelopmentAccount ManagementClient RelationsSocial MediaLive EventsAttitude ChangeCustomer Relationship Management (CRM)Microsoft OfficeTrainingRelationship DevelopmentRelationship BuildingSalesNegotiationTeam LeadershipAnalytical Skills

About

With a network of over 32,000 followers and connections, I bring a proven track record as a CFE Graduate and accomplished sales professional across both for-profit and non-profit sectors. My expertise lies in leading membership acquisition and retention strategies—designing and executing programs that not only grow membership but also foster long-term engagement and loyalty. From launching campaigns to analyzing member data and optimizing onboarding, I drive measurable results through a member-first approach. Beyond membership, I consistently exceed sales targets and secure high-value sponsorships by building authentic, trust-based relationships with clients, partners, and stakeholders. As a Certified in Exhibition Management (CEM) professional, I also bring deep experience in planning and executing successful trade shows, exhibitions, and events—bridging strategic planning with operational excellence. Whether leading a sales team, cultivating strategic partnerships, or delivering results-driven campaigns, I lead with integrity, energy, and a collaborative mindset. 🔹 Membership Growth & Retention | 🔹 Sales & Sponsorship Strategy 🔹 Client & Stakeholder Relationships | 🔹 Event & Trade Show Leadership 🔹 Non-Profit & Association Expertise | 🔹 Cross-Functional Team Leadership Let’s connect if you’re looking to grow strategic partnerships, boost member engagement, or collaborate on impactful events.

Experience

7 yrs 5 mos
Total Experience
2 yrs 8 mos
Average Tenure
--
Current Experience

Canadian franchise association

6 roles

Senior Director, Membership & Member Programs

Promoted

Nov 2024Present · 1 yr 6 mos

Director, Development & Member Engagement

May 2024Oct 2024 · 5 mos

Director, Development & Member Services

Feb 2023Oct 2024 · 1 yr 8 mos

Project ManagementTalent DevelopmentAccount ManagementSales and MarketingClient RelationsSocial Media+21

Senior Manager, Development & Member Relationships

Aug 2019Feb 2023 · 3 yrs 6 mos

Project ManagementAccount ManagementSales and MarketingClient RelationsSocial MediaLive Events+15

Senior Manager, Development & Member Relationships

Jan 2019Apr 2024 · 5 yrs 3 mos

  • Responsible for all sales department activities; new members acquisitions, event registration and sponsorship, web and magazine advertising. In addition, supervising contracts, driving sales revenue, managing customer and member relations, and related sales performance such as lead identification and prospecting follow-ups. Supervise sales representatives, monitor sales in relation to financial goals, prepare and deliver sales materials, attend exhibits, events, Tradeshows and other events. Responsible for forming strategic selling and large account plans within the sales model.
Project ManagementTalent DevelopmentAccount ManagementSales and MarketingClient RelationsSocial Media+21

Senior Manager, Events & Education

Jan 2010Jan 2019 · 9 yrs

Project ManagementAccount ManagementSales and MarketingClient RelationsSocial MediaLive Events+16

Trader corporation

Trade Shows

Sep 2008Aug 2009 · 11 mos

Relationship DevelopmentRelationship BuildingCritical ThinkingOrganization Skills

Canada's wedding expo inc.

Partner

Sep 2005May 2009 · 3 yrs 8 mos

Relationship DevelopmentRelationship BuildingCritical ThinkingOrganization Skills

Education

Toronto Metropolitan University

Human Resources Management — Human Resources Development

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