Apr 2016 – Jun 2018 · 2 yrs 2 mos

May 2014 – Dec 2015 · 1 yr 7 mos

• As VP Marketing at Pure, Luanne and the marketing team established the Voice of Pure, building out its core marketing and demand generation infrastructure. She oversaw Corporate and Field Marketing and was responsible for corporate vision and brand, thought leadership, market category creation, field and channel marketing, as well as direct marketing.

Jun 2011 – May 2014 · 2 yrs 11 mos

• As its first marketing hire, Luanne established Pure's web infrastructure, the foundation of its analytics platforms to measure marketing return, developed product and company positioning as part of the initial go-to-market team, and enabled the simple and clear product messaging that formed the core of Pure's marketing strategy.

Feb 2009 – Jun 2011 · 2 yrs 4 mos

• Responsible for team of seasoned semiconductor marketing professionals, and the development and execution of product strategies based on programmable logic devices targeted to specific vertical markets. Scope includes concept inception, roadmap and portfolio design, product strategy, revenue, growth and margin accountability, product optimization, ecosystem development, and end of life decisions.

Dec 2005 – Jan 2009 · 3 yrs 1 mo

• Responsible for all aspects of product positioning, outbound marketing, product line management, sales training, ecosystem, competition for Altera’s CPLD and low cost FPGA business
• Developed and executed new product strategies to grow market share, including market definition, opportunity analysis, customer feedback, competitive positioning, and ROI
• Launched major marketing campaigns for next generation low cost products
• Built a team of highly experienced marketing professionals

Jan 2003 – Nov 2005 · 2 yrs 10 mos

• Responsible for all aspects of product positioning, outbound marketing, product line management, sales training, ecosystem, competition for Altera’s CPLD business
• Led the market requirements definition effort that resulted in new broadbased product family, including market definition, opportunity analysis, customer feedback, competitive positioning, and ROI
• Launched major marketing campaigns for CPLDs
• Managed rollout of new CPLD product family into the market
• Responsible for worldwide channel marketing strategy, campaigns, and sales training

Jan 2001 – Dec 2002 · 1 yr 11 mos

• Responsible for outbound marketing of Quartus II development software
• Introduced derivative products to increase market penetration
• Leveraged sales relationships to dramatically improve the product’s perception in the market
• Developed new packaging and collateral to improve product perception
• Managed team of marketing engineers and cross-functional teams to rollout major software releases and service packs
• Managed beta programs for new software products

Jan 1999 – Dec 2000 · 1 yr 11 mos

• Manage all aspects of design engineering partnership programs
• Promote partners and partner solutions related to Altera products
• Doubled partner revenue through aggressive promotion and support
• Improved perceived quality of partner products through development of quality mark for intellectual property
• Built a team of applications engineers and product marketing engineers to support and promote partner solutions

Oct 1995 – Dec 1997 · 2 yrs 2 mos