Madhumita M

UI Designer

New Delhi, Delhi, India4 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Experienced in leading content design for major platforms.
  • Proficient in developing comprehensive content strategies.
  • Skilled in user research and UX writing.
Stackforce AI infers this person is a UX Content Designer specializing in EdTech with a strong focus on user engagement.

Contact

Skills

Core Skills

Content StrategyUx ResearchUx Writing

Other Skills

Stakeholder ManagementResponsive Web DesignFigma (Software)HindiSearch Engine Optimization (SEO)Google AnalyticsWritingResearchWeb Content WritingContent DevelopmentEditingBlogging

About

I am a literature graduate from Hindu College,University of Delhi. Self-learned, I am an experienced UX Content Designer & Strategist spearheading innovative content strategy plans. I utilize my strong writing, design thinking and strategic content planning skills to create consumable content that drives user actions, generates revenue, and builds awareness across various platforms, including desktop, mobile and app.

Experience

4 yrs 10 mos
Total Experience
1 yr 2 mos
Average Tenure
3 yrs 8 mos
Current Experience

Info edge india ltd

UX Content Designer 2

Sep 2022Present · 3 yrs 8 mos · Noida, Uttar Pradesh, India · Hybrid

  • Crafting compelling experiences and shaping the realms of shiksha.com, 99acres, and jeevansathi.com
  • Leading content design for shiksha.com and closely working with PMs, Designers, researchers, and tech.
  • Created guidelines regarding the tone of voice for Shiksha.
  • Designed and implemented a chatbot for counseling services, catering to both products- Shiksha Domestic & Shiksha Abroad.
  • Revamped emails for Shiksha, backed by data, resulting in improved user engagement
  • Redesigned high-performing website pages, ensuring a consistent messaging strategy.
  • Conducted user interviews, testing, and research to inform user-centric solutions.
  • As a part of my onboarding exercise, I conducted a comprehensive UX audit of the Jeevansathi iOS app and recommended content improvements.
Stakeholder ManagementResponsive Web DesignFigma (Software)Content StrategyUX Research

Extramarks education india pvt. ltd.

UX Writer 2

May 2022Sep 2022 · 4 mos · Noida, Uttar Pradesh, India

  • Edtech Startup of the Year 2022 ( K12 Learning )
  • As a UX writer, I was responsible for creating UX copies on the website and app.
  • Worked on the Student App, Teacher App, and Parent App.
  • I also came up with strategies for the content on the Student, Teacher, and Parent App.
  • In addition, I helped to create a content style guide for all products. This style guide included the voice and tone of the brand.
  • Revamped the content on various web pages and applications.
  • Collaborated with PMs, designers, engineers, and the research team.
Stakeholder ManagementContent StrategyUX ResearchUX Writing

Meesho

UX Writer I

Nov 2021May 2022 · 6 mos · Bengaluru, Karnataka, India

  • Best Tech Startup 2020
  • Great Place to Work
  • Top 50 most innovative companies in the world (declared by Fast Company)
  • Worked on the supply and monetization side of the business
  • Collaborated with PMs, designers, and the research team to deliver all UX requirements
  • Handled user testing processes and interviews to test copies and designs before a launch
Stakeholder ManagementUX Writing

Classplus

Content Strategist/UX Writer

Jul 2021Nov 2021 · 4 mos · Noida, Uttar Pradesh, India

  • Edtech Startup of the Year 2022 ( Skill education )
  • Wrote SE0-friendly blogs on LinkedIn and Medium
  • Handled content related to SMS, WhatsApp, Push notifications
  • Researched and drafted scripts for YouTube videos and shot them
  • Created Show Flows, and strategized content related to social media-Instagram, Facebook, and Telegram
HindiContent Strategy

Bajaj finserv health

Content Associate (Marketing)

May 2021Jul 2021 · 2 mos · Pune, Maharashtra, India

  • Helped the brand achieve a strong social media presence by handling day-to-day inquiries
  • Assisted in developing concepts with viral potential
  • Created multiple SMS & Push notifications
  • Created content for banners, web pages, and the Application
  • Created voiceovers and chatbots, including video scripts

Socialdhara.com

Content Writer

Apr 2021Apr 2021 · 0 mo · New Delhi, Delhi, India

Thematchbox.co

Marketing Content Specialist

Mar 2021Apr 2021 · 1 mo

Talkingtown

Content Writer

Oct 2020Apr 2021 · 6 mos · New Delhi, Delhi, India

  • Managed the content, created tests, MCQs, and questions for the new start-up, by a woman entrepreneur.
  • Co-ordinated webinars on soft skills
  • Wrote SEO blogs on a variety of topics
  • Created the content based on CEFR Level
  • Created video content and explanations

Dare2compete

Content Developer

Jul 2020Aug 2020 · 1 mo · Delhi, India

  • Managed the daily news pieces and creative SEO-friendly content that went live on the website
  • Interviewed candidates who cleared their CAT exams and wrote blogs
  • Collected data of employees for the psychometric report in September 2020

Tys digital studios pvt ltd

Content Manager

Jun 2020Oct 2020 · 4 mos · Ranchi, Jharkhand, India

  • Created the content for their website
  • Wrote SEO blogs on a plethora of topics like animation, video marketing, etc
  • Created designs for social media handles
  • Effectively wrote and managed the entire website content of the NGO 'Mission Blue Foundation.'
  • Conceptualised and edited the video script for "Rakshabandhan"

Anchiale technologies pvt. ltd.

Digital marketer and content head at IIT Delhi

Nov 2019Jan 2020 · 2 mos

  • Managed the social media handles and the social media presence
  • Wrote blogs aimed at capturing the audience's attention
  • Edited designs for the social media

Indian institute of management ahmedabad

Research Associate Intern at IIM Ahmedabad

Jun 2019Sep 2019 · 3 mos · Delhi, India

  • The internship was in collaboration with CIIE Initiatives (a startup incubator established by IIM A), and Gujarat Government.
  • Interviewed 40 people+ who belonged to financially lower-income groups
  • Created multiple content collaterals including blogs and newsletters, and researched the data provided
  • Blogs are published on Medium

Sanfe

Content Editor at IIT Delhi

Mar 2019May 2019 · 2 mos · Delhi, India

  • Created a number of SEO blogs that focused on women empowerment
  • Managed their social media handles and wrote captions, created strategic programs geared toward the start-up's growth

Education

Ramjas College, Delhi

Master of Arts - MA

Nov 2021May 2023

Hindu College, Delhi University

Bachelor of Arts - BA

Jan 2018Jan 2021

JVM Shyamali, Ranchi, Jharkhand

CBSE 12th — Humanities (District Topper in Humanities with 97.25%)

Jan 2016Jan 2018

DAV PUBLIC SCHOOL, PUNDAG, RANCHI

CBSE Standard 10th

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