Jul 2015 – Jun 2018 · 2 yrs 11 mos · Bangalore

Oct 2013 – Jan 2015 · 1 yr 3 mos

• Quality lead for three vendor teams, 1 in India and 2 overseas, which contributes to almost 70% of the total vendor population.
• Perform data analysis to predict, measure and interpret business trends and inform key decisions while owning and managing the successful execution of pilots and certification programs of ad review operations.
• Identify opportunities for product, program, and process improvement with a focus on driving significant quality. This helped improve quality by 13%.
• Worked on tracking vendor quality data, conducting audits and calibrating individual and teamwise vendor quality and communicate findings, areas of improvement and actions implemented on a regular basis to all levels of management.
• Worked on testing and successful movement of non-text, non-english ads of 9 languages to India which cut costs by 30%

Jan 2012 – Sep 2013 · 1 yr 8 mos

• Worked as the workflow and reporting lead for the team and increased Quality team’s output by 60% through development of better tools for review and monitoring.
• Consolidated all the reporting resources and automated the generation of data by completely reworking the excel based model thereby reducing the exhaustive manual processes which were consuming 15% of the team’s resources.
• Worked on revamp of error discussion models and automated it which reduced manual effort from 4hrs every week to 30 mins every week. Both of these efforts saved 1.2 FTE of a 7-member team.
• Reworked on the way error rates for quality was calculated from Google perspective to end user perspective.
• Worked on smooth transition of review based activities from Google to vendors thus providing increased bandwidth for Googlers for data analysis .
• Worked on tracking, building dashboard, monitoring and analyzing ads with URL specific issues. This led to a 30% decrease in incorrect disapprovals of ads with URL specific issues and in turn provided good user experience.
• Set up new vendor teams for ads review in two countries. This involved setting up a new quality process for the two teams, collaborating with native stakeholders for trainings, initial assistance and data analysis for continuous improvement.

May 2010 – Dec 2011 · 1 yr 7 mos

• Was one of the few reviewers to have been moved to new ad format testing within 2 months of joining owing to good quality (less than 5%).
• Was one of the two reviewers globally to have worked on Google TV ads.
• Worked on testing/improvisation/simplification of most of adwords Ad formats like YouTube ads, Image ads, Display ad builders, boost ads, location extension ads, site links owing to better user experience.
• Created policy resource document for location extension format, which aided in review of 45,000 ads in one day which in turn led to highly positive customer satisfaction and higher revenue.
• Mentored around 30 new employees and have provided assistance for around 60 new employees of the team. This resulted in-extremely good metric for the overall team