Apr 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Jun 2024 – Apr 2025 · 10 mos · Gurugram, Haryana, India · On-site

• New Initiatives.

Jun 2022 – Apr 2024 · 1 yr 10 mos

• Launched Kuku FM in south markets and acquired over 8 Lakh paid subscribers within the first 12 months.
• Implemented new pricing strategies - Increasing LTV and reducing CAC payback period from 3 years - to 7 months.
• Head - Influencer Marketing: Channel owner for Influencer Marketing across Kuku FM. (Hindi, TTMK). Built and scaled up an influencer marketing channel for Kuku FM from the scratch. Currently operating at a scale of 950 campaigns a month spending a budget of close to ~3cr. Dhruv Ratee | Ankit Inspires India | Tamil Pokkisham
• Launched an Omni channel Brand campaign with Dir. Bharathiraja in Tamil Nadu to increase brand affinity and drive organic growth. Saw a 130% spike in Organic installs from Tamil Nadu. CPI reduction by 60% across Google and Meta. 16% increase in retention and Renewals.
• Deployed marketing automation tools like Moengage and Clevertap to streamline customer journeys, enhancing engagement and conversion through targeted, data-driven campaigns across new user acquisition, and Retention funnels.

Jul 2019 – May 2022 · 2 yrs 10 mos

• Joined Kuku FM to lead content efforts since the early days.
• Key Responsibilities:
• Looking at platform content strategy, content operations, and creator networks.
• Built the content library - Owned Quantity and Quality
• Establish a project management framework for content production and other operational
• processes in alignment with other teams (including Product, Marketing, and Finance).
• Collaborate across the Content, Product, and Marketing teams to create a playbook for multiple
• language launches. Launched 8 languages. - (Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi).
• Hired and built a team of more than 50 people across different languages in Project Management, Content operations, and production.
• Built a creator ecosystem of more than 500 creators across 8 languages to create high-quality shows for India to consume.

Jan 2019 – Jun 2019 · 5 mos · Bengaluru, Karnataka, India

Aug 2017 – Nov 2018 · 1 yr 3 mos · Mumbai Metropolitan Region

• SEO/SEM Owner – Lead generation owner. Increased website visits by 2-3% month on month.
• Managed all elements of Product launch process including the development and execution of go-to-market plans and internal organizational readiness.
• Suggest Product features and changes based on the understanding of customer needs and market gaps.
• Analyze competition and create support and training documents for internal and external users.
• Create product content such as case studies, videos, website copy, and blog posts.

Jan 2016 – Jul 2017 · 1 yr 6 mos

• Harivara offers a wide and exclusive range of Auspicious Events and Pooja services at the comfort of customer’s home or office.
• Roles Handled : Business operations (Sales, BD, Ops) & Product.
• Defining & managing end to end Customer Journey, Sales Strategy, Feedback structure and quality control standards.
• Single handedly on boarded over 1500 Priests and signed SLA’s over a period of 5 months.
• Developed and maintained vendor relationships, and worked on partnerships to offer best value deals to priests and partners.
• From creating product road-maps, wireframes to tracking how people react to new features and product updates.
• Analyze data on a daily basis and monitor post launch metrics to identify improvement opportunities.
• Built and communicated the vision, business plans, roadmaps, personas and GTM strategy to stake holders.

Aug 2012 – Dec 2015 · 3 yrs 4 mos · Bengaluru, Karnataka, India

• Building, expanding and intensifying engagement with Activists and Members of
• Amnesty and mobilizing them for Amnesty India’s campaigns.
• Organised 15 member councils across Tamil Nadu with a consistent 30% sign up to regular giving.
• Responsible for mobilizing 1 million supporters and lead generation for fundraising at Amnesty International India.
• Served as the Activist engagement interface for our activists.
• Managed a team of tele-callers who produced individual pledges
• for donations in the form of paying membership to Amnesty’s movement in India.
• Drafted content for newsletters, IVRs and SMS and translated them
• into various other languages when required.