Nov 2022 – Jun 2024 · 1 yr 7 mos · Remote

• Maintained a 85%+ renewal rate QQQ and renewed multi-year contracts
• Identified net new opportunities and grew a customer by 600%
• Acted as a strategic partner to advise Product C suite by leveraging EBRs, QBR discussions
• Shared recommendations to shape success plans that drive retention, renewal and consumption growth
• Strong hold of research skills that helped customers with social listening use cases and helped cross functional business units with actionable insights for business
• Delivered product and industry best practices for solving client problems
• Demonstrated and explained product features and benefits to overcome customer objectives.
• Compiled customer feedback for cross-functional departments to improve product or service features.
• Presented new release demos and product trainings to customers
• Developed and maintained relationships with customers to facilitate user engagement and satisfaction.
• Acted as a strategic partner to advise on Product suite, CXM offerings, Business cases aligned with customer business goals and challenges.

Mar 2022 – Oct 2022 · 7 mos · Remote

Feb 2021 – Feb 2022 · 1 yr · Delhi, India

• Multi methodology approaches to drive behaviour change. Worked on exploratory studies that involves Qualitative research, UI UX research, Behavioral sciences as well as quantitative methods. Worked on leading conglomerates like Aditya Birla Group, Bharti Airtel and Pernod Ricard on various studies

May 2018 – Jan 2021 · 2 yrs 8 mos · Gurgaon, India

• Managed end to end studies with the help of a team member and project management executives. Was due & verbally confirmed for a promotion in 2020 (for 2019 performance) that was deferred owing to COVID). Worked with market leaders like Nestle, ITC, Maruti Suzuki, Dabur and Philips. A few studies that I led -
• Strategic plan for the launch of a new commercial channel for a leading automobile brand . Communication strategy for multiple brands in different segments - Sedan, Hatchback and used Cars
• Communication and positioning strategy for new product launches (auto)
• NPD ideas through an exploratory study for a leading Personal care brand
• Quick launches during the COVID crisis that were delivered with utmost agility and garnered appreciation from the client
• End to project execution: Starting from receiving client briefs, to drafting proposals, to delivering insights
• Communication evaluation (animatic, narramatic, concept),exploratory, Usage and attitude studies and diagnostic
• Grown a key account by more than 50% by generating repeat business

Apr 2017 – May 2018 · 1 yr 1 mo

• My current job role entails responsibility of managing the overall project management –
• includes generating proposals, screeners, discussion guides, moderating and
• analyzing the data to make presentations with actionable insights. Worked across various categories like FMCG, technology, confectionery, home appliances etc.
• I have been involved with different facets of Qualitative research like immersions,
• ethnographies, Focus group discussions, In depth interviews, Facebook groups/ Qual boards,
• co-creations etc.
•  Positioning concept test, Advertisement test and Product concept test studies for
• leading brands in Alcohol beverage category
•  Workshop and Co-creation sessions for new product innovation
•  Advertisement test – Animatic, pre-launch and post launch for
• leading brands in confectionary
•  Exploratory studies for product optimisation, design, positioning etc.

Jun 2016 – Mar 2017 · 9 mos

• Responsible for generating recruitment questionnaires, field management, qualitative discussion guides and ensuring quality of the target group for the research to meet the required objectives
• Co-moderated/ moderated the Qualitative discussions
• Involved in presentation writing

Apr 2015 – Jun 2015 · 2 mos · New Delhi Area, India

• The organisation is working on transforming emergency healthcare in Delhi NCR with its mobile app AMBER. They have tie ups with leading hospitals and ambulances to achieve efficiency in response time during an emergency. So the lives lost due to delay during emergency(which is difficult to measure on a metric) can be reduced effectively. I worked as a research intern and contributed in generating the database of potential clients in B2B apart from a research project in Bed to patient ratio in Delhi.