Sep 2020 – Jun 2022 · 1 yr 9 mos · San Francisco Bay Area

Jun 2018 – Sep 2020 · 2 yrs 3 mos · San Francisco Bay Area

Jan 2018 – Jun 2018 · 5 mos · San Francisco Bay Area

Mar 2017 – Jan 2018 · 10 mos · San Francisco Bay Area

Nov 2017 – Present · 8 yrs 7 mos

Mar 2016 – Feb 2017 · 11 mos · San Francisco Bay Area

• Build out and maintain lead scoring, company funnel and lifecycle nurturing model with constant iteration and improvements
• Manage email campaigns and strategic workflows for all lifecycle nurture streams
• Expanded marketing channels beyond only SEM to effectively transition customer base to Mid-market through adroll, industry events and publications, technology review sites, paid social networks, webinars and partner programs.
• Work closely with Director of Communications to create valuable gated content pieces that can be distributed and drive engagement and eventually move through the funnel.
• Work cross functionality with all internal departments as the main point of contact for all lead inquiries, scoring iterations, engineering needs, and mass customer communication messaging
• Be a champion for marketing and sales alignment. Continually research, report on and improve all inbound and outbound marketing and sales efforts
• Manage annual tradeshow and event strategy and execution
• Direct all website strategy, daily testing and improvements.
• Help with partner strategy, implementation of formal partner program with revenue shares.
• Research total addressable market, competitors messaging, pricing, and products
• Directly manage multiple people and external agencies to help achieve all marketing department goals

Apr 2015 – Feb 2016 · 10 mos · San Francisco Bay Area

• Manage the development of email marketing strategies, audience segmentation, and email test planning
• Proactively drive and optimize campaign performance to achieve traffic and revenue metrics including CTR, open rates, product engagement, and transaction rates
• Manage end-to-end email campaign process including coordination of creative assets, managing approvals, campaign set-up, QA testing, deployment and monitoring of email delivery
• Manage several cross-functional teams including design, product marketing and engineering to ensure all email requirements are met
• Generate reports, analyze campaign effectiveness and communicate business results

Jan 2013 – Apr 2015 · 2 yrs 3 mos · Midlothian, TX

• My responsibilities include developing and implementing creative solutions for the company's corporate sales and marketing needs, using a mix of creative skills and marketing expertise with an emphasis on interactive solutions. I act as the liaison between marketing and e-commerce as new websites are planned, skinned and built. I also lead all email marketing programs and campaigns.
• My daily essential functions include:
• Deliver innovative, creative and practical business solutions by developing effective marketing strategy supported with integrated online and printed marketing collateral, focusing on corporate Ennis marketing. This includes but is not limited to websites, trade shows, direct mail, videos, programs, and email.
• Project Manager & strategic thinker for the Marketing functions for websites and launches, beginning with the initial plan through the final version that is published. This includes Marketing function only sites and the Marketing portion of e-commerce sites.
• Manage and update all Marketing Function websites.
• Support e-commerce team with copy, sitemap or layout suggestions.
• Department specialist for the email marketing software provider.
• Manage Ennis Print Group social media pages and postings.
• Plan events and develop marketing collateral for those events that would include, but are not limited to, trade shows, VIP seminars, training seminars to show website features or company benefits to employees and customers.
• Develop creative concepts and collaborate with other marketing personnel to develop multi-channel marketing campaigns and give creative input for those campaigns.
• Keep current on and learn how to apply new marketing and promotion techniques and channels.
• Initiate new product ideas, programs and/or assignments without prompting and effectively communicating proposed strategy and implementation.
• Monitor all assigned production and follows through all phases of production to meet established deadlines.

Jan 2013 – Sep 2014 · 1 yr 8 mos · Midlothian, TX

• As a Marketing Coordinator at Ennis National Marketing, my responsibilities include:
• Developing, maintaining and managing client relations throughout projects with team
• Copywriting for marketing materials, press releases and white papers
• Tracking and reporting campaign results
• Brand management over all internal companies, product lines, and specific products
• Detailed research and case studies
• Implementing strategic solutions for daily projects
• Maintaining company identity through corporate rebranding
• Website development, SEO, daily maintenance and updates to all sites
• Email marketing campaign development and tracking
• Social media management (Facebook, Linkedin, Twitter)
• Development and execution of presentations and campaign proposals
• Conceptualize sales kits, catalogs and brochures and execute through production
• Overseeing copyright and trademark compliance's
• Compiling annual report data and information into booklet for mailing and shareholder meetings
• While working for Ennis I have helped completely re-brand the corporate identity through a new website, internal and external marketing materials and advertisements.

Jan 2012 – Nov 2012 · 10 mos · Dallas, TX

• My overall job description with TagTeam creative consisted of providing assistance to the marketing team. I helped implement ideas along with making suggestions to help achieve the maximum outcome of the current goal. I worked closely with the market research team to develop strategic advertising plans. I assisted in website creation and SEO/SEM of online sites. While also managing those online marketing campaigns and social media sites. I had the opportunity to participate and present with the agency in client meetings and product launches. I also managed much of the client relations, and internal staff.

Dec 2010 – Jan 2012 · 1 yr 1 mo

• I have completed an internship with Wireless Zone where I did a number of things related to the communications field. I helped create and manage social networks; I attended and promoted our business at various chamber meetings and events. I worked within the community to bring a good name to the business and what we had to offer. Within the time of my internship I also worked on my basic written skills by re-writing the employee handbook and creating marketing campagins/flyers.

May 2006 – Aug 2010 · 4 yrs 3 mos · Brooklyn Park, MN

• I worked with this company to help create and promote sales. I designed events and campaigns to help gain a broader range of clients. I used my creativity to help diversify the company into more demographics. I also helped with overall branding for the company to help create the most desired name.