May 2020 – Present · 6 yrs 1 mo · Mumbai, Maharashtra, India · Remote

• Building the HUL (Unilever India) employer brand, creating social media assets to attract talent from relevant audiences, engaging candidate pipelines through effective employee value propositions across all relevant social media and digital platforms

May 2020 – Apr 2021 · 11 mos

• Undertaking a need gap analysis in the current offerings to develop and disseminate virtual educational programmes related to public policy, good governance, sustainability and social relevance to build a more proactive and informed citizenry. Managing end to end programme operations, communications and social media management while building a community of engaged public policy professionals to co-create future impact.
• 🌐 https://rmponweb.org

Aug 2019 – Jan 2020 · 5 mos · New Delhi, Delhi, India

• Conducted a gap analysis on the data collected by different cities under the project 'ClimateSMART Cities Assessment Framework' in order to improve effectiveness of the data collection process
• Streamlined data resources available for applicable indicators and created a toolkit for urban data collection to be provided as a template to the CEOs of SMART Cities
• Analysed specificity and selectivity of existing indicators under the assessment framework to propose alternatives which could be easily customised and adapted by different cities as per requirements

Jul 2019 – Jan 2020 · 6 mos · India

• Learned and ideated across a variety of subjects in the domains of public policy and good governance at Vision India Foundation. Won the Chanakya award for my performance during the programme.

Jan 2018 – Present · 8 yrs 5 mos · Mumbai Metropolitan Region

• Translating brands into the digital world, Channel and Content Strategy, Social Media and Online Presence Management, Creating Inclusive and Accessible Social Media Assets, Personal Brand Management, Employer Branding, Corporate Brand Management, Customer Acquisition and Engagement Strategy, Niche Influencer Campaigns and Collaborations

Jun 2017 – Dec 2017 · 6 mos · Gurgaon, Haryana, India

• Client management, Account acquisition, New Product Launches, Trade Marketing, Joint Business Planning, Sustainability Initiatives, Luxury Marketing

Jul 2013 – May 2017 · 3 yrs 10 mos · Nigeria

• Kick started an e-commerce fashion accessories business in Nigeria, offering customized services and focusing on intimate shopper experiences. The business had a following of over 2 million fashion enthusiasts on social media and repeat traffic and conversions.
• Acquired by a Nigerian retailer in the third year of operations.

Apr 2012 – Jul 2013 · 1 yr 3 mos · Mumbai Metropolitan Region

• Customer Management, Market Development Strategy, Developing Team Skills, Operational Efficiency, Joint Business Planning, Marketing Plan and Communications, P&L Management, eComm, New Product Launches- Given HERO award for TRESemmé & Pepsodent Expert Protection product launch across National MT Key Accounts

Jul 2010 – Jul 2011 · 1 yr · Mumbai Metropolitan Region

• Trade Marketing, Developing Marketing Strategy and Communications, Rani Float Brand Management, New Product Launches

Apr 2009 – Jul 2010 · 1 yr 3 mos · Greater Hyderabad Area

• Trade Marketing Management, Drive In-Market Excellence and Business Expansion, Driving Productivity and Process Excellence, Customer Management, Responsible for Pilot Launch of Minute Maid Nimboo Fresh

May 2008 – Jul 2008 · 2 mos · Gurgaon, India

• Interned under National Channel Manager and formulated a Go-to-Market strategy for the ‘At Works’ (Corporate) Channel
• The model has been replicated, ensuring a strong foothold for Coke in the Corporate Channel
• Got a Pre-Placement Offer from the company on completion of the project