Apr 2023 – Present · 3 yrs 2 mos

• Core Responsibilities:
• >>Led end-to-end design lifecycle for immersive and data-driven platforms—from research, journey mapping, and wireframing to high-fidelity prototyping and stakeholder alignment.
• >> Championed spatial experience design (AR/VR/MR) to optimize field service operations, technical training, and digital twin interactions within industrial and enterprise use cases.
• >> Collaborated closely with cross-functional teams in agile, product-led environments, driving convergence between user insights, business OKRs, and technical constraints.
• >> Spearheaded design strategy and experience architecture across multi-modal touchpoints, focusing on usability, performance, and scalability.
• >> Embedded design operations and governance practices, including design systems, heuristics-based audits, and stakeholder review rituals to ensure consistency and efficiency.
• Impact Highlights:
• >>Positioned design as a strategic function by aligning UX outcomes with KPIs such as task success rates, adoption metrics, and NPS improvement.
• >> Accelerated time-to-value through rapid prototyping, user validation loops, and lean experimentation frameworks.
• >> Played a key role in cross-vertical innovation programs, contributing to pre-sales, RFPs, and internal IP development in areas like immersive CX, connected workflows, and spatial UI frameworks.

Jun 2021 – Apr 2023 · 1 yr 10 mos

• » Team Core Values and Service Offerings
• Facilitated development of service offerings by mapping team competencies to high-value business opportunities, ensuring scalability, repeatability, and sustainability.
• » GTM Strategy
• Developed and executed a Go-To-Market strategy that identified target customers and established unique value propositions to tailor marketing and sales efforts.
• Created sales enablement tools and pricing/packaging strategies to support effective sales.
• » Pre-Sales & Business Development
• Successfully supported sales teams as a pre-sales representative, generating major leads through webinars, seminars, and XR solutions demos.
• Built strong relationships with clients, championing technological advancements and proposing design concepts to meet their requirements.
• » Idea Incubation & Team Competency Building Programs Initiated and executed a record highest number of POCs to demonstrate team competency and highlight the value addition to prospective businesses.
• » Project Lead
• Led successful design projects for various industries, including industrial and manufacturing, medical and pharma, training, retail, and automotive.
• Followed the design process from project initiation to completion to deliver optimal results.