Sep 2016 – Dec 2019 · 3 yrs 3 mos · Bengaluru Area, India

• Building and Managing Pay per Click campaigns effectively for the major clients for medium and low budget clients.
• Acquire and develop marketing landscape research and Study competitors’ positions and offerings.
• Account restructure
• Keyword research - Building profitable keywords using Bing Ads Intelligence & other internal tools
• Supporting the customers to scale up their campaigns.
• Entrusted with the responsibility to analyze the reports of search engines and add observations in the report for all the clients.
• Providing insights, suggestions to the clients by Competitor Analysis, Trend Analysis.
• Make Tactical and Strategic Recommendations based on performance data.
• Maintain CPA and Ensure ROI + Targeted Traffic is on the positive scale.

May 2011 – Sep 2016 · 5 yrs 4 mos · Bangalore

• Roles & Responsibilities:
• Building and Managing Pay per Click campaigns effectively for the major clients of the organization for medium and low budget clients.
• Acquire and develop marketing landscape research and Study competitors’ positions and offerings.
• Worked on a complete account restructure for a high budget client.
• Keyword research - Building profitable keywords using Google Keyword tool.
• Ad grouping the keywords tightly into correct category.
• Providing the product level Destination URL for the keywords.
• Entrusted with the responsibility to analyze the reports of search engines and add observations in the report for all the clients.
• Providing insights, suggestions to the clients by Competitor Analysis, Trend Analysis.
• Make Tactical and Strategic Recommendations based on performance data.
• Maintain CPA and Ensure ROI + Targeted Traffic is on the positive scale.
• People Management:
• 1. Coordinating with team members in order to effectively manage the day-to-day activities.
• 2. Providing training and support for new joiners on Reporting, Templates & interface which we use.

Jul 2008 – Aug 2010 · 2 yrs 1 mo · Mysuru Area, India

• Roles & Responsibilities:
• Generating reports to show the performance of Comparison shopping engines like Shopping.com, Shopzilla, PriceGrabber, Become, Nextag and Pronto.
• Had a chance to work on changing the bids on shopping engines at a product level to get our client on first position on shopping engines and also worked on Comparison shopping engine Optimization.
• Generating SEO Dashboards using different Search Engines like Google, Yahoo, MSN and different tools like Google webmaster tools, Bing webmaster tools, Alexa, Compete, Quantcast, etc.
• Generating various reports like AdMax report (Bid sheets), Snapshot reports, Competitive analysis reports etc. using an internal tool. Used analytics tools like Google Analytics, Omniture and AdMax (internal tool of TSA) and come up with the best forecasting methods.
• Carried out Competitor Analysis, Trend Analysis and handled Day to day client interaction and sent Weekly and Monthly performance reports to the clients.
• Created customized weekly and monthly report templates for the major clients as per the requirements.
• Worked on Search Query reports, Placement reports, Ad Reports, Campaign Analysis reports, Competitive analysis reports and sending them to client which helps them in working on optimization using the data from the above reports.
• Establishing healthy business relations with clients & external associates for securing repeat business & long term customer loyalty and working towards solving their queries and complaints efficiently.