Mar 2014 – Jan 2015 · 10 mos

Jan 2013 – Mar 2014 · 1 yr 2 mos

• 2 months business visit to UK (Ohal Limited):
•  To understand the Ohal Limited work process.
•  Organized Meritus knowledge sharing sessions.
• Using Bayesian and VAR Analysis created an Integrated Marketing ROI (IMR) Framework which gives the short and long term effect of Media.

Jan 2011 – Dec 2012 · 1 yr 11 mos

• Work along with a team of 5-6 members, lead and mentor them for different projects.
• Advise and explore: New techniques which can be used at organization level.
• Worked on Category Forecasting and Market Mix Modeling (MMM) of various FMCG clients across different countries like US, UK, China, Australia, India etc..
• Explored and used Bayesian Analysis for the first time at organization level.

Aug 2009 – Dec 2010 · 1 yr 4 mos

• Key responsibilities:
• Data harmonization, Building Regression and Pooled models using SAS for major Pharmaceuticals, Beverages and FMCG companies.
• Sales forecasting using ARIMA in SAS for a major Beverages Company.