Aug 2024 – Feb 2025 · 6 mos · Surat, Gujarat, India · On-site

• As the Chief Marketing Officer at Ascon Realty, I spearhead innovative marketing strategies that drive growth and enhance brand presence in the competitive real estate sector.
• Reporting directly to the Chairman and Board of Directors, I have successfully implemented a comprehensive marketing framework that aligns with our corporate vision.
• Key Achievements:
• Website Revamp: Led a complete overhaul of our corporate website, enhancing user experience and optimizing for SEO, resulting in a 30% increase in organic traffic within the first quarter.
• Social Media Strategy: Developed and executed a targeted social media strategy that will increased our follower base by over 50% in the next six months, specifically focusing on the luxury real estate segment.
• Event Management: Organized high-profile events that strengthened client relationships and elevated brand awareness, successfully attracting a diverse range of potential buyers and investors.
• Digital Marketing Campaigns: Designed and launched integrated digital marketing campaigns, utilizing PPC, content marketing, and email marketing, leading to a significant increase in lead generation and conversion rates.
• Core Skills:
• Digital Marketing Strategy: Expertise in creating and implementing data-driven digital marketing campaigns tailored for the luxury real estate market.
• Brand Development: Proven track record in building and maintaining a strong brand presence that resonates with target audiences.
• Event Management: Skilled in planning and executing high-impact events that showcase properties and foster client engagement.
• Social Media Management: Proficient in developing social media strategies that drive engagement, brand loyalty, and community building.
• Analytics and Reporting: Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement. With a passion for luxury real estate and a commitment to excellence.

Oct 2015 – Aug 2024 · 8 yrs 10 mos · Ahmedabad Area, India

• Formulate & own the digital strategy & roadmap for Ganesh Housing Corporation Limited .
• Driving brand awareness & sales by devising & implementing targeted marketing campaigns across existing & new markets.
• A) Customer Acquisition: - Owned & implemented new-age digital transformation & strategy roadmap for key markets; delivered brand growth including 55% increase in site traffic & 62% increase in leads.
• Devised & implemented global customer acquisition strategies using a full mix of paid, owned & earned channels including Social, PPC, SEO, Display, Content, Email & SMS.
• Aggressively leveraged high reach paid-social channels along with pull and surround channels to generate high quality potential leads thus delivering a 3X increase in revenue
• B) Conversion Rate Optimization:
• Built a culture of continuous optimization of campaigns & landing pages which resulted in 37% increase in conversion & an 18% drop in CPL.
• Leveraged best-in-class tools to identify and reduce visitor drop-off & lead form abandonment.
• Identified, mapped and optimized the customer journey from the first point of contact till sales closure by working closely with internal (tele-sales & sales) & external (agencies, publishers & platforms).
• C) Leveraging Technology:
• Implemented dynamic re-marketing campaigns to ensure the prospect moves down the conversion funnel while reducing CPL.
• Implemented virtual phone number tracking, push notifications & tag management best practices.
• Led design, development & launch of the new website, delivering exceptional customer experience layered with CRO best practices.
• Spearheaded DaeBuild and Farvision implementation for sourcing & servicing funnels.
• D) Data Analytics & Insights:
• Identified & unified fragmented data & reports into a unified dashboard to identify trends, gain insights & measure success. - Implemented channel attribution and modelling tools to arrive at the most optimum media & channel mix for each geography.

Apr 2013 – Sep 2015 · 2 yrs 5 mos · India

• Key responsibility Ideation & creation of concepts which appeals to the broader base of clients with a healthy blend of Ideation & Implementation of strategies for brand resonance. Conceptualization of Digital Campaign ,Celebrity Endorsements and Talent Management– trade & consumer that communicate the campaign idea , Business Development towards coverage of market and developing sustainable base for Activity P&L management to ensure set parameters on properties are met with, keeping defined budget & profitability in place. from time-to-time. Liaison with creative agency from creative brief to campaign execution with no room for compromise in effectiveness & efficiency of all campaigns and promotions. Conduct market research to determine market requirements for existing and future products analysis of customer research. Current market conditions and competitor information. Cross functional co-ordination with Digital /Print Editorial, Operations and Finance

Aug 2009 – Sep 2013 · 4 yrs 1 mo · Mumbai,Kolkata,Delhi, Chennai · On-site

• Key responsibility ,taking care of corporate account with total solution on marketing ATL & BTL Activity & planning . New Business Acquisition. Client Retention and delight. Strategic Planning, Insights and Innovations. Brand Sync and Planning Digital , on ground, Out of Home Solutions That work. Handling overall P&L operations &t Responsible for sales, acquisitions, collections Training a team of professionals educating clients and agencies on the digital event & ooh platform and convincing them Successfully launch campaign for Star Plus , Star Jalsha ,Nokia , Sprite , Coke , Jockey ,NIIT , Emami , ITC , Lays , Radio one, Airtel , Vodafone , HCL .

Apr 2007 – Aug 2009 · 2 yrs 4 mos · Mumbai,Kolkata,Delhi, Chennai,lucknow

• Key responsibility ,taking care of Corporate account with total solution on marketing ATL & BTL Activity & in shop Banding Responsibility taking care of corporate account with total solution on marketing ATL & BTL Activity 360 degrees for Nokia ,NIIT,ITC ,Emami Coke ,sprite .
• Marketing Campaigns Developed:
• Nokia Sprite Para Cricket Conceptualized and Executed Nokia Sprite Para cricket tournament.

Nov 1998 – Mar 2007 · 8 yrs 4 mos · Kolkata, West Bengal, India · On-site

• Worked as a Head of Marketing and Public Relations - Modi Telstra , India's first mobile phone operator then it became Spice ,then Airtel and various products were handled with various different verticals