Manoj Mathan — CEO

Data Connoisseur. Advertising, Technology, Movies, Music, and Culture Lover. I have over 2 decades of experience in Business and Operations Management, Sales, Marketing, People Management, Content Strategy, Creation, and Management, especially in 4 Regional languages (Tamil, Telugu, Kannada, and Malayalam). I currently handle the Business Operations of Radio Mango, a Kerala centic radio network that is part of the Malayala Manorama group. With over 18 years spent in Media, I have handled various roles that spans(ed) * Being the CEO of a Radio Business (Radio Mango) * Setting up International operations for Radio Mirchi from scratch, across multiple geographies. * Revenue Generation & Business Development (Pan India) from large Corporate clients and small-time retailers, across Metros to Tier 3 towns * Brand Building & Marketing (ATL, BTL, and Digital) * Programming / Content Creation & Management across Radio, Social Media, Digital platforms, and on-ground activities * P & L management, for 21+ Radio Stations across South India * Team Building and Innovation Management, which includes managing a large team of 285 people. * Project Management Over the years, I have done various roles that necessitated deep involvement to sustain/turn around fledgling teams and businesses to high growth business models along with setting up businesses from scratch, both made possible by combining extensive Strategic Analysis, Planning, and Execution.

Stackforce AI infers this person is a seasoned executive in the media and advertising industry with a strong focus on operations and business development.

Location: Kochi, Kerala, India

Experience: 22 yrs 9 mos

Career Highlights

Over 20 years of experience in media and operations.
Led Radio Mango as CEO, driving business growth.
Expert in brand building and marketing across multiple regions.

Work Experience

Radio Mango

Chief Executive Officer (2 yrs 8 mos)

Mirchi

EVP & Head Of International Business (3 yrs 4 mos)

Sr.VP & Regional Director (South) (5 yrs 5 mos)

VP & Business Head, TN (2 yrs 10 mos)

AVP (Sales) (1 yr 9 mos)

Group Head, Corporate Sales (2 yrs)

Hero MotoCorp

Area Sales Manager, Bangalore (11 mos)

Area Sales Manager – Rest of Karnataka (11 mos)

Strategic Management Group (1 yr 9 mos)

Harrisons Malayalam Ltd

Assistant Manager (1 yr 3 mos)

Education

MBA at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Executive Development Programme at XLRI Jamshedpur

B.Sc (Ag) at Tamil Nadu Agricultural University

HSS at St.Joseph's Boy's Higher Secondary School, Coonoor

at Breeks School, Ooty

at Laidlaw Memorial School, Ketti

at St.Hildas School, Ooty

Manoj Mathan

CEO

Kochi, Kerala, India22 yrs 9 mos experience

Highly Stable

Key Highlights

Over 20 years of experience in media and operations.
Led Radio Mango as CEO, driving business growth.
Expert in brand building and marketing across multiple regions.

Stackforce AI infers this person is a seasoned executive in the media and advertising industry with a strong focus on operations and business development.

Contact

Skills

Other Skills

Team ManagementMarket ResearchBusiness DevelopmentMarketingBusiness PlanningCRMMarketing StrategyOrganizational DevelopmentKey Account ManagementBrand ManagementBusiness StrategyManagementMarketing ManagementSalesLeadership

About

Experience

22 yrs 9 mos

Total Experience

6 yrs 8 mos

Average Tenure

2 yrs 8 mos

Current Experience

Radio mango

Chief Executive Officer

Sep 2023 – Present · 2 yrs 8 mos · Kochi, Kerala, India

Mirchi

5 roles

EVP & Head Of International Business

Apr 2020 – Aug 2023 · 3 yrs 4 mos

Sr.VP & Regional Director (South)

Promoted

Nov 2014 – Apr 2020 · 5 yrs 5 mos

Business Head of 4 Clusters, which is essentially the entire South India with 21 Radio Stations. Overall Operational responsibility of P&L, Revenue Generation, Programming and Content Management, Brand Building / Marketing, New Launches and People Management (HR).

VP & Business Head, TN

Promoted

Dec 2011 – Oct 2014 · 2 yrs 10 mos

Business Head of Tamilandu with 3 Radio Stations. Overall Operational responsibility of P&L, Revenue Generation, Programming and Content, Brand Building / Marketing and HR

AVP (Sales)

Promoted

Mar 2010 – Dec 2011 · 1 yr 9 mos

Driving top line business by new client acquisition & retention of existing clientele with focus on increasing market share and revenue.
To create / maintain excellent relationships with clients and with the specified persons and be able to tailor pitch the product according to their specifications.
To generate regular feedback on market conditions, competition and other factors influencing sales.
Ensure timely collection of all revenue from clients.
People Management – Strong experience in handling large teams and keeping them motivated towards higher performance levels - Training & enhancing productivity of the team.

Group Head, Corporate Sales

Apr 2008 – Apr 2010 · 2 yrs

Led a 3 member team that contributed to 30% of Station Revenue - National selling of 32 markets
Conceptualization, Business Development, Client and Agency Servicing, Collections Control

Hero motocorp

3 roles

Area Sales Manager, Bangalore

Apr 2007 – Mar 2008 · 11 mos

Responsible for Sales and Spare Parts (Rs.300 crores turnover) and executing the complete Marketing Strategy for the market - Channel Sales right from 'Ground Zero' at showrooms right upto planning.
Complete responsibility for achieving Sales Targets - Planning/Achievement, and Market share.
Planning and executing Sales Promotional Activities, Finance schemes.
Experience in creating and implementing mass media campaign across various media vehicles for building Brand Equity/Enhancement
Network Expansion and Management. (6 dealers and 35 Sub Dealer Points)

Area Sales Manager – Rest of Karnataka

Promoted

Apr 2006 – Mar 2007 · 11 mos

• Responsible for Sales and Spare Parts and executing the complete Marketing Strategy for the markets of Shimoga, Sagar, Hassan and Chikmagalur.

Strategic Management Group

Jun 2004 – Mar 2006 · 1 yr 9 mos

Market Research / Market Intelligence.
Conducting / Coordinating Primary Market Research.
Business Planning and Development.
Market Information System (MIS) management.
Utilization of past/current data/information for analysis and providing qualitative inputs on a monthly / ad hoc to Zonal Head/State Area Managers.
Customer Relationship Management (CRM) - Coordinating the CRM programme Hero Honda Passport activities for the South Zone (AP/Karnataka/TN/Kerala).
Initiated Local level marketing tie-ups and helped in planning/coordinating events for Loyalty Programme members.