Mar 2025 – Sep 2025 · 6 mos · Delhi, India · On-site

• Drove integrated PR strategies for hospitality, F&B, and fashion clients, elevating brand visibility and reputation through strong media, KOL, and HNI networks
• Curated large-scale events and influencer-led activations, delivering high-impact brand experiences for launches, seasonal campaigns, and consumer engagement moments
• Crafted and executed tailored communication plans press releases, pitches, thought leadership content while supporting business development with strategic plans for new brands

Jul 2024 – Sep 2024 · 2 mos · Paris, Île-de-France, France · On-site

• Managed Stakeholder Ticketing program - Allianz for the Paris 2024 Olympic & Paralympic Games, overseeing allocation, secure digital distribution (via Eventim and CTS), and proactive guest support for 6,000+ tickets
• Collaborated daily with communication, database, transportation, and guest services teams, providing real-time updates on ticket status and ensuring seamless coordination across departments
• Leveraged strong organizational and communication skills to deliver accurate, data-driven insights while ensuring a flawless guest experience in a fast-paced, high-stakes environment

Feb 2024 – Apr 2024 · 2 mos · Paris, Île-de-France, France · Hybrid

• Spearheaded the design and execution of bilateral business strategies for French companies entering the Indian market and Indian businesses expanding into France
• Orchestrated the meticulous planning and execution of significant events, including CCIFI’s prestigious 40th-anniversary celebration and the 2nd cohort of the French Indian Young Talents Program. Led the coordination of webinars with Reliance Brands Limited, which features top luxury brands, driving engagement with key stakeholders from both countries
• Directed CCIFI’s global communication strategies, enhancing the organization’s online presence through website management and dynamic social media outreach. Developed comprehensive PR kits, press releases, and media pitches that increased CCIFI's media coverage by 30%. Created digital and print promotional materials, ensuring all events had a strong media presence and effective stakeholder communication
• Conducted detailed market analysis on Indian and French business environments, producing intelligence reports and dashboards that informed CCIFI’s strategic decisions. Established key performance indicators to measure the success of initiatives and managed online document dissemination systems for enhanced collaboration

Sep 2023 – Dec 2023 · 3 mos · Paris, Île-de-France, France · Hybrid

• Spearheaded the seamless orchestration and management of 5+ exclusive events with global teams across different time zones, ensuring flawless execution from inception to technical support, culminating in exceptional and high-profile events
• Developed and curated digital creative event materials such as meticulously crafted documents, captivating flyers, impactful presentations, and refined newsletters, amplifying the professionalism and allure of events
• Played a pivotal role in event promotion and organizational excellence, fostering strategic alliances with organizations like PwC, Capgemini, Indian and French Embassies, Total Energies etc to facilitate President and CCIFI office operations seamlessly

Jul 2023 – Aug 2023 · 1 mo · Paris, Île-de-France, France · On-site

• Spearheaded the pioneering development and implementation of cutting-edge digital training tools for 500+ global retail employees at the revered Christian Dior Perfume House, ensuring impeccable functionality and seamless content dissemination
• Provided comprehensive support to the central team, adeptly training new members on the MyDior platform and back-office intricacies, while contributing substantially to content creation and delivery of impactful digital training
• Collaborated synergistically with the digital team, integrating novel tools into training courses, meticulously managing feature integrations, and overseeing requests for enhanced functionalities
• Made impactful contributions to the editorial calendar through adept news content creation and integration, instrumental in orchestrating a successful week-long content filming for the MyDior application

Jan 2023 – Mar 2024 · 1 yr 2 mos

• Supported a new generation of women worldwide, the UNESCO & Women@Dior: Women Leadership & Sustainability program was dedicated to gender equality and women's leadership for a responsible future
• Combining rigor and excellence, this year-long, multi-level, ethics-focused program was based on five core values: autonomy, care and self-awareness, inclusion, creativity, and sustainability. These five themes were taught through personal mentoring by a Dior talent, exclusive courses led by the world's most prestigious experts in their fields, inspiring interviews with leaders, friends of Maison Dior, the LVMH Group, and UNESCO, as well as the creation of a project supporting the empowerment of young girls: the Dream for Change project
• The core values of the mentorship were:
• ◆ Autonomy ◆ Care and self-awareness ◆ Inclusion ◆ Creativity ◆ Sustainability

Mar 2022 – Mar 2023 · 1 yr

• The UNESCO & Women@Dior: Women Leadership & Sustainability program brought together over 200 talented young women from more than 58 countries around the world, uniting their efforts to empower themselves and create a more sustainable world and future for all.
• The program offered mentees a one-year mentorship with a Dior talent, access to more than 25 exclusive courses on diverse topics such as self-awareness, autonomy, inclusion, creativity, and sustainability; invitations to inspiring interviews with women leaders, friends of the Maison, the LVMH Group, and UNESCO; the opportunity to apply their learning through the 'Dream for Change' project, and participation in a dedicated global conference.

Aug 2021 – Nov 2021 · 3 mos · India

• Assisted the team with on-campus recruitment, candidate interviews and reference checks
• Responsible for end-to-end recruitment documentation, maintaining and updating recruitment tracking tools
• Sourced CVs for different roles, scheduling interviews and ensuring a good experience for candidates
• Blind selection recruitment to promote diversity in the workplace

Jan 2021 – Mar 2021 · 2 mos · India

• Led and supervised a team of 15 Growth Associates, ensuring the quality and timely delivery of growth analysis reports
• Collated comprehensive data points from over 200 social media engagement reports, highlighting key marketing areas to focus on
• Arbitrated final growth and strategy decisions related to operations and marketing functions with the CEO
• Was awarded "Intern of the Week" for 3 consecutive weeks by Metvy's CEO for excellence in ideas and execution

May 2020 – Aug 2020 · 3 mos · India

• Designed compelling graphics for 7 online marketing platforms on a daily basis, increasing engagement by 20%
• Worked closely with the CEO to implement over 10 brand development strategies, including identifying target customers, developing content marketing strategies and app development strategies to improve market positioning and brand recognition
• Awarded Best Social Media Marketer for launching an excellent social media communications campaign

Feb 2020 – May 2020 · 3 mos

• Created engaging and visually appealing content for the lifestyle, fashion and wellness niches on various social media platforms
• Developed content strategies aligned with brand objectives, ensuring a consistent brand voice and message
• Conducted market research to identify trends and insights to inform content creation and optimisation efforts
• Analysed performance metrics and user feedback to iterate and improve content strategies, resulting in a 10% increase in engagement and follower growth over a 3-month period
• Received gold ranking LOR from amongst 500 trainees

Jan 2020 – Feb 2020 · 1 mo · Delhi, Delhi, India

• Launching day-to-day operations by strategically cultivating and nurturing business-to-business partnerships. These alliances have been key to strengthening our mission and consolidating collaborative efforts to improve road safety initiatives
• Direct engagement with over 500 educational institutions across India, by issuing invitations for the 31st National Road Safety Event. This extensive awareness campaign significantly increased participation and brought national attention
• Deployment of a series of meticulously designed marketing campaigns and clever networking strategies to spread the mission and ethos of our campaign. These initiatives not only amplified the brand's visibility, but also positioned our efforts as a beacon for the defence of road safety

Oct 2019 – Apr 2020 · 6 mos · Delhi

• Coordinated and facilitated client and sponsor events in collaboration with the Havelock Entertainment Sales Manager
• Supported the conceptual development and implementation of integrated marketing projects, work closely with marketing departments, external partners and agencies
• Orchestrated and managed brand events, overseeing logistics, vendor coordination and flawless execution, resulting in positive feedback from stakeholders and attendees
• Contributed with a key role in the organisation and execution of the True Unisex beauty pageant, a pioneering event in India an innovative event that embraces all three genders with innovative inclusivity