Aug 2024 – Oct 2025 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Transforming the Cars24 marketplace by enabling direct customer-to-customer interactions, where individuals can effortlessly sell their cars to nearby buyers. This innovative approach is designed to disrupt the traditional car selling experience by offering a more personalised, efficient, and accessible platform. Through Cars24, sellers gain access to a network of verified buyers, ensuring both parties can engage in secure transactions with complete confidence. Our goal is to provide a seamless, transparent, and user-friendly experience that enhances trust, convenience, and satisfaction for everyone involved, while reshaping how cars are bought and sold in the marketplace.
• We are already CM2 positive at 50L/ month within certain cities.

May 2023 – Jul 2024 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Dedicated communications solutions for business to enrich there customer life cycles via a powered set up from Airtel to allow the customer to explore the power of communications.

Feb 2022 – Apr 2023 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Repeat Users Conversions:- Streaming repeat users conversion ratio, to enhance the Avg. order value, Life time value and conversion ratio for the customers.
• Next Day Delivery:- Providing multiple delivery options to the customer in order to provide the customer with delivery options to enhance CR ~5% increase in daily orders. Impacting AOV of customer via charging them for certain delivery options.
• Referral :- Incentivizing users on basis of the numbers of users joining via there referral code viz providing them with cashback over every successful order done by there friend.
• Thank You Page Incentivization:- Motivating the user to repeat buy in order to increase the repeat conversion ratio for 30 days repeat, impacting in ~20% increase in 30 day repeat CR.
• Post Purchase:- Streaming the integrations between partners to increase the productivity for warehouse operations and customer support teams.
• PII Integrations:- Securing the customer information data points to be shared within the different partners in order to stop data leakage within the system.
• Chat Bot Integrations:- Pre and Post Sales chat bot integration to decrease the number of queries over customer support regarding various sub-queries. Resulting in ~55% drop in OTC queries.

Apr 2021 – Jan 2022 · 9 mos

• Distrupting the SME insurance vertical in India (Group Health Insurance, Marine Insurance etc.) by building seamlessly integrated products to achieve an amazing customer life cycle.
• Targeted SEO and Marketing channels activities to increase conversion rates.
• Streamlining the sales, service and claims operations for the customers and the internal stakeholders.
• Defining the product life cycle, Scope, prioritization of tasks for the tech team across channels (insurer side and Internal Tech team)
• Building the analytical framework for the SME vertical to streamline problem statements and increase productivity.
• Defining the tech stack architecture along with the tech team to streamline the data storage, reports visualization.
• Build the SME business along with the stakeholders to thrive at Policybazaar. Currently, we are the most grown BU as compared to last year (FY21 vs FY22).

May 2019 – Mar 2021 · 1 yr 10 mos

• Customer Journey Streamlining:-
• Build step wise customer journey for SME and Home Insurance developing online sales platform for various product, which in turn resulted in growth of online sales by 6x.
• Feasibility for customer to choose and buy according to his needs
• Managed cross-functional teams to commercialese new products and drive improvements.
• Worked in product pod environment consisting of product developers, design teams, software personnel and quality assurance testers.
• API Integration With Insurer
• Streamlined process of online API integration for various products and closed down usage of POS portal shared by them, resulting in 80% of sales from API integration Initiated discussion around products for API integration and created lifecycle and requirement gathering for insurer.

Dec 2018 – May 2019 · 5 mos · Gurgaon, Haryana, India

• Integrated Website and Aakash Itutor:
• Working on end to end journey for collating multiple e-commerce platforms on a single website, overall lifecycle of product handled along viz creating flows to rolling out to customers
• Managing Aakash Itutor product across all platform, from creating BRD's to create user stories, revamping the user application and prioritizing the roadmap with the vendors.

Sep 2016 – Jun 2018 · 1 yr 9 mos

• Mobile Application:-
• One App Framework is a single point architecture through which we can create all the apps with an efficiency of 4x. Downloads:- With experiments on the download banner in the playstore which resulted in the increase of 15-20 downloads per day.
• PWA (Progressive Web Apps):-
• Migrating the complete Cardekho Web/ Wap to PWA architecture keeping the whole experience as responsive fast and engaging UX thus improving the key metrics like load time, average session duration, pages per session and development time
• Attribution:-
• Implemented various concepts to increase to total attributed OEM cars in a month which contributed toward a good part of company's revenue from to 2.5x

Apr 2014 – Sep 2016 · 2 yrs 5 mos