Jan 2024 – Nov 2024 · 10 mos · Mumbai, Maharashtra, India · Remote

• Content Creation: Develop engaging and shareable content, including memes, videos, and graphics, aligned with the themes of MBA colleges, exams, and business school culture.
• Audience Engagement: Interact with the Indian audience by responding to comments, messages, and posts across various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and YouTube. Build brand loyalty through meaningful interactions.
• Trend Monitoring: Stay updated with the latest trends in social media and MBA-related content. Identify opportunities to engage with new trends and create content that resonates with the target audience.
• Campaign Execution: Plan and execute social media campaigns, contests, and promotions aimed at increasing engagement, user interaction, and brand awareness. Ensure alignment with company objectives and values.
• Analytical Insights: Monitor social media analytics to track performance metrics, derive actionable insights, and provide recommendations for optimizing content strategies, user engagement, and reach.
• Collaboration and Coordination: Liaise with the content team, marketing department, and other stakeholders to align social media efforts with broader marketing strategies and goals.
• Brand Promotion: Develop and execute promotional strategies for Alt Uni, focusing on the "Skip the Average Job" concept, catering to the aspirations of individuals seeking non-conventional career paths.
• B2B Engagement: Curate and disseminate promotional content specific to business schools, fostering engagement with B2B stakeholders interested in partnering with or leveraging InsideIIM's platform.

Sep 2023 – Nov 2023 · 2 mos · Bengaluru, Karnataka, India · On-site

• Collaborate with the marketing team to create compelling and visually appealing content for various social media platforms, including Facebook, Instagram, YouTube, and LinkedIn
• Assisted in the execution of social media campaign copies resulting in a 25% higher lead count
• Monitor social media analytics and provide insights and recommendations for optimizing content and engagement strategies
• Stay up-to-date with current social media trends and identify opportunities for Freo to engage with new and emerging trends
• Engage with our social media community by responding to comments, and messages, and interacting with followers to build brand loyalty •Conduct research on competitor social media strategies and identify areas for improvement

Jun 2022 – Aug 2023 · 1 yr 2 mos · Lucknow, Uttar Pradesh, India

• Samyak Natya Sansthan, an NGO dedicated to uplifting underprivileged communities in India. Conducted webinars and theater classes aimed at enhancing interpersonal and communication skills, while fostering awareness about the importance of education.
• Completely took care of Scripting, Planning, Shooting, and Editing of the events and execution for promotions within my team
• Helped newspapers with the communication about our misson and got featured in more than 5 newspaper
• Analyzed performance metrics and feedback to continually refine content strategies and optimize engagement levels
• Managed a team of content creators and media professionals, providing guidance and support to ensure the timely delivery of content and
• adherence to brand guidelines

Feb 2022 – May 2022 · 3 mos · Lucknow, Uttar Pradesh, India

• Samyak Natya Sansthan, an NGO dedicated to uplifting underprivileged communities in India. Conducted webinars and theater classes aimed at enhancing interpersonal and communication skills, while fostering awareness about the importance of education.
• Oversaw daily operations, demonstrating adaptability and problem-solving skills to address a wide range of challenges effectively
• Coproduced closely with internal teams and external stakeholders to streamline processes and optimize resource utilization
• Orchestrated all aspects of event planning and execution, including stage setup, participant coordination, and logistical arrangements
• Leveraged interpersonal skills to build strong relationships with clients, investors, and community members, fostering trust and loyalty

Mar 2021 – Dec 2021 · 9 mos · Lucknow, Uttar Pradesh, India

• Worked as an operations executive and used to take inbound and outbound calls.

May 2020 – Jun 2020 · 1 mo · Lucknow, Uttar Pradesh, India