Jan 2024 – May 2025 · 1 yr 4 mos · Remote

• Led acquisition and conversion strategies across Amazon, Walmart, Macy’s, Belk, Nordstrom, Shein, and ShopApp, scaling Shapermint in Macy’s to $1M in retail sales and doubling profit in 8 months.
• Developed & executed the go-to-market strategy for new launches by aligning on product & promotional strategy, content creation, inventory control, forecasting, P&L & campaign setup
• Executed CRO with A/B testing on product page content, achieving a 3x increase in conversion rates during promotions, +33% growth in organic sales, and -15% in return rates.
• Optimized Criteo campaigns with promotion-driven tactics based on seasonality trends, doubling ROAS and reducing TACoS by 50%.
• Managed performance dashboards in Tableau, generating actionable insights for experimentation and product optimisation, aligned with OKRs and competitive benchmarks.

Jan 2023 – May 2025 · 2 yrs 4 mos · Madrid · Remote

• Coached and mentored +80 early-stage founders on digital marketing, personal branding, and social selling.
• Achieved up to 30% revenue growth in client startups through tailored strategies and hands-on mentoring.
• Implemented content optimization tactics for improved acquisition and offer validation for product-market fit.

Sep 2020 – Dec 2022 · 2 yrs 3 mos · Madrid, Community of Madrid, Spain

• Led the digital strategy and execution for +25 clients across branding and performance, including SEM, Social, SEO, content, CRO, marketplaces, analytics, design, tech and influencers.
• Developed ROAS-optimized media plans with promotional & creative recommendations resulting in +30% YoY revenue for key clients.
• Managed 5–10 specialists per project, ensuring cross-functional strategy, budget, timeline, planning and reporting alignment.
• Generated additional €500K and accounted for 20% of the agency’s revenue by identifying insights and upselling opportunities.
• Expanded business scope for Grupo Festina (top client) into sub-brands, new services, and international markets, increasing ROAS to 3.55 and cutting CoS by 11%.
• Accounts: Festina, Svenson, Aura Seguros, Morrison, Moventia, Maystar, Pangea, etc.

Feb 2020 – Apr 2020 · 2 mos · Madrid, Community of Madrid, Spain

• Conducted brand audit and developed full brand platform including values, positioning, and tone of voice.
• Designed and implemented digital strategy across content, channels, and messaging.
• Managed 2 strategic client accounts, ensuring on-time and high-quality deliverables.
• Analyzed over 100 sources for benchmarking, trends, and consumer behavior insights.
• Collaborated with internal design and copy teams to align messaging with brand positioning.
• Delivered strategic presentations to stakeholders, improving brand clarity and competitiveness.
• Accounts: Willis Towers Watson & Pladur

Sep 2018 – Oct 2019 · 1 yr 1 mo · Argentina

• Led +10 corporate branding and communication projects for top clients including BBVA, Coca-Cola, Natura, and Nestlé.
• Managed full project lifecycle, from brief to final delivery, increasing new business by $250K.
• Conducted qualitative and quantitative research to guide strategic decisions.
• Coordinated 4–6 people per project, including freelancers and creatives.
• Delivered tailored brand architecture, naming, visual identity, and digital strategy.
• Facilitated workshops and co-creation sessions with clients.
• Generated fresh creative territories aligned with consumer trends and insights.

Jan 2017 – Sep 2018 · 1 yr 8 mos · Buenos Aires, Argentina

• Created and implemented a 360° brand strategy with a $1.5M annual budget, generating 73% revenue growth.
• Launched +75 campaigns across social, email, and PR, boosting website traffic by 17%.
• Developed +15 new mobile ad formats and +50 audience segments tailored to verticals.
• Led SEO website redesign and creation of sales enablement materials (videos, whitepapers, specs).
• Co-managed CRM in Pipedrive with sales team, generating +50 qualified leads.
• Negotiated and executed strategic partnerships with Telefónica and regional event sponsorships, generating $100K.
• Won FOMLA and MMA awards for a Citroën mobile CRM campaign: +7,000 leads, 13.5% CVR, 90% video view rate, 16% CTR.

Jul 2016 – Dec 2016 · 5 mos · Buenos Aires, Argentina

• Managed end-to-end e-commerce operations, resulting in +100 active users and +2,000 products uploaded.
• Created and optimized Google and Facebook Ads campaigns, increasing ROI by 10%.
• Developed a multi-channel content strategy (social, blog, PR, influencers), gaining +8,000 Instagram followers in 3 months.
• Led CRM and retention strategies to increase user lifetime value.
• Built landing pages and automated onboarding flows to improve conversion.
• Monitored performance data and iterated on growth tactics weekly.

Aug 2014 – Jun 2016 · 1 yr 10 mos · Buenos Aires, Argentina

• Managed omnichannel communication for 25+ product launches with a $1M annual budget.
• Executed 360° campaigns across TV, print, digital, in-store, and events.
• Monitored KPIs including sales, forecast, and market share to inform promotional plans.
• Increased product rotation 3x by optimizing sell-in and sell-out strategies.
• Worked cross-functionally with sales, merchandising, demand planning and PR teams to align efforts.
• Built and maintained strong relationships with global brand managers.

Jan 2013 – Dec 2013 · 11 mos · Paris Area, France

• Tracked performance of product launches and built executive reports for C-level stakeholders.
• Conducted market share and competitive distribution analysis across online/offline channels.
• Developed product lifecycle plans and identified areas of improvement for future innovation.
• Coordinated with creative and commercial teams to align go-to-market activities.

Jul 2012 – Dec 2012 · 5 mos · Paris Area, France

• Tracked performance of product launches and built executive reports for C-level stakeholders.
• Conducted market share and competitive distribution analysis across online/offline channels.
• Developed product lifecycle plans and identified areas of improvement for future innovation.
• Coordinated with creative and commercial teams to align go-to-market activities.

Apr 2010 – Mar 2011 · 11 mos · Buenos Aires, Argentina

• Created monthly performance reports for the Executive Committee, tracking KPIs and regional benchmarks.
• Analyzed sales performance and proposed new business strategies.
• Improved salesforce efficiency by 15% through enhanced planning and insights.
• Supported commercial planning initiatives across multiple LATAM markets.