Martijn Lancee

CEO

San Francisco, California, United States15 yrs 6 mos experience
AI Enabled

Key Highlights

  • Led distribution partnerships for a fast-growing AI data API.
  • Achieved 8 figures in ARR within a year at Firecrawl.
  • Built essential infrastructure for AI data extraction.
Stackforce AI infers this person is a SaaS Business Development Leader with a strong focus on AI partnerships.

Contact

Skills

Core Skills

Product LeadershipBusiness DevelopmentStrategy

Other Skills

Artificial Intelligence (AI)Program ManagementProject ManagementPartnership ManagementCo-MarketingAI PartnershipsOnline AdvertisingSEMGoogle AnalyticsMobile AdvertisingDigital MarketingWeb AnalyticsMarketing StrategyAccount ManagementMobile Marketing

About

I lead distribution partnerships at Firecrawl, the web data API that powers search, scrape, and extract for AI products. I partner with AI coding assistants (e.g. Lovable), workflow platforms (e.g. Zapier), agent frameworks (e.g. LangChain), model providers with tool use (e.g. OpenRouter), and dev infrastructure. What's the value exchange? → For our partners: better user experience, stickier product, co-marketing. → For their users: web data — search, scrape, extract — no friction, no credit card required. → For Firecrawl: distribution. Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 80k+ GitHub stars by building the fastest way for developers to get LLM-ready data. We're a fast-moving, technical team building essential infrastructure super-intelligence will use to gather data on the web. We ship fast and deep.

Experience

15 yrs 6 mos
Total Experience
4 yrs 4 mos
Average Tenure
3 mos
Current Experience

Firecrawl

Head of Distribution Partnerships

Feb 2026Present · 3 mos · San Francisco, California, United States · On-site

  • I lead distribution partnerships at Firecrawl, the web data API that powers search, scrape, and extract for AI applications.
  • My team partners with AI coding assistants (e.g. Lovable), workflow platforms (e.g. Zapier), agent frameworks (e.g. LangChain), model providers with tool use (e.g. OpenRouter), and dev infrastructure.
  • What is the value exchange?
  • 1) For our partners: better user experience, stickier product, co-marketing.
  • 2) For our partners users: web data — search, scrape, extract — no friction, no credit card required.
  • 3) For Firecrawl: distribution.
  • Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we've hit 8 figures in ARR and 80k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
  • We're a small, fast-moving, technical team building essential infrastructure super-intelligence will use to gather data on the web. We ship fast and deep.
Product LeadershipArtificial Intelligence (AI)Program ManagementStrategyProject ManagementBusiness Development

Microsoft

Director, Business Development, AI

Jan 2025Jan 2026 · 1 yr · San Francisco, California, United States · On-site

  • Founding team member responsible for landing and scaling cloud and AI partnerships with venture-backed AI startups.
Business DevelopmentAI Partnerships

Casper studios

Advisor

Jan 2024Present · 2 yrs 4 mos · San Francisco, California, United States

  • We're a bootstrapped AI services firm that meets companies where they are, from first education sessions to building and deploying production AI, whether that's agents that automate internal workflows or customer-facing products.

Linkedin

2 roles

Director of Business Development, Growth

Promoted

Feb 2022Jan 2025 · 2 yrs 11 mos

  • My team built LinkedIn’s preload and subscription growth partnership programs from the ground up.
StrategyProgram ManagementBusiness DevelopmentProduct LeadershipProject Management

Senior Manager, Business Development, Growth

Jan 2019Feb 2022 · 3 yrs 1 mo

StrategyProgram ManagementBusiness DevelopmentProduct LeadershipProject Management

Google

4 roles

Strategy & Business Development, Android OEM Partnerships, Global

Feb 2017Jan 2019 · 1 yr 11 mos

  • Mobile app distribution.
StrategyProgram ManagementBusiness DevelopmentProduct LeadershipProject Management

Business Development, Partnerships, USA

Mar 2015Feb 2017 · 1 yr 11 mos

  • Online advertising monetization.
StrategyProgram ManagementBusiness DevelopmentProject Management

Account Manager, Partnerships, Benelux

Apr 2012Mar 2015 · 2 yrs 11 mos

  • Online advertising monetization.
StrategyProgram ManagementBusiness DevelopmentProject Management

Business Development, Partnerships, Benelux

Nov 2010Apr 2012 · 1 yr 5 mos

  • Online advertising monetization.
StrategyProgram ManagementBusiness DevelopmentProject Management

Heineken international

Strategy & business development

Feb 2010Sep 2010 · 7 mos · Kigali, Rwanda · On-site

  • Optimize pricing and improve distribution efficiency.
StrategyBusiness DevelopmentProject Management

Microsoft

MSc BA intern

Mar 2009Oct 2009 · 7 mos · The Randstad, Netherlands · Hybrid

  • SMB marketing.
Business DevelopmentProject Management

Education

Rotterdam School of Management, Erasmus University

MSc — Business Administration - Entrepreneurship & New Business Venturing

Jan 2007Jan 2009

Tecnológico de Monterrey, Mexico City

BSc — International Marketing

Jan 2006Jan 2007

Rotterdam School of Management, Erasmus University

BSc — International Business Administration

Jan 2003Jan 2007

Queen's College, Barbados, West Indies

High School

Jan 1999Jan 2003

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