Jan 2023 – Aug 2023 · 7 mos · India

May 2019 – Apr 2022 · 2 yrs 11 mos · Bengaluru, Karnataka, India

• Leading Tala India growth and marketing

Apr 2018 – Apr 2019 · 1 yr · Bengaluru, Karnataka, India

Apr 2017 – Mar 2018 · 11 mos · Bengaluru Area, India

Oct 2016 – Mar 2017 · 5 mos

Apr 2016 – Sep 2016 · 5 mos

Jan 2015 – Mar 2016 · 1 yr 2 mos

• Brand Communication
• Leading the brand marketing communication for FreeCharge to drive new & existing user transactions for all categories, new product launches like FreeCharge wallet, Virtual Card etc.
• Planning, budgeting and executing the marketing calendar
• Developing the new brand visual ID & guidelines to bring consistency in communication
• Increase brand awareness and consideration scores by insightful campaign communication
• Planning and executing all ATL and BTL communication & digital only campaigns. – Ola campaign, Reverse the charge, IPL 2015, IPL 2016
• Consumer Insights
• Responsible for planning ad hoc and long term researches and presenting the findings – product testing, script testing, ad testing
• Have set up the brand health track and net promoter score track for FreeCharge
• Media Planning
• Planning media to deliver on targeted reach & ROI for TV, YouTube, outdoor, print, radio & YouTube.
• Social Media & Digital - Drive the brand engagement on social media and increase brand talk-ability, measure social KPI’s through digital activation, content creation, influencer engagement etc . Provide master communication for digital performance marketing campaigns.

Feb 2013 – Jan 2015 · 1 yr 11 mos · Mumbai Area, India

• Driving brand awareness and consideration for Vodafone by creating compelling brand messaging across touch points
• Responsible for planning and executing 360 degree National Campaigns for Vodafone Data Business & VAS
• National campaigns done so far - Unlimited Internet, IPL 2013, 80% price drop on paygo, Formula 1 dongle campaign 2013, Made for Smartphones Samsung campaign, Vodafone Music, IPL 2014)
• Creating and executing GTM strategy for all new data business initiatives like Twitter is free on Vodafone, 2G to 3G, 21.1 Mbps dongle, App launch – password manager & guardian, 25% off on data, 3G at 2G rates
• Guiding 23 circles in their communication planning and development stage for local data campaigns
• Research: Commissioning research to test communication effectiveness, impact of ads, concepts, products apart from conducting regular Brand Tracks.
• ‘Mobile internet bus’ – the on ground activation for IPL 2013 was recognized by Brand Wagon as one of the top 10 initiatives of 2013

Jul 2012 – Nov 2012 · 4 mos · Mumbai Area, India

• Responsible for Conceptualization & Development of a new portal for Livon Hair Gain which is extremely comprehensive & consumer friendly – Involved round the clock coordination with the agency, R&D, legal team, photographers, models, directors etc. Anchored tie ups with experts, ensured they were well trained and seamless integration of offline support with online.

Dec 2009 – Dec 2011 · 2 yrs · Gurgaon, India