Jul 2023 – Jan 2025 · 1 yr 6 mos · New York, United States

Jul 2022 – Jul 2023 · 1 yr · New York, New York, United States

• Oversee a diverse portfolio of agile growth teams across B2B and B2C, deploying a financial model to uncover incremental value across the customer journey.
• Forecasted to deliver incremental revenue by developing and leading the global growth marketing transformation agenda and pioneering new revenue generating programs.
• Build and deploy the company’s first-ever agile marketing model.
• Establish and drive several new marketing capabilities to drive business impact, including IMC, digital marketing/Mar-Tech, demand generation, growth marketing, and agile operations.
• Spearheaded innovation pipeline to assist local markets in implementing full funnel activation plans. Optimized go-to-market strategies; performance marketing, lead generation, ABM, scoring models, lead nurturing, SEO/SEM, cross-channel orchestration, CRM implementation, and sales enablement.

Jan 2019 – Jun 2022 · 3 yrs 5 mos · New York, New York, United States

• Responsible for building MetLife’s Global Demand Generation capability and supporting local market implementation and activation.
• Define global maturity model, resource and role requirements and establish best-practices to generate, nurture and convert prospects and customers.
• Launch agile in-market programs to deliver against new pipeline growth targets while improving CPLs, CPAs and conversion rates.
• Established digital marketing and technology training program to enable marketers to better leverage the Mar-tech stack to drive business impact. Topics include: content management, marketing automation, testing and optimization, analytics, data visualization and CRM.

Aug 2015 – Dec 2018 · 3 yrs 4 mos · New York, New York, United States

• Global IMC/Brand lead for LatAm/EMEA regions, helping markets implement and localize MetLife’s new global brand. Key areas include: brand strategy, positioning, local creative ideas, content strategy, acquisition and loyalty campaigns, design system implementation.
• Launched MetLife’s new global brand, responsible for rolling out all communications, design and campaign assets across the globe.
• Developed first-ever global Integrated Marketing process defining how we develop and execute campaigns, utilized by over 30 markets. Created and led training seminars globally.
• 2018 winner of inaugural “Global Marketer of the Year” award for best displaying marketing excellence, dedication and a team first attitude.

Jul 2013 – Aug 2015 · 2 yrs 1 mo · New York, New York, United States

• Co-led NY office consisting of thirty staff members, responsible for overall health and
• management of the office.
• Led Chase small business and credit card divisions, managing a cross-functional team of thirty-five people. Work included: loyalty program, website design, digital acquisition campaigns, social brand engagement campaigns, new product launches.
• Led Capital One, responsible for social and acquisition businesses.

Sep 2009 – Jun 2013 · 3 yrs 9 mos

• Global GE account lead managing over thirty account team members across seven markets – China, South East Asia, Middle East, Brazil, India, Canada and UK. Increase billings YoY with organic growth and new business wins.
• Brand steward responsible for developing and implementing GE’s new global brand and localized integrated campaigns.
• Oversaw all integrated advertising efforts for GE’s Worldwide Tier 1 sponsorship of the Olympic Games - Beijing, Vancouver and London.
• Managed GE Real Estate, GE Money and GE Appliances. 2008 inaugural Green Effie winner.
• Led Johnson & Johnson Baby global portfolio. Responsible for P&L and developing integrated
• campaigns across Europe, Asia and Latin America.
• Led Pinnacle Foods portfolio. Responsible for P&L across Birds Eye, Vlasic and Duncan Hines.

Jun 2006 – Sep 2009 · 3 yrs 3 mos

Jun 2005 – May 2006 · 11 mos

• Repositioned and launched new Crystal Light campaign in the US, Latin America and Canada.
• Responsible for Capri Sun Roarin’ Waters new product launch. Surpassed projected share and
• consumption figures by 50% in first year.
• Worked on Fruit2O new product launch, increasing awareness over 50% in the first year.

Jun 2004 – May 2005 · 11 mos