Sep 2020 – Sep 2021 · 1 yr

• After 20+ years building teams, brands, cultures & companies -- including Herman Miller, Applause, Mautic & Acquia -- I pushed 'pause' to reset & recharge.

Jun 2019 – Aug 2020 · 1 yr 2 mos · Greater Boston Area

• Led the post-M&A integration of Mautic, as the core of Acquia's marketing cloud, including:
• The rollout of employee training (for Mautic sales, CS, marketing and technical teams)
• The creation of Mautic pitch, product & pricing information to Acquia sales & CS teams
• Process documentation
• Product integrations
• Creating RFP responses & pitch decks for Mautic solutions
• Educating Acquia finance & accounting leaders on Mautic pricing, cost structure & margins
• My role also included serving as the executive sponsor for key Mautic clients and partners to ensure a seamless transition for them after our acquisition.

Dec 2016 – Jul 2019 · 2 yrs 7 mos · Greater Boston Area

• After more than a decade of building marketing teams, brands & tech stacks, I joined the founding team of Mautic as CEO & Co-founder. We created the world's only Open Marketing Cloud, enabling companies to orchestrate a personalized experience across all digital properties (website, e-commerce, mobile apps), and across all communication channels (emails, social, SMS, mobile alerts).
• Much of my focus was on our early customers, partners and our go-to-market motion. We very intentionally aligned our customer-facing efforts in marketing, sales, partners and customer success to enable Mautic to create a high-quality, seamless customer journey. This enabled us to effectively and scalably serve lean startups, all the way up to massive global enterprises.
• We quickly grew the company from pre-revenue to seven-figure ARR, and successfully identified our ideal customer profile. After achieving product-market fit, and building a stable of impressive early clients, we ultimately decided the best path forward for the Mautic team & products was to join forces with Acquia, another company that uses open source roots to serve mid-market and enterprise brands.

Apr 2013 – Dec 2016 · 3 yrs 8 mos

• In addition to my CMO responsibilities (see below), I took on the role of Chief Strategy Officer -- including defining the strategic north star for Applause and uTest. This expanded role also includes leading biz dev with partners, as well as corp dev M&A activities.

Jan 2011 – Apr 2013 · 2 yrs 3 mos

• Since joining as employee #8, I led Applause's global marketing efforts, shaping our brand, building awareness, generating demand and creating a world-class community.
• In 2011, I led the creation of the company's expansion strategy into new types of software testing (security, usability, load and localization), and also led a successful and comprehensive re-brand of the company's skin and voice. This re-brand process included developing a creative brief, publishing the RFP, selecting a top agency, managing the project, and ultimately being responsible for the final deliverables.

Nov 2008 – Jan 2011 · 2 yrs 2 mos

• Built all things marketing- and community-related from the ground up for uTest.
• Relaunched the company brand, positioning, and website in May, 2009.
• Conceived and implemented a highly scalable lead gen engine, including offers, media & tracking systems.
• Architected a PR strategy that landed uTest in TechCrunch, Mashable, BusinessWeek, Forbes, Wired, Vox, Fortune, Inc, Fast Company and USA Today.
• Built a lean, driven, talented marketing organization (team, systems, processes) that was self-sufficient and extremely agile.

May 2006 – Nov 2008 · 2 yrs 6 mos

Feb 2005 – May 2006 · 1 yr 3 mos

Oct 1997 – Feb 2005 · 7 yrs 4 mos

• I helped launch and grow RED, the e-commerce division of Herman Miller that catered directly to consumers and SMBs. We grew our annual revenue into low-to-mid eight figures, and I was responsible for leading the site's design and development, as well as owning the product roadmap for our digital commerce site.
• I then joined Herman Miller's R&D division to research emerging technologies, and defined the best way to take new products to market (selling channel, packaging, pricing model, positioning).