Sep 2025 – Present · 8 mos · Hybrid

• 1. Digital transformation
• 2. GTM
• 3. Growth and expansion
• 4. Post M&A integration
• 5. AI strategy
• 6. Project Management

Jul 2025 – Present · 10 mos · Remote

• Visiting consultant
• 1. Digital transformation strategy
• 2. ERP implementation
• 3. Incentive design

Nov 2023 – Dec 2024 · 1 yr 1 mo

• Revised Stakeholder Engagement in B2B, B2Sc, B2G Segments
• ■ Drove $3M in YoY growth by redesigning the sales enablement framework, creating frameworks for high-impact narratives and storytelling for all sales collateral, pitch decks, and business cases. Interest x power mapping
• ■ 300% jump in brand visibility by championing the company's brand and product as the primary "Product Lead" and SME through strategic networking, industry forum representation, and widely-circulated case studies
• Revamped SaaS Product Strategy & Market Expansion
• ■ 100% expansion in product scope through technical transformation of the product, overseeing its progression from blockchain to a deep-tech platform with in-house AI capabilities
• ■ Unlocked a $2B revenue opportunity by developing new, high-AOV use cases, including carbon accounting and export compliance, for global supply chain clients
• Introduced 20% Customization, 80% Standardization Rule
• ■ Implemented a customer-centric development model that directly tied user research insights to the product roadmap, leading to measurable lifts in user engagement and retention.
• ■ Drove a 10% improvement in data attestation and a 7% lift in Daily Active Users (DAU) by leading the design and launch of a targeted 'Auto Reminder' feature
• ■ Boosted Week 24 retention by 20%, expanded DAU by 3% through a new user growth channel by developing a QR coded link-sharing feature

Nov 2022 – Nov 2023 · 1 yr

Feb 2023 – Present · 3 yrs 3 mos · Remote

• Visiting consultant
• 1. GTM & market entry for new product
• 2. Growth strategy
• 3. Servitization strategy
• Published international case study
• Ivey - https://www.iveypublishing.ca/s/product/vision-mechatronics-servitizing-batteries-journey-of-a-woman-technopreneur/01tOF000006v23FYAQ?tabset-a9da8=2
• Harvard - https://www.iveypublishing.ca/s/product/vision-mechatronics-servitizing-batteries-journey-of-a-woman-technopreneur/01tOF000006v23FYAQ?tabset-a9da8=2

Sep 2022 – Dec 2024 · 2 yrs 3 mos

Jul 2022 – Present · 3 yrs 10 mos

• PhD - Strategy & Entrepreneurship

Jun 2021 – Jul 2022 · 1 yr 1 mo

• Student Representative for new initiatives, placements, and external relations.

Aug 2020 – Jul 2022 · 1 yr 11 mos

• Institute Rank 1

Jan 2019 – Aug 2020 · 1 yr 7 mos

• 3 years of work experience in field of Healthcare Consulting in Analytics RnD team
• Awarded for "IQVIA Impact Award 2020: Flawless Execution"
• Proficient in Data Analysis and tools
• Forefront at Systematic Review, RPF, Proposals, Consulting projects, Product development
• Handling Sales assessment & analysis potential adopters, recommendations for marketing mix
• Lead Strategic initiatives for Asia-Pacific clients and made measurable impact
• Resolve team communication , dependency and performance tracking
• Developed Data Exploration and Expertise
• Hands-on data query, visualization & analysis tools
• Channelized Knowledge Development and Training & Certification modules and cross trained others

Jan 2019 – May 2020 · 1 yr 4 mos

• Awarded for "IQVIA Impact Award 2019: Teamwork & Values"
• Won"IQVIA Appreciation Award for exceptional annual performance 2019"
• Delivered on "IQVIA Hackathon"

Jul 2017 – Jan 2019 · 1 yr 6 mos

• Responsible for analytics for Asia Pacific
• Managed end-to-end client engagements, Delivery and Operations, Process Optimization & Efficiency, Quality, Compliance, Stakeholder communications
• Establishing project approach/methodologies and timelines, presented results and managed client requirements beyond project completion
• Projects include patient pool estimation, geo distribution of healthcare providers, market segmentation, market assessment, clinical trial optimisation strategy, epidemiological analysis
• Development of tools on R to automate existing processes
• Extracting commercial datasets of pharmaceutical industry including IMS databases
• Dashboarding using IMS Data assets like Hospital Level Data, Patient Level Data, National and Subnational Sales and Prescription Data

Jul 2016 – Sep 2016 · 2 mos · Greater Delhi Area

• +Aggregated financial data from various sub departments, assisted in preparation for monthly analysis reports including Statutory Compliance Report, Asset n liability management etc
• +Communicated with 21 Regional Offices for quarterly update on fraudulent cases and key risk factors
• +Understood aspects of housing finance sector in India, and role of National Housing Bank

Apr 2016 – Jun 2016 · 2 mos · Greater Delhi Area

• Analyzed the current marketing strategies of the client along with competitor analysis
• Designed a comprehensive marketing model with keyword strategy for Adwords, and website redesign Online visibility increased by 25%, CTR at 3.84% within one month after following the recommendations
• Managing Google Adwords for the company with 6 campaigns for each product category.
• Accomplished following goals as a team leader and managing 4 interns:
• +Strategising the approach for correct methodology for AdWords which maximizes the results through given investment
• +Qualified for $250 prize money from Google Inc. as a part of Google Online Marketing Challenge by submitting pre-campaign report
• +Preparing keyword list for each product segment
• +Preparing Ads for each campaign and once run, monitoring them.
• +Building up AdWord Budget for 3 week live campaign
• +Simultaneously analysis website design and suggesting features for improved SEO and user experience, Using Google Analytics for all analysis purposes.
• +Running the live campaign for 3 weeks and constantly monitoring performance, noting down key results and taking corrective action to improve results
• +Preparing Post Campaign report
• Simultaneously, I was heading a team of four juniors, for Google+ Marketing Campaign which comprised of am 8 week marketing strategy for Google's social media platform.

Nov 2015 – Nov 2016 · 1 yr · Noida, Uttar Pradesh, India

• Strategic initiatives in product development for Fintech and enhancement as Zouk Fellow.

Jul 2015 – Sep 2015 · 2 mos · Gurugram, Haryana, India

• Camp K12 is startup, founded by MIT graduate, Anshul Bhagi, for providing creative technology education to K-12 students.
• +My role at Camp K12 was to prepare module and teach Web and Graphic Designing to students at DPS International, Saket. It was a unique experience, because Einstein said, you know a subject well, id you can teach it to an 8 year old.
• +As a Growth Hacker, I wanted to explore avenues for growth generation for the startup, I studied the startup thoroughly and prepared an action plan for the month as follows:
• 1. Launching blog, catering to new concept of Student of the week and Teacher of the month, Geeks InResidence and handling it independently form content generation ad marketing. One can view my work at campk12.com/blog
• 2. Launching weekly newsletters, and email marketing, designing the same on mail chimp and examining retention.
• 3. Preparing themes for Competitions to be conducted for the year
• 4. Designing campaigns and managing Social Media Marketing
• 5. WebDesign for the blog
• 6. Customer experience review and retention, taking interviews and studying the same
• +It was an enriching experience to work with an MIT graduate and got to implement my ideas.

Oct 2014 – Jan 2016 · 1 yr 3 mos · Delhi

• Our words on startups we love. Visit at medium.com/got-featured
• Clients:
• 1. Todoed: the task management tool
• +Introducing Todoed
• +Early adopters of Todoed
• +Story so far
• 2.Qupid: the dating app
• +Introducing online dating
• +Conversation with app
• +Team Introduction
• 3.My Idealist: Idea listing platform
• +Introducing MyIdealist

Oct 2014 – Dec 2014 · 2 mos

• As, a part of Google Online Marketing Challenge, it was great to associate with craftemporio.
• +Handling social media
• +Handling Google AdWords Account
• +Studying Google Analytics
• The best part was when I was able to contribute to the success for the startup and boosting it's growth.

Jun 2014 – Oct 2014 · 4 mos · Greater Delhi Area

• Starting off with Todoed, the first minimal viable product of Preseed.
• +I was responsible for content generation and handling social media, including graphic and articles
• +Contacting various online marketing platforms and getting the products listed on various startup directories
• +Getting it published on YourStory, India's biggest startup platform
• +Analysing startup growth
• +Launching and managing promotion campaigns with various colleges
• +Unique concept of creative online growth campaigns studied and launched
• +Managing online competitions for user retention
• +Launching the first ever blog for the startup and taking care of it for a month
• It was a great experience and beginning to my career. I owe it to the startup internship fair, held at NSIT.

Feb 2014 – Feb 2017 · 3 yrs · New Delhi, Delhi, India