Jul 2025 – Present · 10 mos · London Area, United Kingdom · Remote

• Supporting non-profit group Fossil Free Football with their website and online marketing efforts, helping them to reach football fans who care about the environment and limiting the impacts of climate change.

Feb 2025 – Present · 1 yr 3 mos · London Area, United Kingdom · Remote

• As founder of PostGrowth I'm trying to amplify the voices of those who are working towards a more thriving world by implementing postgrowth or degrowth practices.

Dec 2024 – Present · 1 yr 5 mos · Spain · Remote

• In my role as a volunteer with the IDN (International Degrowth Network), I'm primarily involved in assisting with SEO efforts to help ensure their website can be found by people who are interested in creating an equitable and sustainable world for all generations.
• Outside of SEO support I have also been assisting with:
• Publishing of newsletters on the website
• Contributing with social media posting
• Welcoming new members within the communications platform the IDN uses

Dec 2022 – Dec 2025 · 3 yrs · Remote

Aug 2019 – Sep 2021 · 2 yrs 1 mo · New York City Metropolitan Area

Feb 2016 – Mar 2019 · 3 yrs 1 mo

• In my role as SEO Manager at TravelTripper I was responsible for helping to plan and carry out a number of SEO tasks to help drive direct online bookings via organic search for a range of hotels in a variety of markets.
• Whilst managing a small team remotely, some of my SEO responsibilities included:
• Running technical SEO audits to identify issues which can impact upon website indexability.
• Carrying out keyword research to help identify target keywords, used to drive high-converting organic traffic to client sites.
• Helping to increase organic search CTR by optimising title and meta tag descriptions.
• Running CRO to improve hotel bookings from key organic landing pages.
• Helping to design and build SEO reports for clients, reporting on various KPI's.
• Identifying toxic backlinks and disavowing to help clients recover from algorithmic and manual penalties.
• Helping hotels identify powerful link placement opportunities, helping boost domain authority and organic performance.
• Implementing hreflang tags and completing other SEO tasks to help hotels target new international markets.
• Completing Google Analytics audits to identify and resolve tracking issues, leading to more accurate data.
• Building custom alerts to monitor and resolve SEO issues across a number of clients, resulting in less site down-time / faster issue resolution.
• Analysing server logs to review site crawl issues.
• Identifying and advising on Javascript SEO issues.
• Regularly contributing to the Travel Tripper marketing blog, writing on a variety of SEO topics relevant to hotels.
• A selection of tools I'm proficient in using:
• Screaming Frog
• Google Search Console, Bing Webmaster Tools and Yandex Webmaster Tools
• Google Analytics & Google Tag Manager
• Google DataStudio
• Screaming Frog Log Analyser
• SEMRush
• Ahrefs
• Majestic
• SuperMetrics
• DashThis
• Yext Citation Manager

Jan 2015 – Present · 11 yrs 4 mos · Greater Bournemouth Area · Remote

• Carrying out SEO consultancy services to help purpose-driven, ethical and sustainable independent businesses to ensure they can be found online at the right moments.
• I'm mindful of working with businesses that aren't doing harm to society or the environment.

Jul 2013 – Jan 2015 · 1 yr 6 mos · Dublin, Ireland

• I was working for an award-winning online technology provider in the hotel sector where my responsibilities included creating and maintaining Search Engine Marketing campaigns for hotels and hotel groups across multiple ad platforms, analysing, developing and implementing onsite and offsite Search Engine Optimisation (SEO) strategies for new and existing clients, creating social media profiles and blogs for clients as well as advising on strategies to achieve key targets, monitoring and analysing existing performance of clients using recognised KPI's and implementing actions and agreed strategies to improve e-commerce conversion rates, advising on e-mail marketing strategy and conversion, as well as keeping up to date with new trends in online marketing.

Jul 2012 – Dec 2025 · 13 yrs 5 mos

• Providing pro-bono marketing services to small charities, NGO's and Social Enterprises using the Pimp My Cause platform. Typically helping with advising on online marketing strategies, search engine optimisation (SEO) and pay-per-click (PPC) marketing to help grow the visibility of the charity online to help them to reach their goals in terms of reaching a wider audience and growing awareness of their social/environmental projects.

Apr 2007 – Oct 2013 · 6 yrs 6 mos

• I created and marketed my own network of websites ranging from football blogs to money advice websites. I designed and developed the websites from scratch and monetized them through advertising programs and affiliate programs. I sold and purchased websites, with a view to increasing their value and generating more income from them.
• I spent a lot of time carrying out search engine optimisation on the sites to ensure they were in a good position in the search engines to guarantee a steady stream of traffic.
• During this time I also carried out PPC advertising, promoting various affiliate products.
• I've also published books on the Amazon Kindle and have carried out freelance copywriting for other clients.