Jan 2024 – Present · 2 yrs 2 mos · Noida, Uttar Pradesh, India · On-site

• In my role as a Digital Marketing Manager at Tapp.ai, I led webinar campaigns on trending tech topics, published SEO-optimized content, and leveraged social media to promote student success stories. These efforts resulted in a 25% increase in enrollments, over 300 student registrations for webinars, and a 20% increase in website engagement for course pages.

Jun 2021 – Sep 2021 · 3 mos · Noida, Uttar Pradesh, India

• Developed and executed digital marketing strategies for clients, resulting in increased ROI and KPIs.
• Managed multiple social media platforms and optimized SEO, SEM, and eCommerce marketing initiatives.
• Created engaging content, including articles, blogs, and social media images, to drive client engagement.
• Prepared detailed campaign reports and communicated key findings to senior management.

Apr 2021 – Present · 4 yrs 11 mos · Noida, Uttar Pradesh, India

• I lead digital marketing initiatives focused on growth, acquisition, engagement, and retention — while also partnering with product and strategy teams to inform product decisions based on data, user insights, and performance metrics.
• Key Contributions
• 🟡Led digital campaigns (SEO, SEM, social, content) that increased website traffic, brand visibility, and user acquisition.
• 🟡Built measurable frameworks to track performance (CPC, CTR, traffic growth, conversions) and optimize marketing ROI.
• 🟡Designed and executed data-driven experiments to improve acquisition and engagement rates.
• 🟡Collaborated with design, content, and development teams to align marketing strategies with user needs.
• 🟡Created performance dashboards to track key metrics and guide decision making.

Nov 2020 – Jun 2021 · 7 mos · Noida, Uttar Pradesh, India

• Generating more B2B and B2C sales of products
• Optimizing product listing over International Platforms like Alibaba and eBay
• Increase the sale over E-commerce portals like Amazon, Flipkart, and Snapdeal
• Graphic Designing while creating Small Videos, with tools like Abobe Photoshop, Adobe Illustrator,
• Product Photoshoot
• Social Media Content curation over Instagram, Facebook, Pinterest, Youtube.
• Content Development like Blogs, Articles, Product description
• Increasing Customer engagement Via social media Engagement and Website Development

Oct 2020 – Dec 2020 · 2 mos · Gurugram, Haryana, India

• Enhanced product listings on Amazon and Flipkart by optimizing descriptions and images for increased visibility.
• Implemented A+ Content on Amazon to showcase unique value propositions and conducted competitor analysis for keyword selection alignment.
• Devised a hybrid SEO and PPC strategy to boost organic and paid traffic, targeting high-value customers interested in luxury decor.

Nov 2019 – Jun 2020 · 7 mos · Noida Area, India

• Generating 2-3X ROI for Client by SEO and Social Media
• Curating Social Media Content
• Curating Articles and Blogs
• Generating quality Backlinks for Clients
• Handling a team of 10 employees including Graphic Designer, Content Writer, and SEOs Executive
• Paid Campaign over Social Media as well as Google
• Website Design,
• Graphic Design

Nov 2018 – Sep 2019 · 10 mos · Gurugram

• Optimized Listings: Implemented high-quality A+ content, optimized keywords, and compelling product descriptions.
• Continuous Monitoring and Refinement: Adjusted bids and keywords based on performance metrics.
• Sales: Achieved over $80,000 in monthly sales, surpassing the target.
• Backlinks: Increased brand Visibility by creating quality Backlinks
• Customer Engagement: Enhanced product listing views and reduced bounce rates.