Max Friedman

CEO

United States15 yrs 7 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led product strategy for AI-powered customer feedback platform.
  • Developed a scoring system for a $6B product portfolio.
  • Co-founded the first restaurant delivery service in Ann Arbor.
Stackforce AI infers this person is a Product Management expert with a strong focus on AI and E-commerce.

Contact

Skills

Core Skills

Product StrategyCustomer InsightsProduct ManagementE-commerce StrategyCustomer EngagementTeachingProduct DevelopmentAi StrategyStrategic PlanningPortfolio ManagementTeam LeadershipOperational StrategyInnovation ManagementConsultingDigital TransformationBusiness AnalysisInnovation CommercializationBusiness StrategyEntrepreneurship

Other Skills

AIUser ExperienceCustomer ExperienceBusiness Case DevelopmentMarket ResearchProduct RoadmapFinancial ModelingMarket AnalysisAgile Project ManagementStart-upsData AnalysisScrumBusiness DevelopmentVenture CapitalCompetitive Analysis

About

Strategic manager with demonstrated success leading cross-organizational initiatives, products, and teams that drive growth and innovation. Accomplished in developing and executing the strategies, frameworks, plans, and processes to achieve objectives. Extensive experience in people leadership, coaching, new product development, business strategy, operations, and design thinking for emerging technologies and software products. Approaches everything with the customer in mind. Keenly understands the customers’ values, challenges, and needs. Creates compelling content and exceptional experiences—based on comprehensive quantitative and qualitative data. Trusted advisor and partner to C-level executives and senior leaders to set the organization’s vision, direction, and objectives. Highly effective communicator, collaborator, and consensus-builder who rallies people around a common vision and goal. Passionate about mentoring and developing talent. Known for solving complex business problems, creating innovative solutions, and delivering exceptional results.

Experience

15 yrs 7 mos
Total Experience
3 yrs 6 mos
Average Tenure
6 yrs 5 mos
Current Experience

Google

3 roles

Group Product Manager, Voice of the Customer

Promoted

May 2025Present · 1 yr

  • I lead the product strategy and team behind Google’s AI-powered platform for turning user feedback into trusted insights—helping product teams across Google build more inclusive, impactful experiences for billions of users worldwide.
Product StrategyCustomer Insights

Sr. Product Manager, Google Commerce

Promoted

Sep 2023Jun 2025 · 1 yr 9 mos

Product ManagementE-commerce Strategy

Product Manager, Google Commerce

Dec 2019Nov 2023 · 3 yrs 11 mos

  • Make Google the best place for people to start their shopping journeys and for merchants to connect with new and existing customers.
E-commerce StrategyCustomer Engagement

Carnegie mellon university - tepper school of business

Adjunct Professor | Carnegie Mellon Tepper MBA program

May 2024Present · 2 yrs

  • Teaching a course on product management at Carnegie Mellon Tepper School of Business MBA program.
TeachingProduct Management

Ibm

4 roles

Principle Product Manager, New Offerings and Emerging Technologies | IBM Data + AI (Watson)

Jan 2019Dec 2019 · 11 mos · Greater New York City Area

  • Led initiative to create a commercialized product based on AI (Watson) technology:
  • Created and pitched business case for new product—including hypotheses, personas, workstreams, minimum viable product (MVP), roadmap, and requirements—to executive team and secured budget and resources.
  • Developed and implemented framework, management system, and scorecard to evaluate potential products and determine level of viability—including research on total addressable market (TAM), customer needs, and existing IBM products.
  • Evaluated and organized existing IBM AI assets—aligning to market segmentation and competitive analysis; determined the go-to-market strategy in the newly segmented AI solutions for IT market.
  • Established a Tech Advisory Board with IBM Research and AI experts to validate the feasibility of proposed solutions.
Product DevelopmentAI Strategy

Chief of Staff & Portfolio Strategist to Vice President | IBM Data + AI

Promoted

May 2018Jan 2019 · 8 mos · Greater New York City Area

  • Led weekly Senior Leadership Team's meetings and quarterly offsites, day-to-day operations, OKRs, annual strategic planning, and special projects for Data & AI product team—contributing to 8% year-to-year growth of $6B business.
  • Developed a market and financial scoring system to evaluate the health of a $6B product portfolio that helped the Senior Leadership Team determine where to divest, invest and hold budget and resources:
  • > Developed a forecasting model and gap analysis to identify revenue sources and opportunities.
  • > Created weighted average scorecards to balance financial performance, market opportunity, and user experience.
  • > Aligned executive team on revenue target, gap-to-target, and potential levers to close revenue gap (e.g., sales execution, new products, partnerships)— reallocating budget distribution to increase projected ROI to achieve corporate targets.
  • Partnered with executives and key leaders to align strategies and products to objectives as well as solve critical business challenges; led strategic initiatives across sales, marketing, development, services, digital, and design teams.
  • Created a comprehensive buyers’ journey report for a product with low NPS—surfacing the key issues on the prospective customers’ experience.
  • Created and communicated content for IBM’s Data & AI strategy that was used in keynote speeches for 14 global events including “IBM Signature Moment” events such as IBM Think and Change the Game: Winning with AI.
  • Led a team of data scientists to build a machine learning model that recommended SaaS products for enterprise license agreement clients; delivered a validated recommendation engine for over 2,000 products and 200 clients in 30 days.
Strategic PlanningPortfolio Management

COO and Practice Leader | IBM Strategy Labs (Blueberry)

Nov 2017May 2018 · 6 mos · Greater New York City Area

  • Led and managed a 37 person team responsible for concepting and developing innovative products and services for IBM customers.
  • Developed the group’s operating model, financial reporting, forecasting, management system, pipeline, resource management, and staffing processes—from the ground up—increased practice utilization from 10% to 40% to 70% over 3 months.
  • Created an operating model, management system, and digital front end for an internal ventures board where any Global Business Services practitioner could pitch ideas for funding—increasing deal flow by 200% and accelerating time to funding from months to weeks.
Team LeadershipOperational Strategy

Senior Managing Consultant | Strategy & Change Internal Practice

Oct 2014Nov 2017 · 3 yrs 1 mo · Greater New York City Area

  • Promoted twice: Senior Consultant to Managing Consultant and then to Senior Managing Consultant.
  • Developed and pitched proposals—competed with consulting agencies to win IBM projects.
  • Shaped and drove end-to-end digital transformations across business, technology, process and people, creating value by reinventing the core of our client's businesses
  • Gathered and analyzed information, formulated and tested hypotheses, and developed and communicated recommendations. Presented results to client executives and implemented recommendations in collaboration with client team members.
  • Served as the Mobile & Social Competency Leader; developed a comprehensive framework to run a new competency; created content (e.g., whitepapers) and delivered presentations on best practices and playbooks on integrating and infusing social strategy into projects.
  • Served as the Strategic Design Competency leader; taught Agile, Design Thinking, and Lean methodologies—instilling and promoting an agile, design, and lean culture across IBM.
  • Facilitated Design Thinking workshops with internal teams and external clients; trained and certified instructors.
Product DevelopmentInnovation Management

Reed smith llp

Summer Associate

May 2013Jul 2013 · 2 mos · Greater Pittsburgh Area

ConsultingDigital Transformation

Thomson reuters

Product Manager

Jun 2012Aug 2012 · 2 mos · Greater New York City Area

Idea foundry

Business Analyst

Oct 2011Apr 2012 · 6 mos · Greater Pittsburgh Area

  • Idea Foundry is a non-profit innovation accelerator with hands-on business development and innovation commercialization. (http://ideafoundry.org/)

Cb richard ellis

Legal Intern

Jun 2011Aug 2011 · 2 mos · NYC

Business AnalysisInnovation Commercialization

Major league baseball

Productions Intern

Jun 2008Aug 2008 · 2 mos · NYC

Mdelivers llc

Co-Founder

Apr 2008Jun 2010 · 2 yrs 2 mos · Ann Arbor

  • First restaurant delivery service in Ann Arbor. Sold to "Straight2YourDoor." Currently operates under successive ownership with 22 restaurant partnerships.
  • Relevant Skills: Business Strategy; Entrepreneurship

Go blue wear pink

Founder/Director

Dec 2006May 2010 · 3 yrs 5 mos · Ann Arbor

  • Go Blue Wear Pink (also known as: Go Blue Think Pink) is an organization raising money for breast cancer research.
Business StrategyEntrepreneurship

Education

Carnegie Mellon University - Tepper School of Business

Master of Business Administration ­ MBA

Jan 2010Jan 2014

University of Pittsburgh School of Law

JD — Law

Jan 2010Jan 2014

University of Michigan

Bachelor's Degree — Economics

Stackforce found 100+ more professionals with Product Strategy & Customer Insights

Explore similar profiles based on matching skills and experience