Oct 2021 – Oct 2022 · 1 yr · Austin, Texas Metropolitan Area

• Chief Marketing Officer for Givewith. Givewith is a SaaS company that delivers a unique sales and procurement differentiator in the form of curated Social Impact programs – helping our customers strategically win business and further sustainable procurement.
• Givewith’s software and services promote the connection between our customers and their clients and suppliers to create a totally new, incremental funding source for Social Impact.
• Responsible for all aspects of Marketing - external, internal and industry presence. Specifically, hiring and staffing of the marketing organization, including outside agency selection and management, complete rework of the company's website and digital assets, developed all new customer engagement assets, implemented a digital awareness and demand plan to generate leads and acquire new customers.

Feb 2021 – Oct 2021 · 8 mos

Mar 2018 – Feb 2021 · 2 yrs 11 mos

• Lead a global division of over 750 sales professionals, systems consultants, hardware and software engineers, project managers and supply chain specialists that focuses on partnering with our customers to combine their intellectual property with our technology to create solutions for over 40 verticals around the world.
• Successfully drove quarter over quarter and year over year growth, exceeding financial targets of topline revenue and margin for 12 consecutive quarters.

Sep 2016 – Feb 2021 · 4 yrs 5 mos

• Responsible for the combined marketing of the Dell and EMC portfolio for customer sizes ranging from medium business through Fortune 50 accounts located in North America.
• Led Dell Technologies' Global Transformation to implement Account-based and Persona-based marketing efforts, incorporating all aspects of the marketing funnel, from digital demand generation and insights through to C-Suite and Executive level engagement to create an engagement continuum for Sales (direct Sales and Channel activation) to leverage in acquiring new customers, increase share of wallet with existing customers and improve customer retention and customer NPS.
• 191 person marketing organization with responsibility for creating and executing a marketing plan through our direct sales force, channel and distribution partners
• o Responsible for all lines of business from client products through the datacenter
• o Annual marketing spend of over $183M
• o Generated over 15,000 leads per quarter (23% YoY increase)
• o Over $1B in quarterly marketing sourced pipeline (28% YoY increase)
• o Decreased infrastructure cost by 22% through digital innovation
• Successfully managed global corporate sponsorships of PGA Dell Technologies Match Play, WGC golf events in Mexico, Europe and Asia, Formula 1 auto racing, Americas Cup yacht racing, Sundance Film Festival, and Austin City Limits Music Television. End-to-end management from contract negotiations, creative, customer and employee activation, and outside agency selection and management. Leveraged global sponsorship properties and programmatic activation from the C-suite through decision makers / individual contributors.
• Specifically, negotiated and secured the rights to what was previously the Accenture Match Play, acquiring the rights and authority to move the event to Austin, Texas, building a new WGC event, the Dell Technologies Match Play which was recognized by the PGA and WGC as the first, year one event to win Professional Golf Event of the Year.

May 2013 – Sep 2016 · 3 yrs 4 mos

• Lead Dell’s North America Marketing organization, including U.S. and Canada. My team was responsible for marketing end-to-end, spanning all lines of business across Dell, from Consumer to Large Commercial and Public Institutions - including our Healthcare / Life Science and Education verticals. We develop, manage and execute the Marketing strategy in our region, enabling North America Sales and serving as a trusted advisor to our customers.
• We developed the first multi-tiered, account-based marketing plans - leveraging customer insights, analytics and industry influence to create a specific marketing plan for Dell's new Global 500 account set. Created a C-suite engagement program, establishing executive-to-executive sponsorship within Dell leadership, delivered data driven insights into share of wallet and cross sell / upsell opportunities for the top 100 accounts in each region - developing score cards for marketing and sales effectiveness.

Dec 2010 – Apr 2013 · 2 yrs 4 mos

• Responsible for end-to-end marketing efforts for Large Enterprise in Europe - 87 person marketing organization with responsibility for field marketing, marketing programs and demand generation, Business Intelligence and Marketing Communications with an annual budget of $19M.
• Negotiated and signed the first global sponsorship relationship for Formula 1 racing - responsible for creative, customer and employee engagement, and activation globally. Successfully leveraged the relationship to create a new approach to telling the Dell datacenter story and value proposition.

Jun 2010 – Nov 2010 · 5 mos

• Responsible for global datacenter marketing strategy for the Large Enterprise Business Unit
• Manage a team of marketing resources based in the U.S., Europe and Asia responsible for developing strategy and executing marketing activities for Dell's datacenter solutions in the Large Enterprise customer segment. Developed the first analytics and insights based account targeting and scoring programs to prioritize customer acquisition and resources. Leveraged early Persona-based approach to datacenter marketing and sales integration, developing and leveraging unique messaging and go-to-market strategies that played to Dell's datacenter product portfolio and reputation.
• Primary focus: set marketing strategy, including: target markets, marketing messaging, analyst and press relations and customer engagement.
• Deliver demand generation and awareness campaigns around Dell's datacenter solution, customer facing materials and presentations and meet with customers around the globe communicating our strategy and vision for the datacenter.

Feb 2009 – May 2010 · 1 yr 3 mos

• Responsible for managing field marketing activities for Dell Data Center products, including: Servers, Storage, Networking and the associated ecosystem.
• Manage a team of Field Marketing Managers responsible for launch, demand generation, and sustaining marketing for data center products.
• Primary focus: developing customer facing messaging, defining and executing demand generation programs and sales enablement.
• Deliver marketing programs and messaging that generates sales opportunities and enables field sales activities. Act as the subject matter expert in delivering Dell's Large Enterprise strategy and data center value proposition

Oct 2007 – Feb 2009 · 1 yr 4 mos

• Responsible for exploring and implementing innovative approaches to non-traditional marketing activities
• Primary focus on customer-driven messaging research and causal marketing programs designed to generate sales demand

Jun 2006 – Oct 2007 · 1 yr 4 mos

• Responsible for Dell's Executive Briefing Center
• Staff of Briefing Center Analysts (10) and Technology Showcase (5) Engineers responsible for all facets of briefings in the Dell EBC
• Designed and implemented new end-to-end process for conducting briefings, now used on a global basis

Mar 2000 – Jun 2006 · 6 yrs 3 mos

• Responsible for Americas EMC Field Engagement Relationship, Enterprise Technologists and Client Technologists
• Managed team of 6 Dell | EMC Field Engagement Managers and 1 manager, responsible for field engagement / partnering with EMC Account teams in the U.S., Mexico and South America
• Managed quota bearing team of 10 Storage Sales Specialists and 1 manager, responsible for overlay sales activities for LCA and Global in the U.S.
• Managed team of 13 Enterprise Technologists and 1 manager responsible for in-depth technical pre-sales activities for Dell's Enterprise products, including: Servers, Storage, Operating Systems, Systems Management and Databases.
• Managed team of 14 Client Technologists and 1 manager responsible for in-depth technical pre-sales activities for Dell's client business, including: desktops, notebooks, and workstations
• Received Office of the Chairman Award for work related to establishing and managing the Dell | EMC Relationship
• Responsible for creation and implementation of Dell's first field-based alliance management team responsible for Microsoft, Intel and Oracle field engagement
• Managed team of 8 Alliance Managers responsible for go-to-market activities associated with Microsoft, Intel and Oracle marketing programs
• E-Business business development manager responsible for business development for the Dell eCommerce activities around the Dell Business Model and supplychain.dell.com intellectual property
• Managed team of 5 Business Development Managers responsible for go-to-market activities associated with the intellectual property of the Dell Business Model and supplychain.dell.com
• Received Office of the Chairman Award for work related to establishing and managing the Microsoft, Oracle and Intel Field Engagement

Nov 1998 – Mar 2000 · 1 yr 4 mos

• Responsible for quota and sales activities for MCI WorldComm and UUNet
• Exceeded client and enterprise quota and margin targets 5 quarters out of 5 quarters
• Received Dell Global Account Manager of the Year Award for FY'00 sales attainment and leadership

Nov 1995 – Nov 1998 · 3 yrs

• Responsible for quota and sales activities for Nortel
• Met or exceeded storage quota and profitability targets

Dec 1993 – Nov 1995 · 1 yr 11 mos

• Responsible for quota and sales activities for Electronic Data Systems
• Met or exceeded storage quota and profitability targets