Meghna Kapoor

Performance Marketing Manager

Mumbai, Maharashtra, India6 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Led successful brand growth for multiple FMCG products.
Achieved significant sales increases through innovative marketing strategies.
Recognized for excellence in brand management and communications.

Stackforce AI infers this person is a Marketing Communications expert in the FMCG and Hospitality sectors.

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Skills

Core Skills

Brand ManagementMarketing StrategyBrand StrategyMarket AnalysisMarket ResearchBrand DevelopmentMarket StrategyMarketing CommunicationsBrand Positioning

Other Skills

BrandingMarketingConsumer BehaviorE-commerceConsumer InsightsPublic RelationsCampaign ManagementCommunicationDesktop PublishingPublishingMarketing Budget ManagementCreative WritingPrint AdvertisingHotel ManagementContent Strategy

About

Experienced Marketing Communications Executive with a demonstrated history of working in the hospitality industry. Skilled in Operations Management, Microsoft Word, Sales, Management, and Direct Sales. Strong marketing professional with a Master of Business Administration - MBA focused in Marketing from Manipal University

Experience

6 yrs 7 mos

Total Experience

2 yrs 2 mos

Average Tenure

2 yrs 7 mos

Current Experience

Unilever

3 roles

Global ABM - Glow & Lovely (Fair & Lovely)

Promoted

Dec 2025 – Present · 5 mos · Mumbai, Maharashtra, India

In this role, I work as the country dock for Bangladesh, UAE, Egypt and Unilever International, partnering with teams across these markets to drive brand growth.
I also lead all Sun Care innovations - from building new formats to shaping consumer-first propositions and ensuring our launches land strongly across geographies.

Brand ManagementMarketing Strategy

Global Senior Brand Executive - Glow & Lovely (Fair & Lovely)

Jul 2025 – Dec 2025 · 5 mos · Mumbai, Maharashtra, India

Shaping the future brand world for Glow & Lovely
Driving brand strategy and growth plans across markets - Bangladesh, Arabia, Indonesia, Pakistan, Egypt, UI.

Brand StrategyMarket Analysis

Senior Brand Executive - Surf Excel

Sep 2023 – Jun 2025 · 1 yr 9 mos · Mumbai, Maharashtra, India

Driving brand growth and equity for Surf Excel, a ₹10,000 Cr+ detergent brand in India, delivering a two-year CAGR of 16.7%.
Built a deep understanding of regional markets and consumer behavior; worked across IMRB, Nielsen, Chanakya, equity studies, and media data to diagnose issues and identify growth opportunities, leading to actionable interventions.
Adapted price communication films to enhance consumer value perception; partnered with CMI and creative agencies to sharpen regional messaging, resulting in consistent green brand power across key markets.
Independently reviewed and presented Surf Excel’s media strategy to Home Care leadership, influencing mid-year planning and execution.
Successfully landed ~98% of Surf Excel Powder networks (>50 networks) — pricing, SKU, and product changes — within or ahead of the 2024 schedule.
Key Initiatives taken for potential geographies:
➢ Andhra Pradesh: Significant TOM movement from 40% (Oct 24) to 50% (Mar 25) by:
Conducting extensive consumer research across Andhra Pradesh to validate price-value gaps versus Tide, leading to QW10 fill adjustment from 65g to 75g.
Launching 5 hyper-local creatives anchored in consumer insights.
Led Zee Telugu Drama Juniors integration to build powder credentials — activated 7+ in-show placements, delivering 1000+ GRPs.
Planned and executed home-to-home activations reaching 40L+ rural consumers, reinforcing Surf Excel Quick Wash superiority in low-penetration districts.
➢ Uttar Pradesh:
Launched a voice-based campaign reaching 6M+ rural feature phone users, penetrating media-dark geographies.

BrandingMarketingBrand ManagementMarket Research

Cavinkare

Brand Officer

Jul 2021 – Aug 2023 · 2 yrs 1 mo · Chennai, Tamil Nadu, India

Launched True Tales as a digital-first snacking brand targeting urban health-conscious millennials; achieved 100% sell-through of 2,000+ CLDs across protein bars and puffs within 45 days.
Conducted 30+ consumer immersions across top metros to identify whitespace in functional snacking; mapped unmet needs in consumption occasions, price sensitivity, and flavor expectations among India 1 households.
Developed insight-led GTM strategy and pricing architecture, informed by SKU-level profitability, consumer behavioral data, and competitor benchmarking.
Led full-funnel e-commerce launch across Amazon, Flipkart, BigBasket & Grofers; delivered 3.2% CTR, 3.8x ROAS, and drove first-month sales contribution of 28% via targeted display banners and performance marketing.
Enhanced gross margins by 6–8% by optimizing product mix, reducing input costs, and reallocating brand spends to high-ROI channels.
Honored with CK Bravo Award for leading end-to-end development and successful scale-up of a new snack brand from concept to shelf.

Brand DevelopmentMarket Strategy

Marriott international

Marketing Communications Executive

Aug 2019 – Jul 2021 · 1 yr 11 mos · Chennai Area, India · On-site

Repositioned Sheraton Grand as a premium beachside destination; drove a 3.4x increase in ADR (₹7K → ₹24K/night) through high-impact brand campaigns and increased footfalls.
Launched C Salt, a coastal cuisine restaurant; won 7+ awards and ranked #1 on TripAdvisor for 6 consecutive months.
Won Best Global Campaign (2019), Most Innovative Global Campaign (2019), and Best Video (2020) by Marriott APEC.
Built PR and influencer strategy to secure national media coverage (e.g., Femina India, Hotelier India, Indian Express etc); managed crises and enhanced brand equity through earned media.
Managed marketing across three Marriott properties post-COVID, including Courtyard by Marriott (Madurai) and Four Points by Sheraton (Mahabalipuram).
Recognized twice as Executive of the Month for exemplary performance in marketing innovation and business impact.

Marketing CommunicationsBrand Positioning