Mehak D

Digital Marketing Specialist

Delhi, India3 yrs 8 mos experience

AI Enabled

Key Highlights

Expert in conversion-focused storytelling and user-centric content strategy.
Proven track record in managing high-impact marketing campaigns.
Skilled in leading creative teams and optimizing ad performance.

Stackforce AI infers this person is a Marketing Specialist with expertise in content strategy and performance marketing.

Contact

Skills

Core Skills

Performance MarketingCreative StrategyCopywritingContent StrategyBloggingSocial Media Management

Other Skills

Ad copyScriptingContent MarketingTeam LeadershipGrowth MarketingPaid Search StrategyPaid AdvertisingMarketing CopyAdvertisingContent Management Systems (CMS)Digital MarketingMarketing CampaignsAdvertising CampaignsCampaignsYouTube Video Creation

About

I write, create and enjoy content! Hence a 'CopyPaglu'🎀 & 'ReachPaglu'🫶🏻 Forced to be 24/7 on trends because with me by your side, you get: -> Conversion-focused storytelling -> User-centric content strategy -> Persuasion with purpose

Experience

3 yrs 8 mos

Total Experience

10 mos

Average Tenure

3 mos

Current Experience

Cloudhire

Viral Copy Strategist

Feb 2026 – Present · 3 mos · Gurugram, Haryana, India · Remote

Own the end-to-end copy strategy for paid ads across Meta, Google, LinkedIn, and YouTube.
Write high-converting ad copy, hooks, and scripts optimized for different funnel stages (TOFU, MOFU, BOFU).
Develop 100+ performance creatives weekly including UGC ads, testimonial videos, meme ads, and short-form reels.
Manage and mentor a team of designers, video editors, and interns, ensuring smooth creative production.
Collaborate with the performance marketing team to analyze ad metrics and optimize creatives for higher CTR and lower CPL.
Lead creative testing strategies by experimenting with multiple hooks, formats, and storytelling angles.
Produce organic-style value content and ad creatives to save in marketing spend.
Oversee the creative pipeline from ideation to publishing, ensuring timely campaign delivery.

Performance MarketingAd copyCreative StrategyScriptingContent MarketingTeam Leadership+3

Gyandhan

Senior Copywriter

Mar 2025 – Feb 2026 · 11 mos · Delhi, India · Hybrid

Ideate, plan, and execute high-impact marketing campaigns targeting students aspiring to study abroad.
Develop and manage performance-driven ad creatives for platforms like Meta, Google, and YouTube.
Script, produce, and oversee engaging ad video content tailored for reels, shorts, and campaign explainer videos.
Conceptualize and write high-conversion emailers across lead nurturing, re-engagement, and referral flows.
Design and write event-specific content, including branded content, landing pages, reels, and promotional copies.
Lead end-to-end execution of major campaigns and flagship events, from strategy and creative to final rollout.

Performance MarketingMarketing CopyAdvertisingContent Management Systems (CMS)Digital MarketingMarketing Campaigns+7

Futurense technologies

Copy Strategist/Marketing

Jul 2024 – Mar 2025 · 8 mos · Hybrid

1. Leading SM Strategy for Futurense UNI, driving increased engagement on IG & YT through targeted content & scriptwriting.
2. Managing 2 IG Accounts, curating & executing monthly content calendars.
3. Increasing brand visibility by overseeing the content strategy, aiming to achieve a rise in story interactions & boost in post reach.
4. Collaborating directly with the marketing team, contributing to an increase in lead generation across all verticals.
5. Developing High-Impact Content for IG & YT, leading to growth in video views and improved audience retention.
6. Streamlining Content Production by creating efficient workflows for the monthly content calendar, reducing content delivery time.

Performance MarketingSocial Media ManagementSocial Media Optimization (SMO)Content StrategyAdvertisingContent Management Systems (CMS)+9

Blue frog production

Senior Copywriter/Strategist

Aug 2023 – Jul 2024 · 11 mos · Delhi, India · On-site

1. Strategized SM strategy for top brands spanning diverse sectors, driving an increase in online engagement.
2. Planning content strategies for new launching brands including brand dossier, branding, logo, tonality, website etc. Same for the rebranding of already existing brands.
3. Crafting compelling PR articles, YouTube scripts, & planned Social Media Grids to achieve brand visibility.
4. Executed tailored copies for ADs & enhancing brand image impact an increase of followers + visibility.
5. Developed innovative content campaigns for diverse occasions, resulting in a 40% increase in user engagement.
6. Collaborated cross-functionally around the team, and assisted copy interns to manage the social media pages of various brands onboarded.
BRANDS WORKED ON
1. MiniWesst
2. UniqueFlooring
3. Potenza Wellness
4. India Ahead
5. Ghunnghat
6. Crapsss
7. DeCeramica
8. Brahamand
9. Luxehem
10. Marqa

Performance MarketingAdvertisingCampaignsSocial Media StrategyCreative WritingOnline Advertising+6

Mim-essay

Associate Content Writer

May 2022 – Apr 2023 · 11 mos · Delhi, India

1. Writing blog posts, searching for trending topics, and updating the website's blog.
2. Looking into educational blogs and assisting with database updates.
3. Writing SOP/Visa Essay for CPA clients and building Resumes.
4. Supporting content generation for marketing initiatives and social media posts.
5. Using SEO and copywriting strategies to improve the content's engagement.

Creative WorkBloggingMultitaskingWordPressTeamworkKeyword Research+12

Indiaahead

Newsdesk

Jan 2022 – May 2022 · 4 mos · Noida, Uttar Pradesh, India

1. Gaining a thorough knowledge of the software blaze and its use in the media industry.
2. Writing down anchor reads/headings/breakings to go on-air.
3. Responsible for daily updates of the ticker and news headlines.