Soumitra Sengupta

Co-Founder

Bengaluru, Karnataka, India15 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • 15 years of expertise in AI-powered digital marketing.
  • Proven track record in driving substantial growth for startups.
  • Recognized for strategic thinking and innovative solutions.
Stackforce AI infers this person is a seasoned digital marketer with expertise in B2C growth strategies across Fintech and E-commerce sectors.

Contact

Skills

Core Skills

Digital MarketingGrowth StrategiesDigital StrategySeoMarket ResearchData AnalysisMarketing StrategyProblem SolvingE-commerceManagement

Other Skills

Growth HackingAnalytical SkillsProduct MarketingMonetizationSearch Engine Optimization (SEO)Public RelationsTeam ManagementPerformance MarketingContent MarketingEmail MarketingSocial Media MarketingEntrepreneurshipBusiness DevelopmentAdvertisingOnline Marketing

About

I am a seasoned AI-powered digital marketer with over 15 years of expertise in Product Growth and Content Marketing. I currently consult multiple startups (both early & growth stage) as a Fractional CMO/Growth Advisor. Throughout my career, I have consistently crafted impactful marketing strategies, driven substantial growth, and expanded market share through multichannel approaches for B2C consumer internet startups across fintech, e-commerce, martech, health & fitness sectors. Recognized for my strategic thinking and ability to stay ahead of industry trends, I excel at translating market insights into actionable, results-driven recommendations. I leverage my unique blend of marketing acumen and technological proficiency to deliver innovative solutions. My core competencies include Digital Marketing, Product Marketing, Content Strategy, SEO/ASO, Marketing Automation, Email Campaigns, and Social Media Marketing. I am committed to driving measurable outcomes and fostering innovation in dynamic, high-growth environments.

Experience

Council of fractional cxo

Secretary

Feb 2024Jul 2024 · 5 mos · Bengaluru, Karnataka, India

Vegfit by priyanka

Co-Founder (Growth)

Jul 2023Jan 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

Market ResearchAnalytical SkillsProblem SolvingManagementData Analysis

Socia

Advisor

Jan 2023Dec 2024 · 1 yr 11 mos · Bangalore Urban, Karnataka, India · On-site

Digital StrategyMonetizationSearch Engine Optimization (SEO)Problem SolvingSEO

Freelance

Fractional CMO/Growth Advisor

Oct 2022Present · 3 yrs 5 mos · India · Remote

  • I help B2C companies as a Fractional CMO/Growth Advisor
Market ResearchGrowth HackingAnalytical SkillsProduct MarketingGrowth StrategiesMarketing Strategy+2

Growth rangers

Co-Founder

Jul 2020Jul 2023 · 3 yrs · Remote

  • Growth Rangers is a SEO focused growth company which works with internet first companies to grow their organic visibility and user base

Growth matters

Co-Host

Jul 2020Aug 2020 · 1 mo

Money view

Marketing Lead

May 2016Jul 2020 · 4 yrs 2 mos · Bengaluru, Karnataka, India

  • I lead the Marketing team at Money View,a fintech company with apps for consumer lending and personal finance management.
  • My responsibilities included -
  • Performance Marketing Strategy, Strategy and execution of campaigns for organic acquisition - Content marketing, SEO(Search Engine Optimization), ASO (App Store Optimization), Email/SMS marketing, Social Media Marketing
  • Conceptualizing acquisition campaigns for performance marketing channels like Facebook, Google Display Network, Youtube, Affiliate Networks to consistently get among the lowest CPAs in the finance vertical
  • Strategy and execution of user communication throughout User Lifecycle with inputs from product and risk teams
  • Executing marketing automation strategies for higher conversion (loans), retention
 and repayments (for the lending app).
  • Restructuring Branding hierarchy and guidelines to align with new products
  • Managing external PR team to achieve desired business outcomes
  • Key Achievements :
  • Winning the Best Corporate Blog Award of 2017 by IndiBlogger (foremost authority of Blogging in India) without spending a single dollar in content promotion
  • Cutting down customer reacquisition cost by 1/5th by setting up SMS and Email marketing infrastructure for reacquisition
  • Strategizing email marketing campaigns with 65% Open rates (industry-standard 20%) and increase response of loan repayment delinquent customers by 3x.
Analytical SkillsPublic RelationsProblem SolvingManagementTeam ManagementData Analysis+1

Vivilio

Founding Member and Growth Lead

Jul 2015Feb 2016 · 7 mos · Gurgaon

  • Vivilio is a platform to discover books through peer and influencer recommendations.
  • Joined as founding member and conceptualized the product
  • Conceived and executed the branding
  • Strategized, tested and managed growth through following marketing channels :
  • Content - Generation and distribution of list-articles based on research and data
  • Social - Community building through Influencer marketing, giveaways and FB paid outreach
  • Email - Increasing engagement through Email automation, Newsletters
  • PR - Increasing visibility through Product Hunt, Hacker News, YourStory, HuffPost and various other blogs
  • Designed the Android Mobile app (in development)
Analytical SkillsProblem SolvingData Analysis

Itasveer.com

Director - Marketing and Operations

Jul 2013Jul 2015 · 2 yrs · Gurugram, Haryana, India

  • Grew an e-commerce company with limited resources in a niche segment (personalised photo products)
  • Increased sales by 31% in the first year and gross profit by 21% by cutting administration costs and optimising product costs.
  • Redesigned a newer mobile compatible web platform and android app
  • Did organic marketing campaigns through e-mail, social media, content and referral marketing
  • Introduced 4 different product lines including popular products like personalised mobile cases and new innovations like 3d printed clone dolls
  • Opened up third-party sales channels by tying up with Ferns and Petals, Indiatimes, Giveter, Giftxoxo for affiliate sales
Analytical SkillsProblem SolvingManagementTeam ManagementData AnalysisE-commerce

Becabo media pvt. ltd.

Head Of Operations

Feb 2012Jun 2013 · 1 yr 4 mos · Gurugram, Haryana, India

  • Becabo Media was India’s first company that helped Internet Service Providers (ISP) generate profits through supplemental advertising revenues.
  • Gained exposure of a B2B setup and managed a 15+ team of web developers, network engineers and sales managers in a fast-growth angel funded start-up environment.
  • Engaged with regional ISPs like YouBroadband, Spectranet, Alliance, Syscon,Ortel to increase their monetization of their subscriber base
  • Managed relationships with Ad-networks like Komli, Ozone etc.
  • Renegotiated with Internet Service Providers to shift to Revenue sharing model from fixed payouts and decreased outgoing cash flow
  • Worked closely with the Co-founders to facilitate the acquisition of another company in same domain which increased user reach by 10x

Itasveer.com

Head Of Operations

Sep 2010Jan 2012 · 1 yr 4 mos · Gurugram, Haryana, India

  • iTasveer is India's 1st photo products portal established in 2006.
  • Managed a team graphic designers and operations executives to process day to day orders
  • Managed vendor relationships
  • Managed Customer service and social media marketing

Mentorpolis.com

Sales and Operations Manager

Dec 2009Aug 2010 · 8 mos · Gurgaon

  • Mentorpolis was a online marketplace for mentorship which connected mentees who seeked academic and professional advice from accomplished and suitable mentors, via one-to-one telephonic calls and helped them make informed decisions in their career.
  • Did telephonic sales to sell mentoring packages to prospective leads
  • Managed back-end operations of connecting mentor with students
  • Developed content for website by conducting audio interviews with the mentors

Airtel

Intern

Jul 2008Aug 2008 · 1 mo · Greater Jaipur Area

  • Worked with external auditor to inspect and implement organization workflows which would comply with ISO/IEC 27001 (Information security management system) standards

Education

Reforge

The Growth Series

Jan 2020Jan 2020

University of Rajasthan

Bachelor's degree — Computer Science

Jan 2005Jan 2009

St. Paul's Sr. Sec School

Jan 1995Jan 2005

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