Jul 2023 – Jan 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

Jan 2023 – Dec 2024 · 1 yr 11 mos · Bangalore Urban, Karnataka, India · On-site

Oct 2022 – Present · 3 yrs 5 mos · India · Remote

• I help B2C companies as a Fractional CMO/Growth Advisor

Jul 2020 – Jul 2023 · 3 yrs · Remote

• Growth Rangers is a SEO focused growth company which works with internet first companies to grow their organic visibility and user base

Jul 2020 – Aug 2020 · 1 mo

May 2016 – Jul 2020 · 4 yrs 2 mos · Bengaluru, Karnataka, India

• I lead the Marketing team at Money View,a fintech company with apps for consumer lending and personal finance management.
• My responsibilities included -
• Performance Marketing Strategy, Strategy and execution of campaigns for organic acquisition - Content marketing, SEO(Search Engine Optimization), ASO (App Store Optimization), Email/SMS marketing, Social Media Marketing
• Conceptualizing acquisition campaigns for performance marketing channels like Facebook, Google Display Network, Youtube, Affiliate Networks to consistently get among the lowest CPAs in the finance vertical
• Strategy and execution of user communication throughout User Lifecycle with inputs from product and risk teams
• Executing marketing automation strategies for higher conversion (loans), retention
 and repayments (for the lending app).
• Restructuring Branding hierarchy and guidelines to align with new products
• Managing external PR team to achieve desired business outcomes
• Key Achievements :
• Winning the Best Corporate Blog Award of 2017 by IndiBlogger (foremost authority of Blogging in India) without spending a single dollar in content promotion
• Cutting down customer reacquisition cost by 1/5th by setting up SMS and Email marketing infrastructure for reacquisition
• Strategizing email marketing campaigns with 65% Open rates (industry-standard 20%) and increase response of loan repayment delinquent customers by 3x.

Jul 2015 – Feb 2016 · 7 mos · Gurgaon

• Vivilio is a platform to discover books through peer and influencer recommendations.
• Joined as founding member and conceptualized the product
• Conceived and executed the branding
• Strategized, tested and managed growth through following marketing channels :
• Content - Generation and distribution of list-articles based on research and data
• Social - Community building through Influencer marketing, giveaways and FB paid outreach
• Email - Increasing engagement through Email automation, Newsletters
• PR - Increasing visibility through Product Hunt, Hacker News, YourStory, HuffPost and various other blogs
• Designed the Android Mobile app (in development)

Jul 2013 – Jul 2015 · 2 yrs · Gurugram, Haryana, India

• Grew an e-commerce company with limited resources in a niche segment (personalised photo products)
• Increased sales by 31% in the first year and gross profit by 21% by cutting administration costs and optimising product costs.
• Redesigned a newer mobile compatible web platform and android app
• Did organic marketing campaigns through e-mail, social media, content and referral marketing
• Introduced 4 different product lines including popular products like personalised mobile cases and new innovations like 3d printed clone dolls
• Opened up third-party sales channels by tying up with Ferns and Petals, Indiatimes, Giveter, Giftxoxo for affiliate sales

Feb 2012 – Jun 2013 · 1 yr 4 mos · Gurugram, Haryana, India

• Becabo Media was India’s first company that helped Internet Service Providers (ISP) generate profits through supplemental advertising revenues.
• Gained exposure of a B2B setup and managed a 15+ team of web developers, network engineers and sales managers in a fast-growth angel funded start-up environment.
• Engaged with regional ISPs like YouBroadband, Spectranet, Alliance, Syscon,Ortel to increase their monetization of their subscriber base
• Managed relationships with Ad-networks like Komli, Ozone etc.
• Renegotiated with Internet Service Providers to shift to Revenue sharing model from fixed payouts and decreased outgoing cash flow
• Worked closely with the Co-founders to facilitate the acquisition of another company in same domain which increased user reach by 10x

Sep 2010 – Jan 2012 · 1 yr 4 mos · Gurugram, Haryana, India

• iTasveer is India's 1st photo products portal established in 2006.
• Managed a team graphic designers and operations executives to process day to day orders
• Managed vendor relationships
• Managed Customer service and social media marketing

Dec 2009 – Aug 2010 · 8 mos · Gurgaon

• Mentorpolis was a online marketplace for mentorship which connected mentees who seeked academic and professional advice from accomplished and suitable mentors, via one-to-one telephonic calls and helped them make informed decisions in their career.
• Did telephonic sales to sell mentoring packages to prospective leads
• Managed back-end operations of connecting mentor with students
• Developed content for website by conducting audio interviews with the mentors

Jul 2008 – Aug 2008 · 1 mo · Greater Jaipur Area

• Worked with external auditor to inspect and implement organization workflows which would comply with ISO/IEC 27001 (Information security management system) standards