Melissa Keen — Digital Marketing Specialist
Hi, I’m Melissa, a Content Marketing Leader with 10+ years’ experience shaping brand content to build trust, drive growth, and make people actually care. I specialise in creating content ecosystems that connect strategy, creativity, and commercial outcomes. From SEO frameworks and thought leadership programmes to full-funnel content campaigns, I help brands translate business goals into stories people genuinely care about (and search engines can actually find!) Currently, I lead content strategy and campaigns at LandTech, a proptech company transforming how developers find and assess land. Before that, I’ve helped brands across health, beauty, fitness, travel, pet care, executive search, and manufacturing to refine their voice, scale organic visibility, and generate meaningful leads - the type that actually leads to revenue. I've worked with clients in the UK, France, Spain, Turkey, Germany, Australia, and the US. My approach blends psychology and heartfelt storytelling with data. One important thing I’ve learned is that people buy from people. Content isn’t about shouting louder, it’s about saying something worth listening to. And that’s where I come in. Some highlights I’m proud of: - Ranked #1 on Google for multiple high-value keywords through targeted SEO - 952% increase in MQLs through full-funnel content and conversion strategy - 7.4k new organic users in six months following an SEO audit and content repositioning - 238% boost in social engagement and 1,000% follower growth, all organic - Global content delivery across six languages and multiple markets - Helped deliver the most successful webinar in company history with 508 sign-ups (+154%) and 233 attendees (+133%), with 91% rating the webinar “good” or above. - Viral short-form content with 120K+ impressions in under 8 hours Beyond performance, I love mentoring teams, building frameworks for scalable content, and finding the *chef's kiss* sweet spot where creativity meets commercial value. I’m also adept in strategy development, SEO, social media, email marketing, influencer outreach, and PR. When I’m not knee-deep in marketing campaigns, I’m usually writing fiction. My debut novel is currently being edited with the help of Cesca Major, a bestselling author and Reese’s Book Club pick. 🔗 See my portfolio here: http://bit.ly/4pdVzSf 📱 Follow my professional Instagram: @melissakeencontent ✍🏻 Subscribe to my newsletter for industry updates, writing insights, and general rambling: https://substack.com/@melissakeencontent If you’d like to connect, just drop me a message!
Stackforce AI infers this person is a Content Marketing Expert with a focus on B2B and B2C strategies in the Health and Beauty sectors.
Location: Stoke-On-Trent, England, United Kingdom
Experience: 11 yrs 10 mos
Skills
- Content Strategy
- Digital Marketing
- Sales Management
- Account Management
- Social Media Management
- Content Planning
Career Highlights
- Ranked #1 on Google for multiple high-value keywords
- 952% increase in MQLs through content strategy
- Viral content with 120K+ impressions in under 8 hours
Work Experience
LandTech
Content Manager (1 yr 2 mos)
Spencer Group
Senior Marketing Specialist (1 yr 4 mos)
MasterMover
PR & Content Manager (5 mos)
The Hayo'u Method
Content Manager (9 mos)
MK Content Creation
Fractional Content Marketing Specialist (6 yrs 10 mos)
Nutrivitality Ltd
Health & Beauty Digital Communications Executive (1 yr 10 mos)
Friction Free Shaving
Head of Marketing (7 mos)
Young Ideas Group
Head of Content (1 yr 3 mos)
bareMinerals
Account Manager (11 mos)
Smashbox Cosmetics
Smashbox Account Manager (1 yr)
Boots UK
No7 Beauty Consultant (1 yr 7 mos)
Sales Assistant (2 mos)
TMS
Dispatch Manager (4 mos)
d:one - University of Derby's Student Radio Station
News Manager (2 yrs)
Education
Bachelor's degree at University of Derby
