Jan 2025 – Feb 2026 · 1 yr 1 mo · Nanaimo, British Columbia, Canada · Hybrid

• Led the end-to-end development of cohesive brand identities, crafting distinctive visual systems for both digital and print media.
• Designed scalable brand assets, including iconography, templates, and social media sticker packs, to ensure consistency across all customer touchpoints.
• Created high-impact packaging, merchandise, and promotional materials that aligned with brand strategy and enhanced market presence.
• Produced branded sticker sets and micro-assets optimized for Instagram and branded collateral design.
• Managed website content updates, performance optimization, and visual enhancements for both desktop and mobile.
• Independently managed content creation for Horang and Horang Market, including photography and videography. Delivered 10 daily pieces of short-form content (Posts, Reels, Shorts) within work hours to consistently boost engagement.
• Developed and executed targeted social media content for Instagram, Facebook, Yelp, TripAdvisor, and TikTok, tailored to platform-specific audiences.
• Maintained cohesive brand storytelling across channels through data-informed, visually consistent design.
• Optimized website UX/UI for seamless navigation, faster load times, and improved accessibility.
• Collaborated cross-functionally with marketing, operations, and executives to translate brand vision into compelling visual experiences that resonated with customers.

Jun 2024 – Aug 2024 · 2 mos · Seoul, South Korea · Hybrid

• Designed a responsive stock simulator web app platform for beginner investors, ensuring optimal user experience across PC, mobile, and tablet devices.
• Conducted meetings and collaborated with developers to finalize technical specifications, making sure that the design was feasible within the given timeframe and adaptable to various screen sizes.
• Created the user flow and designed the user interface with a focus on responsive design principles to deliver a seamless experience across different devices.
• Developed a comprehensive design system, including the brand concept, logo, key visuals, iconography, and overall branding, ensuring consistency and responsiveness throughout the platform.
• Conducted user testing and successfully launched the service within two weeks, with full functionality and a user-friendly interface across all platforms.

Jan 2024 – Apr 2024 · 3 mos · Vancouver, British Columbia, Canada · Remote

• Provided guidance on best practices in developing effective brand identities.
• Designed various brand collaterals such as brochures, business cards, letterheads.
• Created digital assets such as web banners and social media graphics.
• Developed 3D logo animations for interactive web applications and websites.
• Produced high-quality visuals that communicated key messages effectively.

Sep 2023 – Dec 2023 · 3 mos · Vancouver, British Columbia, Canada · Remote

• Developed new style guides for the Real Estate platform.
• Facilitated brainstorming sessions with cross-functional teams.
• Conducted research and analysis of customer feedback to inform design decisions.
• Provided guidance on user experience best practices throughout projects lifecycle.
• Worked closely with engineering teams during implementation phase.
• Designed wireframes, mockups, prototypes, and other visuals.
• Conducted user testing sessions with a lawyer to evaluate usability.

Sep 2022 – Dec 2022 · 3 mos · Vancouver, British Columbia, Canada · Hybrid

• Worked closely with copywriters and other team members during the creative process.
• Edited digital images to improve the overall look of a project.
• Participated in brainstorming sessions with other designers on new ideas or approaches.
• Developed visuals that effectively communicated complex ideas in an engaging manner.
• Created designs, concepts, and sample layouts, based on knowledge of layout principles and aesthetic design concepts.
• Designed layouts for print documents using Adobe InDesign software.

Sep 2021 – Apr 2022 · 7 mos · Seoul, South Korea · Hybrid

• Created branding guide and other visual marketing materials.
• Defined a visual language as an extension of the brand.
• Developed ideas and strategies that show insight and innovation.
• Planned, designed, and directed new product lines for children in a month.
• Launched a new product to the international market.
• Designed and developed brand logo, symbol, and its own typeface.
• Designed webpage, and iconography.
• Prepared a visual presentation as for branding and delivered it to CEO every week.

Mar 2020 – Apr 2021 · 1 yr 1 mo · Seoul, South Korea · On-site

• Designed experiences that create strong emotional connections with users in order to build trust, drive preference, and ultimately create affinity.
• Developed and maintained Beginmate's design systems.
• Made a branding guide (planning, brand story, concept, slogan, mission, vision, statement, color guide, logo, symbol, visual pattern, and pictograms).
• Planned SNS content in a form of card news, blog post, web banners etc.
• Communicated and collaborated with team members(front-end & back-end developers and UX & Web Designers to develop a new platform.
• Made a Pitchdeck design to deliver a compelling message and impression with effective infographics aiming for potential investment opportunities.
• Worked closely with CEO & CSO and gave a visual presentation every week.
• Created wireframes, UI designs, and prototypes.

Mar 2019 – Present · 7 yrs 2 mos · Remote

• Strategic BX & Agentic Intelligence
• Architecting sophisticated brand systems by integrating agentic AI workflows to synthesize strategic narratives with high-dimensional visual identities for visionary, human-centric brands.
• Scalable Product & Mobile Ecosystem
• Spearheading the end-to-end development of a flagship web project and an AI-native mobile application, bridging the gap between autonomous design logic and production-ready architecture.
• Next-Gen Motion & Immersive Storytelling
• Elevating brand presence through generative motion and high-fidelity visual assets, delivering immersive digital experiences that define the future of brand-user interaction.