Jul 2017 – Jan 2018 · 6 mos

• Managed a team of twenty full-time team members spanning digital functions including editorial, video, influencer talent, social, and branded content
• Oversaw an always-on digital network across multiple brands
• Video views across the network topped 3.5 billion in 2017
• Network generated on average over 6,000 pieces of content/month across 300 channels
• Worked in partnership across Disney Parks, Studios, and Media Networks to align marketing tactics and executions with overarching campaign strategy
• Lead contributor and driver in partnership with our ad sales team to deliver against our media business
• Delivered approximately 400% revenue growth over three years
• Partnerships included 40 clients spanning all verticals including auto, CPG, retail, tech, and financial services
• Developed digital extensions of linear programming in conjunction with Freeform, ABC, and Disney Channel
• Developed and maintained relationships with key digital platforms (Facebook, Twitter, YouTube, Snapchat, Instagram) to deliver go-to-market product solutions for our advertisers
• Led strategy for setting annual KPIs, optimizing resources, and shifting team priorities due to changes in the digital space

Jul 2015 – Jul 2017 · 2 yrs

May 2011 – Sep 2014 · 3 yrs 4 mos

• Supervised nine producers, editors, and community managers responsible for Disney and Pixar brands and franchises across digital platforms
• Oversaw launch and ongoing editorial strategy for Oh My Disney
• Traffic grew to over 100M page views and 10M visits/month in 2 years
• Fan community grew from 175M to 1B+ from 2011 to 2014
• Worked with Ad Sales and Marketing to create custom sponsored video and editorial packages, created new revenue streams for digital businesses
• Clients included: Ocean Spray, Norton, Kohls, Pandora
• Oversaw development and production of 200+ original videos and series
• Responsibilities included: led creative from inception to final product, developed distribution and marketing plans, managed budgets, hired vendors, identified external contributors for video partnerships i.e. “Darth Vader Goes to Disneyland” (3.7MM YouTube views) “Ducktales Theme Song with Real Ducks” (6.2MM YouTube views)
• Curated and visualized viewership data, optimized strategy to improve KPIs

Aug 2014 – Jul 2015 · 11 mos · Playa Vista, California, United States

• Led creative strategy for content programming, media partnerships, and special projects at YouTube Space Los Angeles
• Managed a team of creative and production strategists responsible for program ideation and execution, creator marketing outreach, external partnerships, operations, budgeting, and sales campaign delivery
• Programs and content garnered hundreds of press mentions including stories in USA Today, EW, Variety, Deadline, and CNBC
• Partnered with Media Sales teams to craft custom content sponsorships and programming for major business verticals
• Sponsored content programs included clients in Entertainment (i.e. Disney, Universal, Sony), Automotive (i.e. Chevy, Ford), and F&B (i.e. Red Bull, Coca-Cola)
• Worked cross-functionally with Marketing, Product, Legal, Music, Strategic Partner Management, Engineering, and Business Development to drive platform innovation and executed programs aligned with overall YouTube goals
• Activated brand sponsorship packages for funding and monetization opportunities to support YouTube creators
• Wrote and presented data-centric reports for executives across the organization

Aug 2008 – May 2011 · 2 yrs 9 mos

• Lead producer on shows including: The Biggest Loser (NBC), Shear Genius (Bravo), The Early Show (CBS), Shedding for the Wedding (CW)
• Supervised segment producers, worked in the field and post-production, pitched storylines, directed production crews, led notes sessions with network executives, managed budgets, and executed sponsor integrations

May 2007 – Jul 2008 · 1 yr 2 mos

• Transitioned TMZ franchise from website to television series, helped develop brand vision, editorial voice, distribution, content, and monetization strategy
• Identified new revenue opportunities for brand through on-air content (i.e. show expansion) and offline (i.e. TMZ bus tours)

May 2006 – May 2007 · 1 yr

• Served as conduit between creative, production, and executive teams both in the field and in-post production
• Produced episodes of the series, as well as promotional sponsorship content for on-air teases, digital distribution, and CBS affiliate partners

May 2005 – Jun 2006 · 1 yr 1 mo

• - Assisted EVP and VPs of communications and marketing divisions to set strategy and tactics, liaised with ad agency