Aug 2023 – Oct 2024 · 1 yr 2 mos · New York, New York, United States

• I led a company-wide brand and website redesign that aligned visual strategy with business goals and enhanced the user experience. As part of this work, I created scalable brand systems in Figma to unify design across web, marketing, and product.
• To strengthen visual storytelling and ensure consistency, I expanded our illustration and icon libraries and produced impactful marketing assets such as sell sheets, social templates, and launch materials.
• One standout achievement was launching a bold, festival-themed sub-brand for the 2024 trade show season. I guided the creative direction and execution across digital and print channels, delivering a cohesive and engaging experience.
• Throughout the project, I collaborated with external agencies to ensure timely, high-quality delivery and worked cross-functionally to meet evolving design needs and strategic priorities.

Mar 2022 – Aug 2023 · 1 yr 5 mos · New York, New York, United States

Oct 2021 – Mar 2022 · 5 mos

• Specializing in product marketing design, I used illustration, iconography, and visual systems across web, email, presentations, and collateral to support product education and drive adoption. I helped strengthen brand visibility through strategic campaigns, blog content, and social media initiatives.
• In collaboration with the Creative Director, I played a key role in evolving the brand into a more refined and cohesive identity. I also led internal design training sessions to align teams with updated brand standards and served as the lead designer for expanding CFTV and Innovation Week branding across channels.

Sep 2020 – Sep 2021 · 1 yr

Oct 2018 – Sep 2020 · 1 yr 11 mos · San Francisco, California, United States

• I played a key role in shaping the creative vision, leading the design and production of digital and print assets. By focusing on immersive experiences and thoughtful event journeys, I helped increase attendee engagement. I also mentored interns and international teams, fostering collaboration and creative growth. In partnership with leadership, I supported brand initiatives that strengthened consistency and contributed to the company’s overall growth.

Feb 2018 – Oct 2018 · 8 mos · San Francisco, California, United States

Feb 2017 – Sep 2017 · 7 mos · Carlsbad, California, United States

Nov 2016 – Mar 2017 · 4 mos · San Diego, California, United States

Dec 2015 – Jun 2016 · 6 mos · Istanbul, Istanbul, Türkiye

Mar 2015 – May 2015 · 2 mos · San Diego, California, United States