Sep 2024 – Apr 2025 · 7 mos · South Jakarta, Jakarta, Indonesia · Hybrid

• Spearheaded end-to-end category growth, achieving massive multi-fold increases in GMV and bookings within six months.
• Built the category from scratch — owning pricing, marketing, and service delivery to ensure both rapid growth and operational scalability.
• Designed and implemented a digital point & bonus system to boost productivity and satisfaction for XX+ in-house workers.
• Launched new service lines and managed GTM execution across operations, marketing, and finance teams.
• Collaborated cross-functionally on campaign ideation, A/B testing, and performance tracking to optimize ROI and achieve KPIs.
• Identified market gaps and refined service positioning through customer insights, driving breakthrough traction and strong customer satisfaction.

Apr 2024 – Sep 2024 · 5 mos · Jakarta, Indonesia · Hybrid

• Delivered weekly business performance analyses that shaped data-driven decisions and accelerated month-over-month growth.
• Identified key drivers behind market fluctuations and proposed actionable solutions that improved product and merchant performance.
• Managed cross-functional mini-projects across operations, marketing, and finance to enhance pricing, assortment, and growth strategy.
• Built tracking frameworks and dashboards to monitor project impact and ensure alignment with company KPIs.

Nov 2023 – Nov 2023 · 0 mo · Depok, West Java, Indonesia · On-site

• Provide assistance and guidance to new FEB UI students. Support students in lessons and activities, build relationships with students, and promote positive behavior.

Sep 2023 – Mar 2024 · 6 mos · Jakarta Selatan, Jakarta, Indonesia · Hybrid

• Marketing High Flyer Intern- L’Oreal Luxe Divison for Lancôme & Shu Uemura.
• Managed 360° brand campaign projects for new product launches — coordinating creative, media, and e-commerce teams to ensure seamless execution across channels.
• Executed offline activation projects that boosted traffic and exceeded sales targets within a two-week period.
• Improved e-commerce visibility and conversion through optimized banners, reviews, and customer journey flow.
• Supported end-to-end campaign planning, performance tracking, and launch post-mortems to drive continuous improvement.

Jun 2023 – Sep 2023 · 3 mos · Jakarta Selatan, Jakarta, Indonesia

• Developed a vibrant content ecosystem for TikTok Music in South East Asia, aligning product strategies with consumer insights and regional trends, while playing a key role in strategic plans to boost content consumption and engagement.

Jun 2023 – Sep 2023 · 3 mos · Jakarta, Indonesia · Hybrid

• Pioneered the development of a dynamic content ecosystem for TikTok Music across South East Asia, masterfully aligning cutting-edge product strategies with nuanced consumer insights and regional trends, while strategically spearheading initiatives to exponentially boost content consumption and user engagement.

Nov 2022 – Sep 2024 · 1 yr 10 mos · Jakarta, Indonesia

• Skincraft is an independent skincare brand focused on making effective, high-quality skincare accessible through affordable innovation.
• Built and scaled Skincraft from 0–1, achieving Top 10 brand status on Shopee with 100M+ IDR in sales within six months and a 20% quarterly growth rate.
• Launched and managed 600+ influencer partnerships across TikTok and Instagram, driving consistent brand engagement and conversion.
• Attained Shopee Star Seller status within one week of launch; maintained 4.9/5 customer satisfaction based on 1,500+ verified reviews.
• Managed end-to-end product launch projects — from R&D, pricing, packaging, and campaign execution to logistics and performance optimization.
• Built internal systems for order fulfillment, customer service, and marketing analytics to enable scalability and 70%+ gross profit margins.

Nov 2022 – May 2023 · 6 mos · Jakarta Selatan, Jakarta, Indonesia · Hybrid

• Help at UX improvement project for Segari’s 2023 interface, developing copy flow and feature arrangements still used today.
• Optimized SKU assortment based on ROI, GMV, and CVR data — achieving 100% success rate in sales forecast accuracy.
• Planned and executed promotional projects by curating event-based SKUs and designing campaigns that consistently met performance targets.
• Collaborated with product, marketing, and data teams to refine customer journey and post-campaign evaluation.

Sep 2022 – Nov 2022 · 2 mos · Surabaya, East Java, Indonesia

• Managed seller growth projects for key categories (Handphone & Gadget), driving a significant uplift in sales performance.
• Implemented strategic seller enhancement initiatives — analyzing performance data, identifying gaps, and executing targeted action plans.
• Collaborated cross-functionally with marketing and operations teams to plan campaigns and improve category performance.
• Built strong merchant relationships through regular business reviews and proactive performance support, uncovering new growth opportunities.

Jun 2022 – Sep 2022 · 3 mos · Singapore, Singapore

• Introduced high-impact revolutionary efficiency tools that dramatically enhanced team performance and operational effectiveness. Identify market trends and opportunities in Indonesia that can be served with an Aspire Account to increase sales.

Mar 2022 – Jun 2022 · 3 mos · Jakarta Selatan, Jakarta, Indonesia

• Cultivated and managed an extensive network of strategic partnerships, driving substantial growth and service expansion.

Feb 2022 – Nov 2022 · 9 mos · Depok, West Java, Indonesia

• Engineered comprehensive control and risk assessment protocols for BEM FEB UI's operational and financial spheres, crafting meticulous audit plans and delivering incisive monthly reports. Concurrently executed rigorous evaluations and audits of work program financial statements, while overseeing the Research and System Administration Bureau's activities to ensure optimal performance and compliance.

Feb 2021 – Feb 2022 · 1 yr · Depok, West Java, Indonesia

• Conducted crucial professional work research, including Market Research and Customer Satisfaction Index studies, while delivering visually compelling digital interpretations using advanced software tools. Simultaneously analyzed and synthesized critical feedback, facilitating interdepartmental communication for continuous organizational improvement and strategic evaluation.

Jan 2022 – Mar 2022 · 2 mos · Jakarta, Indonesia

• Engineered sophisticated B2B marketing strategies that generated a substantial influx of high-quality leads, while simultaneously forging pivotal client relationships to facilitate seamless product implementation and foster long-term collaborative partnerships.

Jan 2022 – Jan 2022 · 0 mo · Depok, West Java, Indonesia

• TOSSAKA accommodate prospective UTBK participants by holding quality try out and in accordance with UTBK standards.

Dec 2021 – Mar 2022 · 3 mos · Jakarta Metropolitan Area

• Executed comprehensive HR functions for recipient selection, conducting in-depth one-on-one interviews and implementing rigorous onboarding processes, while providing strategic counseling sessions to assess mentee well-being, optimize learning experiences, and gather critical product feedback.

Feb 2021 – Mar 2022 · 1 yr 1 mo

• Led and trained 18 people in diverse commercial team, while concurrently developing innovative marketing strategies that drove substantial quarterly sales growth, securing lucrative deals with international and local partners, and cultivating a robust network of corporate relationships.

Oct 2020 – Feb 2021 · 4 mos

• Implemented high-impact marketing outreach campaigns, skillfully negotiating and formalizing partnership agreements, while strategically building and nurturing an extensive network of potential sponsors and corporate allies through proactive relationship management and business development initiatives.