Jun 2021 – Sep 2024 · 3 yrs 3 mos · Gurugram, Haryana, India

• Working in tandem with the Group CEO to take the organisation to it's next level of growth. Directly handling all revenue functions including Sales, Marketing, International, Digital, Command Centre as well as Growth businesses - Homecare, Retail Pharmacy, Retail Lab, etc. Also looking after overall strategic initiatives as well as M&A activities. Part of the team that led the company going public through its Nov 2022 IPO process.

Jun 2012 – Jun 2021 · 9 yrs · Bengaluru, Karnataka, India

• Part of Narayana Health’s core leadership team. Business Head in-charge of Revenue Delivery through Hospital Sales, International, Domestic and Digital Marketing, and additionally managing various operational roles at India’s third largest integrated Healthcare Group with over 6000 beds across 18 cities in India & one in the Cayman Islands in the Caribbean. Revenue Driver. International Marketing specialist. Expertise in driving aggressive Revenue Growth. Set up and managing the group's centralised Contact Centre operations handling 10K+ daily calls & other non-voice processes. Part of team that took NH public through its highly successful IPO. Managing a Sales & Marketing team of over 400 people spread across the corporate office & individual hospital locations. Instrumental in re-branding the organisation into 'Narayana Health'. Created a very robust, industry leading digital marketing, online & social media footprint for the brand from scratch.

Jul 2011 – Jun 2012 · 11 mos · Greater Chennai Area

• Headed Sales & Marketing for all group hospitals. In-charge of Group Revenue, Sales and International (Medical Tourism), Branding & Communication (ATL, BTL, Online & Social Media), Market Intelligence & Market Research at Asia’s leading & India’s largest integrated Healthcare Group with over 8500 beds across 54 hospitals. Medical Tourism specialist. Custodian of the brand. Developed & executed the annual marketing plan. Spearheaded the company’s international foray into Africa, Middle East & Far East. Reported to Group Chairman.

Mar 2007 – Jul 2011 · 4 yrs 4 mos

• Custodian of the brand at India’s largest Life Insurance company (in no of policies with over 7.5 million customers) at the time. Developed and executed all customer communication (ATL + BTL) as well as the huge amount of internal communication to all the sales channels as well as the insurance agent force, which is extremely integral to the success of the business. Developed & managed lead generation initiatives to build prospect database. Implemented direct marketing programs to tap into these databases. Commissioned market research to understand consumer behaviour and analyzed the results to arrive at brand/product positioning strategies to increase Brand Health scores. Managed the annual marketing plan and budget of INR 480 Million. Reported to the CEO.

Feb 2005 – Mar 2007 · 2 yrs 1 mo

• Planned & executed key marketing initiatives at India’s largest telecommunications company with over 125 million subscribers. Custodian of the brand in Maharashtra & Goa circle ensuring total adherence to the Airtel brand guidelines. Developed communication (ATL+BTL), as well as measured the same through research tracks. Managed the annual marketing budget of INR 180 million. Ensured adequate Top-of-Mind Awareness & Intention to Purchase scores for the brand relative to competition leading to incremental customer & revenue market share. Planned & implemented trade marketing, sales promotion activities & various events to support the sales team. Garnered quite a few recognition awards by the top management.

Aug 2003 – Mar 2005 · 1 yr 7 mos

• Set up the marketing department from scratch for the East India operations of one of India’s first retail entertainment & multiplex chains with currently over 100 screens. Responsible for entire Marketing & PR activities for Inox-East, with the successful launch of three multiplexes.

Aug 2000 – Aug 2003 · 3 yrs

• Managed a clutch of key accounts at the Indian operations of the Chicago, USA based FCB (Foote, Cone & Belding) Advertising Group. Handled various brands across multiple catgories like Double Diamond, Runglee Rungliot, Sargam, Shakti, No 1, Rollick Icecreams, Sarda Plywood, The Kenilworth Hotel, PC Chandra Jewellers, etc.

Jun 1997 – Aug 2000 · 3 yrs 2 mos

• Started my career in the Indian arm of the London, UK based Bates Advertising in client servicing. Handled account management for India’s then largest brand by value, ITC Gold Flake. Developed the advertising for ITC Gold Flake Lights, the first light cigarette to be launched in India. Instrumental in revival of a fledgling brand, ITC Honeydew, to capture the lower end of the market. Managed the communication campaign for one of the largest event led sport franchises of the time, the Gold Flake Open – India’s first & only ATP Tour World Series Tennis tournament featuring champions such as Boris Becker, Patrick Rafter and the like.