Mohamed Salah

CEO

Dubai, United Arab Emirates31 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of diverse marketing experience.
  • Proven track record in leading successful marketing campaigns.
  • Recognized for nurturing young talent and inspiring teams.
Stackforce AI infers this person is a Marketing Leader with extensive experience in MarTech and digital marketing strategies.

Contact

Skills

Core Skills

MarketingBusiness StrategyDigital MarketingSocial Media MarketingProduct MarketingMarketing Management

Other Skills

Business Case PreparationSocial MediaMarketing AutomationOnline AdvertisingProduct ManagementStrategic PartnershipsGo-to-market StrategyInspirationTeam ManagementPresentationsCross-cultural Communication SkillsAdvertisingDigital MediaDigital StrategySocial Networking

About

A leader in modern marketing with more than twenty years of diverse experience in product, trade, consumer, digital & enterprise marketing. An out-of-the-box thinker, with a proven track record of effective campaigns, creativity and team work in some of the world’s most recognized companies. Currently, leading Microsoft marketing in the UAE. Transitioned to this role after a successful stint leading Enterprise & Industry marketing for Microsoft’s Middle East & Africa operations, spanning 79 countries, and thirty offices, the Digital & Social marketing team across MEA, before this managing windows commercial and consumer marketing at subsidiary and corporate levels. Joined Microsoft after great experiences in Motorola and Energizer. Recognized for turning great ideas into results, delivering on strategy, nurturing and developing young talent and creating inspiring work environment. Winner of multiple company awards and acknowledged for tracking digital and social media from sentiment into KPI’s and business results. A regular speaker in marketing conferences and a professional copywriter as well as TV & Radio presenter. Currently a resident of Dubai, with extensive work experience in many Arab and African countries.

Experience

31 yrs
Total Experience
8 yrs 4 mos
Average Tenure
18 yrs
Current Experience

Microsoft

5 roles

CMO - UAE

Promoted

Jul 2025Present · 10 mos

Head of Enterprise and Industry Marketing - Middle East & Africa

Promoted

Feb 2021Aug 2025 · 4 yrs 6 mos

Business Case PreparationMarketingBusiness Strategy

Digital & Social Marketing Manager - Middle East & Africa

Promoted

Jul 2014Feb 2021 · 6 yrs 7 mos

  • Plan, manage & execute all Microsoft Middle East & Africa digital & social marketing campaigns and activities.
  • Manage Microsoft MEA Social media Team , responsible of handling all Microsoft social channels in 79 markets across Middle East & Africa
  • Simply everything related to Microsoft online marketing in MEA that also includes Global Engagement programs & Marketing Automation.

MEA Consumer Apps. Marketing Lead

Jan 2011Jul 2014 · 3 yrs 6 mos

  • Responsible of all marketing activities of Microsoft Applications in MEA across different platforms.
Business Case PreparationProduct MarketingMarketing Management

Windows buisness Group Lead

May 2008Jan 2011 · 2 yrs 8 mos

  • All marketing activities for the Windows business group in Egypt
Business Case PreparationProduct MarketingMarketing Management

Motorola mobility

Retail Marketing manager MEA

Dec 2006May 2008 · 1 yr 5 mos

  • Managing all retail / trade marketing activities in MEA including the merchandising team.

Egyptian radio and television union

TV presenter & Script Writer

Mar 2003May 2008 · 5 yrs 2 mos · Egypt

  • Script writer & presenter of TV shows in Nile Comedy TV Channel ( Tahkeek Mahasalsh & Wana gy Elnahrda).
  • Awarded the best Arabic entertainment TV show for 2 consecutive years from the Arab TV & Radio Festival

Energizer

Marketing Manager

May 1995Mar 2004 · 8 yrs 10 mos · Egypt

  • Managing all the marketing activities for Energizer batteries in Egypt

Education

Faculty of Mass communication

Bachelor's degree — Advertising & Marketing

Jan 1989Jan 1993

Victory College

Jan 1975Jan 1989

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