Mohd Arsalan

Digital Marketing Specialist

West Delhi, Delhi, India6 yrs 10 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Proficient in Search Engine Optimization and Digital Marketing.
  • Experience managing multiple SEO projects across diverse industries.
  • Skilled in using advanced SEO tools and analytics platforms.
Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on SEO and online visibility strategies.

Contact

Skills

Core Skills

Search Engine OptimizationDigital Marketing

Other Skills

Anomaly DetectionArtificial Intelligence (AI)Artificial Neural NetworksBeauty Industry MarketingBloggingChat GPTChatbotsComputer VisionContent ManagementContent StrategyDeep LearningDirect MarketingEmail MarketingEntrepreneurshipFacebook Ads

About

I am a quick learner. I want to become a successful Digital Marketer.

Experience

6 yrs 10 mos
Total Experience
1 yr 4 mos
Average Tenure
2 yrs 7 mos
Current Experience

Techmagnate - a digital marketing agency

Sr. Search Engine Optimization Executive

Nov 2023Present · 2 yrs 7 mos · Delhi, India · On-site

  • Monitoring day on day performance on Google Analytics 4 & Google Search Console.
  • New page research & rising request for new page as per client requirement.
  • Optimizing traffic drop pages on page SEO as per competitor.
  • Using Chat GPT, Google Bard & Microsoft Copilot for creating meta tags, keywords research, keyword bucketing
  • & content structure.
  • Suggesting client to technical SEO changes
  • Daily meeting with client on day on day task & project performance.
  • Creating a monthly & weekly basis SEO plan of action.
  • Handling off page SEO team.
  • Checking off page backlink reports on a weekly basis.
  • SEO root cause analysis for traffic drop pages.
  • Optimizing traffic drop pages on page SEO as per competitor.
Google Analytics 4Google Search ConsoleSEOChat GPTMicrosoft CopilotSearch Engine Optimization+1

Publicis groupe

Search Engine Optimization Analyst

Mar 2022Sep 2023 · 1 yr 6 mos · Gurugram, Haryana, India · Hybrid

  • On Page SEO Activities that I Performed: -
  • Creating website structure.
  • Performing on page SEO audit for entire website using Screaming Frog and SEMrush. Identifying issues and creating recommendations against the issue.
  • Monitoring google search console and google analytics performance and informing to the manager about any change in traffic.
  • Researching for topic and creating content flow by looking at competitors.
  • Extracting blog category, publish date, modified date by using screaming frog x path.
  • Creating content flow for business pages by looking at competitors.
  • Keeping an eye on keywords ranking, ranking features by using Rank Watch.
  • Keeping an eye on service/product trends using Google Trends.
  • Off Page SEO Activities that I Performed: -
  • Creating off page content plan every month for respective project based on keywords performance.
  • Creating off page syndication plan every month for respective project.
  • Technical SEO Activities that I Performed: -
  • Performing technical SEO audit for entire website using Screaming Frog and SEMrush. Identifying issues and creating recommendations against the issue.
  • Performing page speed audit for entire website using Screaming Frog and SEMrush. Identifying issues and creating recommendations against the issue.
  • Reports which I have Worked On: -
  • Creating monthly report for respective project every month.
  • Working on quarterly business review report by following manager’s guidance.
  • Projects:
  • Emeritus India
  • Apollo Cradle
  • Apollo Fertility
  • Bluehost India
On Page SEOScreaming FrogSEMrushGoogle Search ConsoleGoogle AnalyticsSearch Engine Optimization+1

Callino london

Search Engine Optimization Executive

Oct 2020Jan 2022 · 1 yr 3 mos · New Delhi, Delhi, India · On-site

  • Managed whole website independently.
  • Worked on OFF Page SEO Activities like, Profile Creation, URL Submission, Web 2.0, Article Submission, Social Bookmarking, PDF & PPT Submission, Business Listing, Directory Submission, Image Sharing, Press Release Submission, Guest Post, Classified Submission, Q & A, Video Submission, Blog Commenting.
  • Sharing Ranking Report, Traffic Report, Back links Report on Weekly Basis.
  • Keyword Researching using Google Keywords Planner.
  • Auditing for On Page & OFF Page SEO using Tools like, Ahrefs, SEMrush, Moz Pro
  • Screaming Frog.
  • Editing Images using Canva Pro.
  • Finding & Managing Content Writer.
  • Creating Drop-box Links of Products Photo shoot.
  • Changing Products Price, Creating Products Labels.
  • Sharing Upcoming Sale Messages to Users on Facebook.
  • Project:
  • Callino London
Off Page SEOKeyword ResearchGoogle AnalyticsSEMrushSearch Engine OptimizationDigital Marketing

Unibiztec

Search Engine Optimization Executive

Jul 2019Mar 2020 · 8 mos · Gurgaon, India · On-site

  • Worked on many SEO projects using various On Page and Off Page factorswhich Includes client’s
  • websites on top search engine.
  • Worked on Google & Bing SEO projects.
  • Keywords Ranking Report Creation Weekly & Monthly on client required basis.
  • Keeping on Google Analytics & Google Webmaster like - No. Of Visits, Traffic and Error
  • Messages.
  • Keyword Research using Google Keyword Planner & Keywords Everywhere keyword tool.
Google AnalyticsKeyword ResearchSEOSearch Engine OptimizationDigital Marketing

Webpulse solution private limited

Search Engine Optimization Executive

Aug 2018Jun 2019 · 10 mos · New Delhi Area, India · On-site

  • Worked on 40+ Search Engine Optimization projects using various On Page and Off Page factors which includes client’s websites on top search engine.
  • Worked on Social Media Management projects by posting share-able content, banner, Quiz on their
  • social media pages.
  • Keywords Ranking Report Creation Weekly & Monthly on client required basis.
  • Keeping on Google Analytics & Google Webmaster like - No. Of Visits, Traffic and Error Messages.
  • Creating Google My Business Listing of Search Engine Optimization Projects.
  • Projects:
  • Khoobsurat by Pooja Goel
  • Best Western Resort Country Club
  • Dr. A's Clinic
  • Panacea Global Hair & Skin Services
Social Media ManagementGoogle AnalyticsSEOSearch Engine OptimizationDigital Marketing

Graphisads pvt ltd

Digital Marketing Intern

Feb 2018May 2018 · 3 mos · India · On-site

  • Creating page likes, lead generation, and traffic ads campaign on facebook. Creating display, search and gmail sponsored promotions campaign on google ads. Creating email marketing campaign.
  • Projects:
  • Daad India
  • Air India
  • National Skill Development Corporation
Facebook AdsGoogle AdsEmail MarketingDigital Marketing

Education

Indira Gandhi National Open University

Bachelor of Arts - BA

Jan 2017Jan 2020

Delhi School of Internet Marketing

Diploma — Digital Marketing

Aug 2017Nov 2017

National Institute of Open Schooling (NIOS)

Apr 2014Apr 2017

Govt. Boys Sr. Sec School

Apr 2013Mar 2014

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