Mohd Yusuf

Digital Marketing Specialist

Gurugram, Haryana, India6 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led multimillion-dollar marketing initiatives at Google.
Revamped distribution systems for significant business growth at ITC.
Expert in data-driven digital marketing strategies.

Stackforce AI infers this person is a MarTech and FMCG professional with strong expertise in digital marketing and sales strategies.

Contact

Skills

Core Skills

Digital MarketingPerformance MeasurementSalesDemand PlanningBusiness DevelopmentMarketing StrategyAccount ManagementContent Management

Other Skills

AI-based bidding strategiesAnalytical SkillsBrandingBusiness GrowthCampaign StrategiesCategory ManagementChannel Sales DevelopmentChannel Strategy DevelopmentClient ServicesCold CallingConsultative SellingContent DevelopmentContent Management Systems (CMS)Customer Relationship Management (CRM)Data-driven Execution

About

After 3+ years of building impact across Fortune 100 (Google) and FMCG giant (ITC), I bring a unique mix of sales acumen, digital marketing strategy, and data-driven execution. I’ve led high-growth mandates across India’s most competitive categories, from distribution transformation in rural markets to full-funnel growth strategies for eCommerce and D2C brands. At Google, I partnered with C-level marketers to improve media efficiency, ROAS, and incrementality, running advanced experiments like GeoX, Performance Max scaling, and Brand-Search synergy tests. At ITC, I handled a ₹240 Cr+ annual business, led a 35+ member sales team, and collaborated with BCG to drive 25%+ distribution efficiency improvement across 200+ towns. I thrive at the intersection of brand + performance + analytics, and I’m passionate about storytelling that converts, data that persuades, and marketing that scales. Always open to jamming on performance marketing, programmatic strategy, or how YouTube ads quietly power Search ROAS or simply how to drive better results for the business while providing the best experience to the end customers.

Experience

6 yrs 3 mos

Total Experience

1 yr 2 mos

Average Tenure

2 yrs

Current Experience

Google

Marketing Strategist

Jun 2024 – Present · 2 yrs · Gurgaon · Hybrid

Spearheading revenue growth as a Media Specialist, managing a multimillion-dollar quarterly portfolio and navigating success in a dynamic digital ecosystem.
Proficient in AI-powered performance marketing tools including Performance Max, AI-based bidding strategies, dynamic ad personalization, and more.
Leading the design and execution of A/B tests for innovative formats like Performance Max, leveraging value-based predictive bidding to drive profitability and strategic outcomes.
Driving annual go-to-market (GTM) strategies with precision, grounded in robust budget forecasting and multi-quarter One-Google advertising initiatives. Focused on delivering full-funnel impact through automation, advanced measurement, and seamless collaboration with cross-functional teams.

Digital MarketingPerformance MeasurementGoogle AdsData-driven Execution

Itc limited

Sales Manager - CPG

Jul 2022 – Jun 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Led sales and distribution of ITC’s FMCG Foods portfolio across 50+ geographies in India, strengthening demand planning and forecasting using AI-powered tools like Blue Yonder for bottom-line aligned projections.
Partnered with BCG to revamp the legacy distribution system, resulting in 15% business growth and a 25% boost in outlet conversions and productivity across 200+ towns.
Managed and mentored a team of 12 Area Executives, implementing localized pricing and promotional strategies for rural and semi-urban markets, directly driving revenue growth.
Pioneered the deployment of ITC Saathi, an industry-first CRM-integrated trade communication system, improving outreach and engagement
Built and executed high-ROI market trackers to optimize assortment and trade promotions, increasing channel efficiency and sales productivity.
Aligned sales, marketing, and supply chain strategies to deliver region-specific GTM initiatives across wholesale and retail channels.
Acted as SPOC for national productivity tracking systems across 25+ units, monitoring key sales KPIs such as TPM, fill rates, and distribution health.

SalesDemand PlanningStakeholder ManagementTrade Marketing

Niswey

Business Development Intern

Feb 2022 – Jun 2022 · 4 mos · New Delhi, Delhi, India

Identifying viable solutions for varied use cases
Delivering the capabilities of HubSpot as a CRM and integrating it into WhatsApp application
Delivering demos to new leads
CRM sanitization and organizing data for record keeping

Milkbasket

Business Development Intern

Jul 2021 – Oct 2021 · 3 mos

Executing customer acquisition plans
Streamlined ambassador program for 800+ existing users

Account ManagementBusiness Development

Niswey

Sales And Marketing Intern

May 2021 – Jun 2021 · 1 mo · New Delhi, Delhi, India

Develop and execute branding solutions to reach designated buyer personas

Marketing StrategyBranding

Collegedunia

Community Growth Intern

Feb 2021 – Apr 2021 · 2 mos

Developing community growth strategy and expansion of reliable database for institutes
Onboarding partners and campus ambassadors

Account Management

Outlook publishing (india) pvt. ltd.

Sales And Marketing Intern

Dec 2020 – Jan 2021 · 1 mo

Performing sales for Outlook print products and creating a digital strategy
Identifying operational bottlenecks for the purpose reaching newer consumer groups

Direct SalesOperations ManagementSales

Tapmi journal of economics and finance

Editor

Sep 2020 – May 2022 · 1 yr 8 mos

Responsible for developing content for the student run Finance Blog pertaining to the recent happenings in the fields of Economics and Finance for the student and alumni community of institute

T.a.pai management institute, manipal

Senior Member - Literary and Media Committee

Sep 2020 – May 2022 · 1 yr 8 mos

Responsible for institute’s Social Media Marketing, Admissions, Branding, Merchandising, and handling public relations as a part of Literary and Media Committee
Facilitated in managing end to end process for annual admissions from application to induction

Zoutons.com

Content Specialist

Nov 2019 – Jun 2020 · 7 mos · Gurgaon, India

Developed solutions for optimizing existing content and adding silo webpages to increase traffic
Mentored and trained new recruits in the project to expand operations of the division

Content DevelopmentSearch Engine Optimization (SEO)Content Management