Aug 2023 – Feb 2024 · 6 mos · Delhi, India · On-site

• ☞ Owned the end-to-end D2C strategy, aligning with business goals to drive revenue growth, customer acquisition, and retention.
• ☞ Identified and capitalized on growth opportunities in emerging markets, platforms, and customer segments, expanding the brand’s digital footprint.
• ☞ Led performance marketing efforts, ensuring strategic budget allocation across channels to maximize ROI and acquisition efficiency.
• ☞ Championed data-driven decision-making, optimizing campaigns for sustained growth and cost efficiency.
• ☞ Directed Conversion Rate Optimization (CRO) initiatives, improving website performance, customer journeys, and overall revenue.
• ☞ Analyzed revenue metrics and sales funnels, identifying gaps and implementing timely solutions to enhance conversion rates.
• ☞ Spearheaded customer retention strategies, increasing lifetime value and reducing churn through personalized engagement initiatives.
• ☞ Developed and executed loyalty programs, personalized journeys, and customer engagement strategies to deepen brand relationships.
• ☞ Ensured a customer-first approach across all digital touchpoints, delivering a seamless and personalized experience.
• ☞ Collaborated cross-functionally with product, marketing, tech, and other departments to ensure a unified brand experience.
• ☞ Maintained alignment between D2C initiatives and broader business objectives, driving long-term sustainability and market leadership.

May 2021 – Aug 2023 · 2 yrs 3 mos · Hybrid

• ☞ Led end-to-end user acquisition (UA) strategies across social, search, display, and video, driving scalable growth for multiple clients.
• ☞ Managed and optimized multi-million-dollar ad budgets, improving targeted UA metrics through data-driven decision-making and strategic budget allocation.
• ☞ Spearheaded A/B testing, conversion optimization, and audience segmentation, enhancing campaign efficiency and maximizing ROAS.
• ☞ Collaborated with engineering and analytics teams to gain deep insights into post-acquisition user behavior, improving retention and engagement strategies.
• ☞ Built and maintained real-time reporting dashboards, tracking daily, weekly, and monthly performance trends to drive proactive decision-making.
• ☞ Partnered with internal creative teams to develop and test high-impact ad creatives, optimizing CTR and conversion rates.
• ☞ Explored and prioritized new acquisition channels, identifying high-growth opportunities to expand market reach and scale campaigns.
• ☞ Provided strategic leadership in performance marketing, campaign execution, and data analysis, ensuring sustainable client growth.
• ☞ Successfully managed multiple clients across different industries, tailoring UA strategies to meet unique business objectives.
• ☞ Developed standardized frameworks for campaign execution, ensuring consistency, efficiency, and scalability across all paid marketing initiatives.

Jan 2020 – Apr 2021 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• ☞ Partnered with Sales Leaders and Cross-Functional Teams (XFN) to align data insights with business objectives, driving revenue growth and product innovation.
• ☞ Conducted revenue and product analysis, identifying key levers for sales optimization and market ☞expansion.
• ☞ Designed and implemented automated data solutions, enhancing reporting efficiency and enabling real-time insights for sales teams.
• ☞ Led data warehouse planning and governance, ensuring data integrity, accessibility, and reliability across multiple business verticals.
• ☞ Developed dynamic dashboards and reports in Tableau, Data Studio, and in-house tools, empowering stakeholders with actionable intelligence.
• ☞ Executed Conversion Lift and Revenue Impact Studies, measuring the effectiveness of marketing and sales strategies.
• ☞ Optimized budget allocation and sales strategies, improving operational efficiency and maximizing revenue potential.

Jun 2017 – Dec 2019 · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

• ☞ Spearheaded Uber Eats’ launch and expansion in India, scaling from 2 to 30 cities through paid social campaigns
• ☞ Drove growth and efficiency, improving campaign performance by 70% with a data-driven, multi-channel strategy.
• ☞ Led brand and performance marketing campaigns for Uber & Uber Eats, enhancing user engagement and acquisition.
• ☞ Conducted advanced A/B testing, Brand Lift, and Conversion Lift Studies to refine targeting and messaging.
• ☞ Managed high-profile accounts (Airtel, Aakash, Vistara, Zee5) while leading the Paid Social vertical at the agency.