Feb 2022 – Dec 2025 · 3 yrs 10 mos · Bengaluru

• Leading Product Growth and Retention charter for Buystars, driving Analytics, monetisation, and lifecycle performance.
• Owned end-to-end Games Product Portfolio(Ludo, Hand cricket, Trump card, Stat clash, etc) — from concept and roadmap planning to development, Analytics & launch. These games contributed to 60% of platform revenue.
• Scaled business from zero to $4M ARR , achieving ₹600+ ARPU — 30% higher than industry average.
• Built a data-driven, process-focused team across Product, Growth, Retention & Business operations.
• Led end-to-end business, retention, and product analytics, driving data-led experimentation and insights for continuous growth.
• Conceptualised & Implemented multi-channel data driven Customer Lifecycle Marketing (Push, Email, SMS, WhatsApp, IVR, Calls) to reactivate & engage users and lift ARPU.

Oct 2020 – Feb 2022 · 1 yr 4 mos

• Led Retention, Product & Growth Analytics for Howzat (fantasy cricket), ranking among India’s Top 5 fantasy cricket platforms.
• Built and led the retention function from scratch, driving lifecycle strategy, player engagement, and monetisation levers.
• Designed referral programs, leaderboard events, and tournament systems, boosting top-player revenue and engagement.
• Launched multi-channel Customer Lifecycle Marketing (Push, Email, SMS, WhatsApp, IVR, Calls) to reactivate users and lift ARPU.
• Owned analytics, A/B testing, and funnel optimisation, delivering measurable impact on retention and conversion rates.u

Mar 2020 – Oct 2020 · 7 mos · Bengaluru, Karnataka, India

• Headed a Retention and Marketing Analytics team, responsible for helping Marketing & Business Team take data driven decision
• Working closely with founders on quarterly roadmap for Business targets
• Setting up Marketing Data pipeline, Dashboard & Business Reports
• Ownership of monthly marketing plan creation using forecasting techniques incorporating the
• exhaustive list of business variables
• Referral & Retention Gamification to acquire people at a less cost than CAC
• Helping Regional Managers with Funnel & Discount optimization strategy

Jul 2018 – Mar 2020 · 1 yr 8 mos · Bengaluru Area, India

• Headed a team, which handles Marketing, product and business analytics, focusing always to
• deliver business impacting strategy & solutions and help people make data driven decisions.
• Major Projects:
• Customer Lifecycle management (Activation, Retention & Churn)
• Clickstream funnel analysis to optimize product design and conversion
• Customer One view to deliver personalization
• Business Deep-dive and Unit economics analysis
• Device analysis to understand the mix, uninstall behavior and buying pattern
• Designing Attribution logic for Digital channels for spends optimization
• Price Derivation and implementation
• Business Dashboard end to end KPI tracking Dashboard

Jan 2018 – Jan 2018 · 0 mo · Bengaluru, Karnataka, India

• Using Analytics tools & methods, data analysis to support business decision making.
• CRM management (Planning, Analysis, Development, execution and evaluation)
• Work closely with internal teams to understand business requirement and strategize to push the improvement in important KPI’s by indicating it through various reports.
• Managing Vendors and delivering business requirements to internal stake-holders.
• Consumer Insights to optimize Marketing performance and operational efficiency of
• stores using technology and data mining skills to understand their behaviour at stores
• like walk-in’s vs conversion, fraud detection, etc.

Apr 2017 – Jan 2018 · 9 mos

• Projects:
• Designed CLM (Customer Lifecycle management) for major apparel brand to Automate event and
• trigger based campaigns to micro-segments and hence leading to better customer retention.
• Built and used EOSS Discount model for India’s leading apparel brands: An optimisation model built
• using R that gives best discount recommendations.
• Worked on POC project for leading sports retailer with the aim to Up the ante on Analytics via precision
• marketing, lifecycle management and targeted segmentation so that it leads to incremental revenue
• addition to their existing CRM program.
• Worked on a project to revise Store layout and in turn increase penetration in non performing category for leading Jewellery retailer using Market basket analysis.
• Segmentation of Stores of leading Fashion Brand to identify store level problems and business insights.

Jun 2015 – Mar 2017 · 1 yr 9 mos

• A) Managed end to end projects, reports and Key assignments delivery with clients in Retail.
• B) Consistently achieved CRM & Marketing objectives like improving Customer Retention & Repeat, campaign responses, lift and incremental revenue through the use of sophisticated statistical algorithms and other computational techniques
• C) Analysed and provided data driven insights using advanced analytics methods to create business impact for Clients.
• D) Anchored team so as to ensure smooth handling of Analytical requests and project for different stake holders.