Nov 2025 – Present · 6 mos · Remote

Oct 2025 – Present · 7 mos

Sep 2025 – Present · 8 mos

Jan 2025 – Sep 2025 · 8 mos · San Francisco Bay Area

• Bridging Hollywood and digital to empower creators and traditional talent to thrive in today’s creator revolution where creators are rewriting the rules of consumer engagement at every level.

Dec 2024 – Jun 2025 · 6 mos · San Francisco, California, United States · Remote

• Led strategy development for the launch of GoFundMe's creator program ("GoFundMe for Creators"), building a tiered partnership model, bespoke performance evaluation framework, and activation strategy that drove six-figure donation volume, millions of impressions, and a 191% ROAS on select campaigns.

Oct 2024 – Present · 1 yr 7 mos · San Francisco Bay Area

• The Bay Area Creator Economy is a new community organization designed to serve the creators and creator economy industry professionals who reside in the San Francisco Bay Area and anyone else that is interested in connecting with this community.

Aug 2024 – Present · 1 yr 9 mos · San Francisco, California, United States

Apr 2022 – Aug 2024 · 2 yrs 4 mos · Los Angeles, California, United States · Hybrid

• Founded, grew and led a team of creator success and program managers to build and support the Spotter Creator Community of funded creators via exclusive offerings: 1/ data and insights, 2/ white-glove support, 3/ regular programming (events, experts, webinars, newsletter), and 4/ online community. Repositioned Spotter as the leading partner to creators for knowledge and community, in addition to capital.

Jan 2022 – Jan 2024 · 2 yrs

• Chief is a private network focused on connecting and supporting executive women leaders—Chief helps women strengthen their experience in the C-suite, cross-pollinate power across industries, and effect change from the top-down. Chief membership is made up of 4,000 of the most influential senior leaders in the United States representing 2,500 companies and currently offers membership in Los Angeles, New York, Chicago, Boston, San Francisco and Washington, D.C.

Oct 2021 – Apr 2022 · 6 mos · San Francisco, California, United States

• Led the product marketing arm of a larger cross-functional product team to introduce multiple monetization tools to Facebook Groups, including community fundraisers and Shops, to enable admins to drive fundraising proceeds and merch sales revenue, and thereby support their communities’ long-term economic sustainability.

Mar 2020 – Oct 2021 · 1 yr 7 mos · Menlo Park, California, United States

• Defined, launched and scaled Brand Collabs for Public Groups, the first monetization product suite for the FB Groups ecosystem that was adopted by tens of thousands of communities, after testing with 100+ partners, establishing integrity infrastructure, and preparing go-to-market strategy, including messaging and rollout plans.
• Designed product education programs across regions to evangelize branded content tools and fundamentals with partner managers internally and over 2,000 partners externally in order to maximize product adoption globally.

Jun 2014 – Mar 2020 · 5 yrs 9 mos · Los Angeles, CA

• Managed relationships with strategic learning and family entertainment content partners. Helped traditional media companies, not-for-profit organizations and independent creators expand their presence on YouTube to enrich millions of viewers around the world. Founded and drove multiple cross-functional workstreams to accelerate monetization for learning partners and help them improve their chances of building a sustainable YouTube business.
• Supported a wide range of partners, including but not limited to, Veritasium, Eh Bee Family, Ryan ToysReview (now known as Ryan's World), Kati Morton, The Financial Diet, ItsJudysLife, Dreamworks Animation, KIDZ BOP, The Jim Henson Company, Warner Bros., Khan Academy, TED, PBS Digital Studios, and NASA.

Jan 2013 – Jan 2014 · 1 yr · Santa Monica, CA

• Managed a wide range of high-priority initiatives at the corporate level and within the company's existing media and entertainment properties (e.g. The Hollywood Reporter, Billboard and Adweek). Directly supported senior management by developing strategic growth plans for GDM, regularly summarizing financial and operating performance of GDM's existing businesses, and performing strategic analysis as part of M&A due diligence and prospecting. Drove the business development needs of owned-and-operated digital properties by identifying, evaluating, and executing a variety of strategic partnership opportunities.

Jan 2011 – Jan 2013 · 2 yrs · San Francisco, CA

• Oversaw strategy, analytics and partnerships for all video content on IGN.com and its video syndication network, particularly its presence on YouTube where IGN had a top-10 viewed channel and a multi-channel network (MCN).

Jan 2010 – Jan 2011 · 1 yr · Palo Alto, CA

• Served as a strategist in identifying and driving opportunities across all critical business functions and products in the Applications & Commerce division, which included Mail, AIM, Mobile and About.me.

Jun 2009 – Aug 2009 · 2 mos · Cupertino, CA

• Proposed enhancements to Worldwide Product Marketing’s (WWPM) sales forecasting process and modeling for hardware products (Desktops, Portables, iPod, and iPhone) in order to develop superior product performance analytics for executive team.

Jan 2006 – Jan 2008 · 2 yrs · New York, NY

• Executed projects and led efforts identified by Investment Bank's top senior leaders to analyze division results vis-à-vis competitor performance, and partnered with business units to link insights and implications to business strategy and priorities.

Jan 2004 – Jan 2006 · 2 yrs · New York, NY

• Completed three, six-month assignments as part of a firm-wide, rotation-based management training program